1. 10/7/20151 Value of the Commissary Benefit Industry Briefing

2. 10/7/20152 Purpose: A research study to quantify the overall value of the commissary benefit We need Industry's help to properly quantify the commissary benefit’s true value We believe the commissary benefit has been undervalued DeCA has identified four categories of value  Quality of Life  Readiness  Cost Avoidance  Other Factors Value of the Commissary Benefit

3. 10/7/20153 Quality of LifeMilitary ReadinessCost AvoidanceOther Factors Defense Transportation System Recruitment Emergency and Contingency Planning Patron Savings Retention Adjustments to Cost of Living Allowance (COLA) Peace of Mind “Supporting the Service Member and Their Family” Direct Support Ancillary support Vendor Industry support Scholarships for Military Children Shopping sprees & gift cards Charitable contributions (Fisher House, service dogs) Installation support (donations/promotions) Military Related Employment Spouses and dependents Veterans & wounded warriors Reservist components Industry and vendors hiring military related Indirect Support Sharing Installation Operational Costs Socio-Economic Program Support NIB Products (AbilityOne) NISH Employment (AbilityOne) Small Business/Veteran-Owned Business Cultural Support Foreign Nationals Employment American Products Overseas Health and Wellness Rallying Point for Community and MWR Activities Guard and Reserve Support (On-site sales) Installation Infrastructure Cost Sharing and Improvements Extending the Value Food Stamps WIC Program Environmental Program Support Community Anchor Food Safety Standards Embassy Support Value of the Commissary Benefit

4. 10/7/20154 What we are trying to accomplish with the data you provide: Establish the value of Industry’s promotions/contributions Determine the Fair Market Value ** This is not a broker-to-broker or manufacturer-to-manufacturer comparison This information will not be disclosed to your competition What we are “not” attempting to do with the data you provide ** If pricing information is not available provide types and quantities of support Value of the Commissary Benefit With your help, we are trying to capture the total benefit of the commissary system, to include investments/savings above that included in product cost….if commissary went away, the military still get these benefits We value your participation

5. 10/7/20155 Examples of Support/Promotions/Contributions Donations (Fisher House - scholarships) Give-aways (cars, roses, store-level for customers, etc.) Events - Dollars given by Industry for customer distribution Promotion Themes Community Entertainment Homecoming and honoring war fighters as a commissary initiative Military-Specific Coupons Dollar value budgeted vs redeemed (estimate) Military-Related Employment – spouses, family members, compensably disabled veterans, wounded warriors, off-duty military, Guard and Reserve, retirees, etc. (number of employees, payroll dollars) in the areas of vendor stockers, sales representatives, merchandisers, customer demonstrations, etc. Value of the Commissary Benefit

6. 10/7/20156 Working Together to Protect the Benefit Value of the Commissary Benefit