1. Methodology material

2. References and Data Collection for local products Screening 1 Recommendations Screening 2 Recommendations and archetype [Step 1] Definition of objectives, terms of reference and strategic orientation [Step 2] Systematic Inventory for local products [Step 3] Identification of quality linked to geographical origin [Step 4] Identification of potentials for development Selection of Pilot Products [Step 5] Definition of action plan for pilot products Global action plan Product Assessment through Web Tool 5 Steps in the global approach

3. [Step 1] Definition of objectives, terms of reference and strategic orientation [Step 2] Systematic Inventory for local products [Step 3] Identification of quality linked to geographical origin [Step 4] Identification of potentials for development Selection of Pilot Products [Step 5] Definition of action plan for pilot products Web tool user in consultation with local actors who know the product well Public decision- makers at a global level –Decision-makers of the concerned region (or country) –Regional Manager Public decision- makers at a global level –Decision-makers of the concerned region (or country) –Regional Manager Group of experts covering the various spheres of expertise Local Public Actors –Decision-makers from the territory of the pilot products Local Public Actors –Decision-makers from the territory of the pilot products Local Actors –Value-chain actors –Producers’ organisations –Representatives of cultural interests, consumers and environmental protection (if necessary) Local Actors –Value-chain actors –Producers’ organisations –Representatives of cultural interests, consumers and environmental protection (if necessary) Actors involved

4. Product Fact sheets 4 a)References (author[s], data, title, publisher) These references are varied: books, memoranda, magazine articles, radio or television broadcasts, internet sites, films, statistics etc. These unprocessed data are collected so far as possible in electronic form in order to facilitate their filing and later use. b)Resource-persons (surname, first name, profession, postal address, e-mail address, telephone number) Details of resource-persons with in-depth knowledge of the product, how it is produced, its history, its use, the customs linked to it, or any other aspect interesting for a future economic, cultural or environmental optimization. These resource-persons can be mobilized in Step 4 in order to define and implement strategies for the specific product. c)Descriptive data Data are gathered so that a selection can then be made, and for this purpose they must provide information on all the criteria (cf. Table criteria). Information don’t only concern the product but all the production system and its territory If it is impossible or too costly to gather all the data, it is recommended that alternative means of evaluation be sought for each criterion and a summary qualitative evaluation be carried out in order for the most rational selection possible to be made.

5. Criteria for identifying an origin-linked product and factors for development CriteriaExplanation Quality linked to origin Link to the terroir Production is traditional (historical anchoring) and characteristic of the zone; the product incorporates unique features that cannot be reproduced elsewhere. Identity: the identity-affirming component of the product plays a preponderant role in its image, and the region is known beyond its borders for this product. If the product bears an identity-related name – the geographical indication (GI), shared by the producers and/or known to consumers – its existence is firmly anchored in the collective knowledge of the link and its particular features. Link to local resources: certain characteristics are linked to geographical origin; i.e. local human resources (know-how) and/or natural resources, including genetic resources in some cases, have a heritage component, conferring a unique character that cannot be reproduced in another region. Mobilization The collective formed by stakeholders from the local value chain of producers (raw materials, processors, others) can be mobilized: the motivation of the stakeholders involved in production is important in launching a collective effort and will be all the easier if it is supported by already existing interactions. The possibility of collective action for product optimization will be affected by the types of stakeholder involved and their diversity. Economic development Reputation: certain characteristics of the product or of how it is made have contributed to its high reputation in terms of a recognized quality (this can be measured by the higher price of the product compared with others of the same category and/or usurpation of its name on the market). The product as representative of the zone: it provides employment for a significant number of local stakeholders and its production is concentrated in the zone. The product is an engine of economic development for the stakeholders in the value chain (primary and secondary producers etc.), as a result of market trends and promotion activities, leading to improvements in the profitability and economic viability of enterprises (increased volume or price, or improved access to national/foreign markets). If product promotion initiatives (including those connected with tourism) already exist, quality enhancement action will boost the effects of these initiatives. Preservation of natural resources The product is linked to major issues concerning the sustainable reproduction of natural resources (fragile environments, vulnerable species and varieties, biodiversity) and the process may have a significant impact because of the role producers of raw materials can play in the zone through their practices and numbers. Preservation of social &cultural resources The product is associated with significant social and cultural issues, and its existence will contribute to maintaining a fragile local society; social equity and the redistribution of created value support the social sustainability of the system. Guarantees for consumers The process of recognition will establish guarantees for consumers in terms of traceability and quality, while also contributing to a variety in the choice of food.

6. Web tool http://typo3.fao.org/testsite/olq-agnd/

7. Important notice The web tool is being experimented, this is not the final version : your feedback will contribute to improve it The recommendations and archetypes generated during the two identification stages are provided as a rough guide for the stakeholders to help launch reflection on their strengths and weaknesses, and thus guide them in defining and implementing their territorial strategy. The predictions and recommendations do not prejudge future results on the territory (quality is a collective constructions), they can in no way replace the views of the concerned producers who are the sole decision-makers with respect to the development strategy for their products, nor the one of public authorities in charge of the implementation of the related legislation 7

8. Web tool Product description Screening 1: Identification – Questions (#11) and list of answers – Recommendations – Predictions on the type of link to the geographical origin – based on know-how and natural resources – essentially bound up with know-how – a weak or non-existent link to the geographical origin Screening 2: Development – Questions (#37) and list of answers – Recommendations – Archetypes 8

9. Archetypes

10. 10 ArchetypeSuccess factorsPotential ImpactsThreats Line of strategy for the individual product T YPE 1 Territorial development Producers sharing the same view Solidarity of the local community Strong support from an external network (notably local authorities) Firm links with the authorities or national or international support organizations The reputations of the product and the region reinforce one another Other products or services of the zone are also assets for the region Increased sales, new markets, especially local ones with the development of tourism Creation or maintenance of possibilities of local jobs (value chain and other local products and services – basket of goods) Snowball effect with by-products or other services in the region, thanks to synergy in promotion Fall-off in efforts and mobilization after the first stage of strong support Lack of mobilization of producers, who face various other more important problems (such as public health or access to education for children) The project remains isolated and is not supported by local political authorities Mobilization of various support networks over time Establishment of economic partnerships with other activities in the zone (tourism) Establishment of links with sociocultural development projects Evaluation of impacts on local natural resources (cf. reproduction phase)

11. ArchetypeSuccess factorsOpportunitiesThreats Line of strategy for the individual product T YPE 2 Economic growth A good collective strategy Effectiveness in collective governance Renown of the name Specificity of the product Trends in consumption (general increase in the market for similar products) Capacities in terms of increase in volume and price The product meets health standards Consumers can identify the product when they purchase it Effects of protection of the name against competitors Increase in negotiating power vis-à-vis purchasers Increase in visibility thanks to collective promotion action Effectiveness in organization of distribution Product definition and certification help to increase consumer confidence Fall in quality and over- exploitation of resources in case of major increase in volumes Negative impacts on natural resources resulting from intensification of production Concentration of production because of increased competition within the supply chain and the loss of small- scale production Evaluation of impacts on local resources (cf. reproduction phase) Establishment of a governance that allows collective management Establishment of links with cultural potential

12. ArchetypeSuccess factorsOpportunitiesThreats Line of strategy for the individual product T YPE 3 Environmental preservation Support from the NGO involved in the preservation of endangered natural resources Trained field workers capable of supporting producers’ efforts in the adoption of new sustainable development practices Distinct genetic resources The region becomes a showcase, attracting a new group of tourists New visibility for the region if information is well disseminated Lack of motivation on the part of producers Economic viability is not sufficient Producers have to face new challenges and no longer pay attention to the project Development of initiatives remunerating environmental services (labelling, tourism, subsidies etc.) Establishment of links with allied projects for natural resource protection (e.g. nature reserves, protected zones)

13. ArchetypeSuccess factorsOpportunitiesThreats Line of strategy for the individual product T YPE 4 Sociocultural heritage preservation Support from institutions or NGOs involved in the preservation of endangered cultural resources Firm links with institutions or NGOs involved in the conservation of local foods (e.g. Slow Food) The product has a strong reputation, the identity of the region helps to boost this, and the product contributes to the renown of the region Synergy with similar initiatives throughout the country and even throughout the world New visibility for the region, if information is well disseminated Development of solidarity tourism, heritage tourism, cultural tourism etc. Economic viability is not sufficient Other major problems of the region remain unresolved, hampering any long- term development Tendency to conserve a heritage that blocks necessary innovations Dissemination of information about the product is not possible without institutional support, but is not viable on the basis of financing for the product value chain Taking the economic dimension into account, development of the value chain and innovation Establishment of links with heritage-focused projects (e.g. museums, visits, cultural tours, events, cultural tourism)

14. Instructions – webtool test

15. Login Username password test1@croatia.testtest1@croatia.test test1 test2@croatia.test test2test2@croatia.test test3@croatia.test test3test3@croatia.test test4@croatia.testtest4@croatia.test test4 test5@croatia.test test5test5@croatia.test test6@croatia.test test6test6@croatia.test test7@croatia.test test7test7@croatia.test test8@croatia.testtest8@croatia.test test8 test9@croatia.test test9@croatia.test test9

16. Guidelines Go to My products on the left banner side and then Add/edit product to test (you can add more than one product by going back to Add/edit product)My productsAdd/edit productAdd/edit product Complete product description and save it. --------- Go to My products on the left side banner to check your product listMy products Click on “Make Screening 1” to identify the potential in terms of origin- linked quality by answering all questions and click on for more information Submit to receive recommendations and the predictions corresponding to your product --------- Go back to My products on the left bannerMy products Click on “Make Screening 2” to evaluate the strengths and weaknesses for promotion of the origin-linked products by answering all questions and click on for more information Submit to receive recommendations and be presented your corresponding archetype