1. How To Write a Rhetorical Analysis

2. What are Rhetorical Techniques?
The effective use of words to persuade or influence.
Includes ethos, logos and pathos.
Includes tone, diction, details, imagery, figurative language, humor, syntax, etc, etc, etc.
Anything used to deliberately create effect.
What are Rhetorical Techniques?

3. Rhetorical Triangle Chose any text and answer the following questions:
- Who created this text?
- Who did they create this text for?
- Why did they create this text?
Author
Rhetorical Triangle
Audience
Purpose

4. Rhetorical Triangle: Author
What do we know about the writer, speaker, artist, designer, or creator?
educational background
political affiliations
investment in message
biases
Where do we look for information about the author?
When discussing the second question, make sure that students understand that we can find the information about the author not only in the introductory paragraph, but also from the organizational structure of a text and author’s language use (e.g., metaphors, comparisons, sentence length).
Rhetorical Triangle: Author

5. Rhetorical Triangle: Audience
who is the message intended for?
Age, gender, social/cultural group, political affiliation, etc…
Where do we look for information about the audience?
Rhetorical Triangle: Audience

6. Rhetorical Triangle: Purpose
What is the purpose of your text?
To inform?
To entertain?
To call to action?
How can you infer the purpose of the text?
What elements of the text do you refer to in order to find information about its purpose?
Rhetorical Triangle: Purpose

7. Rhetorical Analysis = Why, How, So What
WHY = Are the choices effective and appropriate for the intended audience?
HOW = What techniques doe the writer choose to present the material?
SO WHAT = What is accomplished or created?
If you don’t do this, you don’t have analysis!!

8. Compose a thesis that states BOTH the effect AND the techniques.
Be sure to avoid the trap of explaining meaning; you are not being asked what a passage means.
Focus on HOW a technique creates the given effect.

9. The Rhetorical Appeals: Ethos
Ethos- Credibility
- Ethics
- trustworthiness of the speaker/writer
Credibility based on audience’s view of author and subject.
For Academic Argument, an author must:
- Exhibit good sense
- Demonstrate high moral character
- Good will
The Rhetorical Appeals: Ethos

10. The Rhetorical Appeals: Logos
Logos - Logic
Attempt to appeal to the intellect
Everyday arguments vs. academic arguments
Common ways to appeal to logos?
The most valued appeal in academic argument. Accomplished through inductive or deductive reasoning, or specifically
Definition,
Evidence from other sources, or
Expert testimony
The Rhetorical Appeals: Logos

11. The Rhetorical Appeals: Pathos
Pathos – Pathetic, sympathy, empathy
Appeal to emotions;
Arguments in popular press;
Manipulative;
Effect?
Appeals to emotion are accomplished through
Sensory description
Value-laden diction
Anecdotes
Objects of emotions (peoples, abstract concepts, etc.)
The Rhetorical Appeals: Pathos

12. Rhetorical Triangle and Rhetorical Appeals
Our job is to see how the rhetorical triangle and rhetorical appeals work together to create a message
These tools are not exclusive; all six should be considered when evaluating a text
Author
Ethos
Logos
Pathos
Audience
Purpose
Rhetorical Triangle and Rhetorical Appeals

13. How do I Write a Thesis for a Rhetorical Analysis?
The author’s name
plus an adjective (sophisticated, carefully crafted, flashy, inventive)
plus the rhetoric strategies (three specific rhetorical strategies used as topics of body paragraphs)
plus a strong verb (demonstrates, creates, emphasizes, generates, fulfills)
plus the function (what the rhetoric does for the piece)
Example: Douglass’s sophisticated use of diction, imagery and figurative language creates his unfavorable attitude towards slavery.
How do I Write a Thesis for a Rhetorical Analysis?

14. Use the SAME FORMULA to create your analysis…
Diction:
Author’s name
plus adjective
plus the term “diction”
plus a strong verb
plus the function
plus examples from text.
Example: Andrist’s snazzy diction recreates the dynamic personality of General Custer with choices such as “flamboyant” and “teetotaler”.
Use the SAME FORMULA to create your analysis…

15. Tone:
Author’s name
plus an adjective (informal, light, impartial, simple)
plus the term “tone”
plus strong verb
plus the function
plus examples.
Syntax:
Author’s name
plus an adjective (short, simple, varied, repetitive, balanced)
plus the term “syntax”
plus the function
plus examples.