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Our Company Created in 1996 as the in-home department of Rodda Paint, a regional paint and décor chain Incorporated as a separate company and associated.

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Presentation on theme: "Our Company Created in 1996 as the in-home department of Rodda Paint, a regional paint and décor chain Incorporated as a separate company and associated."— Presentation transcript:

1 Our Company Created in 1996 as the in-home department of Rodda Paint, a regional paint and décor chain Incorporated as a separate company and associated with Costco since 1998 Headquartered in Portland, Oregon –All of our operations are under one roof

2 Our Mission To be the trusted provider of personalized decorating services, giving our clients peace of mind and pride in their home.

3 Our Customers Major retailers who want to offer a decorating service, but don’t want to manage it –We are a “turn-key” operation that is fully automated with the latest technology –We go where the people are

4 Our Clients Are looking for outside expertise to offer a personal décor solution Are busy and value convenience Understand quality Find a one stop solution very attractive Want to purchase from a retailer who they trust, providing products made in the United States and Canada from a local representative

5 Our Philosophy Be Client Centric –“Personal solutions complementing your home décor” Focus on Fashion –Our products are fashion right, sold by designers with fashion expertise Sell Only the Proper Products –Only those categories that can be properly presented and sold in the home Affiliate with Quality People –The right people to support CDI’s mission and passion to deliver a great shop at home experience

6 Brand Criteria We only choose nationally branded providers, known as “best” in each category –Fashion forward, highest quality recognition –Web based order entry system for efficiency –Order confirmations downloaded nightly –Automatic/immediate backorder and shipping information –Dedicated customer service reps for CDI –True partner with priority issue resolution

7 Carpet and Flooring

8 Our Carpets All have the highest 5 star quality rating Carpet is a long term investment –Most expensive purchase next to house and car –Purchasing premium quality that lasts longer costs less over time Solution Selling to meet the client’s needs –Children and pets –High traffic areas –Environmentally friendly, low VOC’s –Color and style

9 Added Value Branded Fiber = Promise of quality Finest Carpet Construction –Twist - Determines performance and styling –Density - More fiber can mean higher price –Soft Backing - Ease of installation, long term stability, insulation Best warranties in the business –Lifetime stain including pet urine –20 year wear Premium cushion –Moisture barrier –Lifetime Warranty

10 Custom Carpet Offering Carpet Mills: Shaw #1 in Industry for sales and service Tuftex - Cadillac brand of Shaw - Most fashion forward Queen - Quality Shaw brand with 15’ width options Patcraft DesignWeave - High Performance/ commercial use/ high traffic areas Mohawk #1 in name recognition SmartStrand and Weardated Godfrey Hirst Largest wool supplier in the US, Wools of New Zealand

11 Fiber Companies Fiber companies produce the yarn for the carpet mills. The way they process the yarn determines the styling capability and overall performance of the carpet. Stainmaster: Most recognized brand name. Tactesse nylon- soft hand yet very durable. Industry leader for this type of nylon. Anso: New generation nylon is completely recyclable back into the raw material to make carpet, owned by Shaw Weardated: Brand recognition, owned by Mohawk

12 Custom Area Rugs Any Tuftex style Standard Size Range: width or length under 9’ Oversized Range, smaller of width or length is >9’ –Requires installer delivery, additional charge Online Calculator –Quick and easy way to quote –Easy add-on sale

13 Window Coverings


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