2. Take a Stand School of Digital Media and Design Kearny High School 11th Grade Team Project 09-10

3. Big Ideas of Phase ll Students draw from the research and skills developed during the first semester Create a two-part media campaign for the San Diego Green Schools 2010 Youth Forum.

4. Students Continue to Learn About: environmental initiatives focusing on the role politics plays in passing initiatives develop advertising campaigns forum presentations that synthesize their research industry standards exposing them to career pathways.

5. Project Link to Theme DMD DMD focus - process of production working for a real world client in a political context Production process and final products print media package public service announcement web design Narrow student’s interests and skills for senior year focus of working for a real world client.

6. The Project Students choose environmental issues studied with Surfrider Using this information study the politics surrounding the initiatives understand initiative process develop media campaigns for a environmental policy

7. The Culminating Event/Public Exhibition Event for San Diego Green Schools Youth Forum First Part create and disseminate an advertising campaign for the April event Second Part day of the event, students are forum presenters IT support videographers photographers event coordinators

8. Beyond the Classroom Groups connected to the project include: City of San Diego Environmental Services office Industry Professionals such as Graphic Designers Event Planners, Copy Writers, Client from Semester I - Surfrider Political Parties-Democratic, Republican, & Green District Communications office

9. Project Driving Question What elements are necessary to produce a county- wide youth event? What actions can students take to affect change in their communities? Project Sub-question How can a political message be effectively communicated through the combination of text, images, sound and rhetorical strategies?

10. Map of Project – Week 1 Essential Questions: What elements are necessary to produce a countywide youth event? What are the needs of the client? How do you carry a brand across different media? Dissect model webpage Student self-assessment Explore possible strands of interest for event planning using Webquest Study Branding across media

11. Map of Project – Week 2 Essential Question: What actions can students take to affect change in their community? Analyze policy documents for rhetorical devices Focus on Informational Text Study Branding across media

12. Map of Project – Week 3 Essential Question: How do you carry a brand across different media? Advertising Print Campaign concept Focus on Informational Text Apply Branding across media

13. Map of Project – Weeks 4-8 Essential Question: What is the best way to communicate a political party’s platform? Storyboard to film Focus on Informational Text Forum Benchmark Exam 3

14. Map of Project – Weeks 9-10 Essential Question: What is the best way to communicate a political party’s platform? Forum Presentation Practice PPT/Keynote Posters Print Media

15. Map of Project – Weeks 12 SD Green Schools Youth Forum Forum Presentation PPT/Keynote Media Deliverables

16. Map of Project – Weeks 13-14 Earth Day Preparations PBL Showcase Booth Design Debate Preparations Media Deliverables

17. Map of Project – Week 15 Earth Day Open Gallery Booths in Cafeteria Debates

18. Map of Project – Week 16 Reflections Open Gallery DebatesShowcasePBL’s Digital Portfolio due

19. Map of Project – Week 17 Benchmark Exam 4 And Phase ll - Completed