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Educate Engage Excite Candace Wheeler Vice President Strategic Communications & Marketing Candace Wheeler Vice President Strategic Communications & Marketing.

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Presentation on theme: "Educate Engage Excite Candace Wheeler Vice President Strategic Communications & Marketing Candace Wheeler Vice President Strategic Communications & Marketing."— Presentation transcript:

1 Educate Engage Excite Candace Wheeler Vice President Strategic Communications & Marketing Candace Wheeler Vice President Strategic Communications & Marketing

2 Uniting to Protect EARNED Benefits Educate Engage Excite & Over 2 Million Service Members, Veterans, Military Families, Survivors, Persons with Disabilities, Employees, Concerned Citizens Standing United To Protect Military Resale And Service Members’ EARNED Commissary & Exchange Benefits Increase Advocacy Consistent Message

3 Fighting to Protect EARNED Benefits Educate Engage Excite

4 Fighting to Sustain EARNED Benefits Educate Engage Excite 60,000 Advocacy Messages Sent #BudgetBattle Campaign Don’t Tax Military People First Alert - 44,000 Storming the Hill Don’t Balance Budget on the Backs of Those Who Serve Alert - 15,000 “Between the FY14 and FY15 pay caps, the purposed BAH reductions, the planned reductions in commissary savings, and the new health care fees, an E-5 family of four would experience a loss of nearly $5,000 in purchasing power annually and an O-3 family of four would experience a loss of nearly $6,000 in purchasing power annually.”

5 Advocating for EARNED Benefits Educate Engage Excite “Uniformed and civilian leaders have created a perfect storm, providing political top cover to slash pay and benefits with repeated, alarming – and noticeably misleading – statements on personnel cost growth.” “This ‘quadruple whammy’ of capping pay, increasing out-of-pocket expenses for housing, consolidating TRICARE, and slashing commissary benefits would be four giant steps towards repeating past insidious measures that led to retention and readiness problems.” The Military Coalition (TMC) Testifies Before Congress and MOAA “Storms the Hill” Wait for Military Compensation and Retirement Modernization Commission Report Wait for Military Compensation and Retirement Modernization Commission Report

6 Advocating for EARNED Benefits Educate Engage Excite “You know that commissaries are a core benefit of the military family, an integral part of total compensation. Military families see 30% savings by shopping at commissaries. They save up to $4,400 dollars a year. The Pentagon plan would crush that savings hitting families right in the pocket book. The strangulation plan the Pentagon has foisted out would mean higher prices at the commissaries making commissary shopping less attractive. Resulting in fewer customer visits, diminished sales. It would also cause a deep drop in sales at exchanges, exchanges which pay for Morale Welfare and Recreation programs, such as child care, sports programs for the family.” Valued Associates Strongly Supporting Military Commissary Sustainment Act. Introduced by Senators Warner & Chambliss, House Bill introduced by Representative Forbes Valued Associates Strongly Supporting Military Commissary Sustainment Act. Introduced by Senators Warner & Chambliss, House Bill introduced by Representative Forbes

7 Educate Engage Excite Grassroots Advocates Join Fight #KeepYourPromise Joins Fight to Protect Commissary Benefit “This is a pay cut, pure and simple.” “Anyone who tells you otherwise is playing an inside-the-beltway, fuzzy-math game that doesn't take into account the bottom line for most military families. It’s going to be painful.” Jeremy Hilton, Co-Founder #KeepYourPromise Alliance

8 Educate Engage Excite Engaging Employees and Patrons Engaging commissary employees and patrons to TAKE ACTION NOW! Sending Capwiz messages to Congress and President. Sharing Call to Action alerts and posts with commissary employees through Facebook, website, and handouts.

9 Visual Media Campaign Educate Engage Excite

10 Streamlined Homepage Educate Engage Excite

11 Facebook Retooled and Energized Educate Engage Excite

12 Twitter Helping Drive Message Educate Engage Excite Launched Twitter during MOAA #BudgetBattle week Helping drive message Increasing Facebook followers Handle @saveourbenefits https://twitter.com/saveourbenefits Following Patrick Nixon @nixonala

13 Educate Engage Excite 2,280 Messages Sent in 5 Days! 13,000 Advocacy Messages Attention Save Our Benefit Member Alerts Fighting to Protect Resale Benefits

14 Educate Engage Excite Strong Congressional Support Congressman Joe Wilson Chairman Military Personnel Subcommittee And Strident Supporter of Military Resale Addresses ALA Members

15 Strong Congressional Support Educate Engage Excite

16 Faces Behind the Bases

17 Worthy Causes Affected by Cuts Educate Engage Excite

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