1. Section 9.2 Computer Applications
Marketing Essentials
n Chapter 9 Computer Applications and Skills
Section 9.2 Computer Applications

2. Computer Applications
SECTION 9.2
Computer Applications
What You'll Learn
Eight types of popular computer application programs
How these programs are used in business

3. Computer Applications
SECTION 9.2
Computer Applications
Why It's Important
Computer technology is the driving force behind the most productive economy the world has ever known. It is likely that you will use computer hardware and software on the job; in fact, your career success may be measured by your understanding and skillful use of these applications.

4. Computer Applications
SECTION 9.2
Computer Applications
Key Terms
word processing programs
database programs
spreadsheet programs
desktop publishing programs
graphics and design programs
presentation software
home page
Web page editors
Web page
hyper text markup language (HTML)
communications programs

5. Computer Applications
SECTION 9.2
Computer Applications
Software
Software application programs have been developed to help us manage just about every facet of our lives. There are eight common types of software applications:
word processing
database management
spreadsheet
desktop publishing
graphics and design
presentation
Web page editors
communications

6. Computer Applications
SECTION 9.2
Computer Applications
Software: Word Processing
Word processing programs are used to create documents that are primarily text, but may also contain some graphics. Businesses use word processing programs for the following purposes:
To write letters and memos.
To produce research papers and reports.
To write business plans.
To create contracts.
To record meeting minutes.
To create announcements.

7. Computer Applications
SECTION 9.2
Computer Applications
Software: Database Programs
Database programs are used to collect related data, which can be sorted, searched through, and printed as needed. Businesses use database programs for the following purposes:
To maintain customer lists for mass mailings.
To keep information about guests and vendors for parties and events.
To catalog assets for insurance records.
To manage time and track billable hours.
To catalog personnel records.

8. Computer Applications
SECTION 9.2
Computer Applications
Software: Spreadsheet Programs
Spreadsheet programs are used to organize, calculate, and analyze numerical data. Spreadsheets are used in business for the following purposes:
To develop budgets.
To analyze financial performance.
To track loans or mortgages.
To track stock and bond performance.
To schedule projects.
To manage business assets.
To produce profit-and-loss statements.
To calculate and produce a payroll.

9. Computer Applications
SECTION 9.2
Computer Applications
Software: Desktop Publishing
Desktop publishing programs are used to design and produce professional printed materials. Businesses may use desktop publishing for the following purposes:
To create layouts for newsletters, books, brochures, advertisements.
To create professional-looking forms, such as invoices and project planning sheets.

10. Computer Applications
SECTION 9.2
Computer Applications
Software: Presentation Software
Presentation software is used to create slide shows or multimedia presentations. Presentation software can be used by businesses for the following purposes:
To prepare verbal and visual copy for meetings.
To present ideas interactively with clients who are located in other cities or countries via the Internet.
To create slide shows using pictures or Web pages.

11. Computer Applications
SECTION 9.2
Computer Applications
Software: Web Page Editors
Web page editors are used to create Web pages. Web pages are written in a language called hyper text markup language (HTML), so Web page editors are also called HTML editors. HTML coding tells the Web browser how to display the text, when and how to display images, and when to link to another page.

12. Computer Applications
SECTION 9.2
Computer Applications
Software: Communications Programs
Communications programs are software applications used to establish communication between your computer and other computers. Capabilities include , teleconferencing, and videoconferencing.

13. Reviewing Key Terms and Concepts
ASSESSMENT
9.2
Reviewing Key Terms and Concepts
1. What are eight types of software applications commonly used by businesses?
2. What are three tasks that a database program simplifies for businesses?
3. What did businesses have to do to create marketing materials before the creation of desktop publishing programs?
Slide 1 of 2

14. Reviewing Key Terms and Concepts
ASSESSMENT
9.2
Reviewing Key Terms and Concepts
4. What is presentation software for? What are some examples of presentation software?
5. What is the process of videoconferencing?
Slide 2 of 2

15. ASSESSMENT Thinking Critically 9.2
You have been asked to track the financial performance of your company. What type of software would you use to help you with this task?

16. Marketing Essentials
End of Section 9.2