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Tim Wilson Mike Hahn Zach Weber. Marketing Mission/Vision  To penetrate the golfing market and establish our dominance in the selling of golf balls.

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Presentation on theme: "Tim Wilson Mike Hahn Zach Weber. Marketing Mission/Vision  To penetrate the golfing market and establish our dominance in the selling of golf balls."— Presentation transcript:

1 Tim Wilson Mike Hahn Zach Weber

2 Marketing Mission/Vision  To penetrate the golfing market and establish our dominance in the selling of golf balls.  According to Yahoo sports 540 million golf balls are sold annual in the United States alone.  On average 300 million golf balls are lost a year according Yahoo Sports  Our vision is by the end of 2014 to visit and give hands on demos at least 100 different golf courses throughout the United States

3 Marketing Goals  One of our key goals is by the end of 2013 to have a partnership with one of the major golfing brands in America  We would look to build a relationship with Taylormade golf which is major player in the golfing world  If we cannot get a major deal with Taylormade we would look to partner up with Titleist or Calloway Golf to further our product

4 Marketing Goals  Continuing our goals we will get our Application certified by the Apple Apps Store and Google's Play Store  We will look to form exclusive partnerships with a selected few resort golf courses in America to use there built in GPS systems on there golf carts to run are Navigation program.

5 Target Market  We will target all golfers as a hole  This will range from your weekend hackers to your Pros on Tour  Every golfer has experienced losing at least a dozen golf balls in there life time  Any golfer would be interested in our product because it will save money, and give them more time on the course to have fun.

6 Unique Qualities and Traits  During our demo days we will give are sample golfers a sleeve of our balls (3) and if they are able to lose them we will give them a free dozen (12)  Our product is the only ball are the market that has a built in GPS into the ball itself  Going to offer special deals to help flood our product into the market buy one dozen get another dozen free

7 Promotional methods and Strategies  We have chosen a web page,twitter, Facebook, demo days, and word of mouth as are 5 strategies  As a group we chose these strategies because we feel this is the best way to reach our target market  We feel that we have a natural wow factor because we have the first product of its kind and I feel that people curiosity will help sell the product

8 Websites and Social Networks  https://www.facebook.com/ProNavigator ?skip_nax_wizard=true https://www.facebook.com/ProNavigator ?skip_nax_wizard=true  https://twitter.com/PNavigator https://twitter.com/PNavigator  http://pronavigator.weebly.com/ http://pronavigator.weebly.com/


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