1. Software – The Fifth Element Gopal Miglani President & Founder BitRouter Presented at TV Electronics 2006 Conference June 22, 2006, Santa Clara, CA

2. June 22, 2006TV Electronics 20062 Software is a component

3. June 22, 2006TV Electronics 20063 Half empty Half full IPR Issues Unique Opportunity

4. June 22, 2006TV Electronics 20064 Quotes “80% of the engineering resources went into software, not hardware” – Jukka Hamalainen, CEO Panasonic AVC, Sep 28 ’98 EE Times, referring to Panasonic’s first HDTV. 50% of gadgets returned are in perfect working order. The average American spends 20 minutes to try and get a gadget to work – study at Technical University of Eindhoven, May 2006.

5. June 22, 2006TV Electronics 20065 Analog to Digital Transition Analog ATSC DCR Bi-Directional

6. June 22, 2006TV Electronics 20066 Interfaces GUI is the next big differentiator Skinnable TVs – XML based TV skins for different rooms and user personalities. Games

7. June 22, 2006TV Electronics 20067 Content Management M-CARD ® for network connectivity DVR is already an optional part of the bi- directional cable specification DVD record & playback is a potential product differentiator DRM, digital rights management, for connecting to home media servers 1394 and AVC protocols

8. June 22, 2006TV Electronics 20068 What Convergence? US, EU, UK & Japan are pursuing different software standards ATSC, DVB, OCAP, MHP, MHEG5, ARIB No single software supplier can be best of breed provider for all markets Pick market specialists

9. June 22, 2006TV Electronics 20069 Flexibility Non-modular software is a red flag Reusable across product range –Digital modules, converter boxes, DCR Reusable licenses Portable across silicon platforms Portable across operating systems Well defined hardware abstraction layer and APIs

10. June 22, 2006TV Electronics 200610 Support Documentation Source code availability Training available Support comes from software architects Engineering services available Integration and certification services

11. June 22, 2006TV Electronics 200611 Risk Managment Field tested Deployed Time to market Roadmap Open source content

12. June 22, 2006TV Electronics 200612 www.bitrouter.com/ppt/tve2006.ppt