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Social Networking for Business May 2010. The three ‘O’s of user expectation.

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Presentation on theme: "Social Networking for Business May 2010. The three ‘O’s of user expectation."— Presentation transcript:

1 Social Networking for Business May 2010

2 The three ‘O’s of user expectation

3 Ownership Social media websites belong as much to the public as to their creators

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8 Ownership Social media websites belong as much to the public as to their creators Omnipresence Millions of people visit bbc.co.uk, but plenty online don’t; let’s publish where they are

9 BBC Cycling the Americas

10 BBC blog ~5,000 followers ~200,000 views ~4,000 fans ~1,000,000 views

11 Ownership Social media websites belong as much to the public as to their creators Omnipresence Millions of people visit bbc.co.uk, but plenty online don’t; let’s publish where they are Openness The web was designed as a collaborative medium and we’ve no reason to keep the public out

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14 Ownership Social media websites belong as much to the public as to their creators Omnipresence Millions of people visit bbc.co.uk, but plenty online don’t; let’s publish where they are Openness The web was designed as a collaborative medium and we’ve no reason to keep the public out

15 Tom Hodgkinson tom.hodgkinson@bbc.co.uk


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