4. 2 Wellness

5. Name and position Salon/spa name and location Hopes and expectations

6. Learning Objectives Clarify and communicate your business values and vision Create a sustainable salon/spa culture that supports your values and engages your team Understand your leadership strengths and how to best lead your team Implement proven culture and leadership rituals to grow your business Clarify and communicate your business values and vision Create a sustainable salon/spa culture that supports your values and engages your team Understand your leadership strengths and how to best lead your team Implement proven culture and leadership rituals to grow your business 2

7. What’s your culture?

8. Be a Culture Curator 4

9. Debrief How effective have you been at communicating your culture?

10. Culture the set of shared attitudes, values, goals and practices that characterizes an institution or organization Merriam-Webster Dictionary 4

11. The Culture Atom 5

12. Values the moral principles and beliefs or accepted standards of a person or social group World English Dictionary 6

13. What do you value about your business? 7

14. Trip on the Titanic 7

15. relationships beauty 5 creativity

16. BREAK Break

17. NON- NEGOTIABLE CONSISTENTLY EXECUTED CLEARLY DEFINED 9

18. 2 Which benchmarks are impacted by a strong culture?

19. Grow Every Benchmark

20. A Brief History of Culture 11

21. Need india picture

22. How Cultures Form

23. Three Components of Culture Think (Values) Do (Behaviors) Create (Results) 12

24. The Culture Ladder 13

25. Pike Place Fish Market

26. Culture-Building Behaviors 14

27. LEADER LEADER + TEAM TEAM LEADER 15

28. Why won’t my team do what I want them to do? They don’t know they should do it. They don’t know how to do it. They think they are doing it. No one could do it. They think their way is better. There is no positive consequence to them for doing it. 16

29. Lunch

30. Welcome Back

31. What makes a great leader?

32. Leadership DNA 17

33. Communication Rockstar 18 a fierce communicator who uses clear, truthful and authentic language to encourage, motivate, coach and challenge their team

34. Communication Rockstar Speaks a consistent message Verbally and clearly communicates the culture Speaks to all team members in the same manner Sets clear expectations Speaks openly and honestly Is an exceptional listener Gives face-to-face feedback Possesses strong coaching and mentoring skills that motivate team members to action Has fierce conversations that lead to insights and growth Speaks with honesty, integrity and transparency and holds the team to the same standard Does not play mind/verbal games Does not create or tolerate a culture of secrets and gossip 18

35. 19 What conversations do you need to have?

36. Relationship Expert 17 a leader with large amounts of emotional capital who values people and is a master at building and maintaining relationships 20

37. Relationship Expert Strives to make strong, personal connections Cares about their team and developing them to their full potential Uses coaching and mentoring to build relationships Seeks to resolve relationship conflicts on the team Demonstrates emotional competence and has a high emotional quotient (EQ) Takes time to build strong relationships across the entire team, including managers, staff, service providers and guests Makes regular deposits in team members’ emotional bank accounts 20

38. 21 How can you make deposits into your team’s emotional bank account?

39. Business Tycoon a savvy businessperson who has the ability to make smart, effective business decisions that generate revenue 22

40. Business Tycoon Has the business savvy to run a successful salon/spa Knows the Aveda benchmarks inside and out Knows their benchmark numbers and how to move them Creates smart structures and rituals that generate revenue Sets the vision but also follows through on the details Experiences consistent business growth and success Performs ethical business practices Treats team members fairly and consistently Does not make comprises Actively solves problems as they arise Makes the hard business decisions when needed Takes responsibility for their business decisions 22

41. 23 How are you doing on each benchmark?

42. Idea Trailblazer 24 a leader who is always on the hunt for new ideas and innovations that their team members and guests will love— and that will grow the business

43. Idea Trailblazer Makes time to innovate and brainstorm new ideas Constantly seeks out sources of inspiration Follows their instincts Creates a culture where new ideas are welcome and celebrated Sees the possibilities of new ideas—not the roadblocks Knows how to adapt new ideas to work in their salon/spa Promotes trial and error of new ideas to prevent fear of failure Is always looking for ways to do things better Is not afraid to ask, “What if we…” 24

44. 25 What ideas have you been wanting to try?

45. Bandwagon Driver 26 a persuasive, passionate culture ringleader who communicates their culture and ideas in a way that inspires instant buy-in and action from their team

46. Bandwagon Driver Embodies, lives and breathes the culture Is visible and approachable Leads by example and lives out their vision and values Possesses a magnetic, charismatic and inclusive personality Inspires action and a sense of belonging Interacts with everyone throughout the day Makes even the simplest or mundane tasks exciting and fun Refuses to leave anyone behind Rallies the team together quickly to tackle problems Keeps energy high and momentum going throughout the day in the salon/spa Makes decisions that benefit the entire team—not just themselves 26

47. 27 What could you ask your team to discover what motives them?

48. Name That Icon = 28

49. Rank Yourself 29

50. BREAK Break

51. The Power of Rituals

52. Culture & Leadership Rituals 35-45

53. Value/Ritual Matching Game Relationships 32

54. Communicate Your Culture 33

55. One Month of Greatness “There is always room in your life thinking bigger, pushing limits and imagining the impossible.” Tony Robbins 34

56. Learning Objectives Clarify and communicate your business values and vision Create a sustainable salon/spa culture that supports your values and engages your team Understand your leadership strengths and how to best lead your team Implement proven culture and leadership rituals to grow your business Clarify and communicate your business values and vision Create a sustainable salon/spa culture that supports your values and engages your team Understand your leadership strengths and how to best lead your team Implement proven culture and leadership rituals to grow your business 2

57. What’s your culture?

58. Congratulations!

59. Thank You!