1. How to be a European Geert Hofstede Groningen 10 juni 2004 Desiderius Erasmus 1469-1536

2. You want to be a European? 1.Know history, literature and geography

3. Being European in 2004

4. Being European in 1870

5. European history since 1900 1914-18 First World War 1917 Russian revolution 1936-39 Spanish Civil War 1939-45 Second World War 1948-90 Cold War, Iron Curtain 1958 BeNeLux, France, Germany, Italy form the European Communities 1973 Access of Denmark, Ireland, U.K. 1981,86 Access of Greece, Portugal, Spain 1995 Access of Austria, Finland, Sweden: EU 2004 Eight East-European ctrs, Malta & Cyprus

6. You still want to be a European? 1.Know history, literature and geography 2.Speak two other European languages

7. Social functions of language: 1.Part of worldwide system 2.Vehicle for discourse 3.Constraint on perception 4.Expresses dominant values 5.Is not the same as culture

8. Daddy, why do Frenchmen wave their arms about when they talk? I don’t know - they might find it hard to stop Daddy, when they teach us French at school, why don’t they teach us to wave our hands? Gregory Bateson, UK, 1951

9. Differences between countries

10. really You really want to be a European? 1.Know history, literature and geography 2.Speak two other European languages 3.Work in another European country

11. Phases of culture shock

13. You consider yourself a European? 1.Know history, literature and geography 2.Speak two other European languages 3.Work in another European country 4.Make real friends in other countries

14. I’ve got nothing against foreigners, some of my best friends are foreigners, but these foreigners are not from here !

15. Culture is in our guts – not in our minds What is like our culture is normal, good, smart What is unlike our culture is evil, bad, stupid BELGENMOPPEN MET DE FRANSE SLAG SPAANS BENAUWD LE PROBLÈME DE LA GRÈCE C’EST LES GRECS

16. You want to be known as a European ? 1.Know history, literature and geography 2.Speak two other European languages 3.Work in another European country 4.Make real friends in other countries 5.Treat cultural differences as challenges

17. Cultural challenge 1: corruption Annual Corruption Perception Index (CPI) for all countries made by Transparency International of Berlin. Data are from business, media and diplomats Globally, the CPI is primarily a matter of national poverty, not of culture (poor countries are perceived as more corrupt) When the analysis is limited to European and other wealthy countries, differences in CPI depend only on culture (Power Distance).

18. 1984 Power Distance Index scores by own elites accounted for 76% of CPI (corruption perceived by others in 2003) CPI per country 14 EU ctrs in order of PDI source: M.Hoppe, Salzburg Seminar

19. Cultural challenge 2: Uncertainty Avoidance vs. tolerance for ambiguity Dimension of national culture differences Feeling of “what is different, is dangerous” Passed on from parents to children Relates to belief in purity and in experts Also to expressiveness and nervous activity Relates negatively to happiness Can lead to extremism, xenophobia, racism

20. Uncertainty Avoidance in EU countries weaker Denmark Sweden Ireland Great Britain (U.S.A.) Slovakia Netherlands Finland Estonia Germany Latvia Lithuania Luxembourg Austria Czech Republic Italy Hungary Spain France Slovenia Poland Malta Belgium Portugal Greece Cyprus stronger

22. You want to enjoy being European? 1.Know history, literature and geography 2.Speak two other European languages 3.Work in another European country 4.Make real friends in other countries 5.Treat cultural differences as challenges 6.Be proud of your European identity

23. Why be proud of the EU ? Only viable political venture in the world based on looking ahead, not back Politically successful (since 1958 grown from 6 to 15, now to 25) Economically successful (second fastest growing region in the world after East Asia; poor countries did best) Based on diversity (room for identities)

24. Why want to be a European? For yourself, your grandchildren and their grandchildren