1. ITU-T Interactive Application Framework and Application Challenge
Workshop on “Standardized IPTV Applications” (Geneva, 25 October 2011 )
ITU-T Interactive Application Framework and Application Challenge
Masahito Kawamori,
Coordinator
ITU-T IPTV Global Standards Initiative

2. Importance of Global Standards for Interactive Application for IPTV
Fragmented application platforms make things technically and economically difficult – higher costs, reduced efficiency
Standard Platforms reduce technical barriers, increase efficiency and promote interoperability
Lower costs and increase availability
More tools, more creators, more resources
Create Wider Market – wider deployment, continued service, assured business cases
Drive competitiveness and innovation, for individuals and corporations

3. Multimedia Application Framework H.76x (MAFR) Series
ITU-T is recommending a series of standard technologies (MAFR) to be used for IPTV Interaction
As a suite, they can provide rich and innovative multimedia interaction
MAFR series is expected to become the “Common Suite” for IPTV Interactive Applications
Recommendations comprising ITU-T MAFR series
Geneva, 25 October 2011

4. H.761 (Ginga-NCL)
ITU-T H.761 (Ginga-NCL for IPTV) is an adaptation of Ginga-NCL,
Also the middleware standard for Brazilian digital TV broadcasting
adopted in most of Latin America - Argentina, Peru, Chile, Venezuela, etc. )
Based on XML
Scripting by Lua (script language)
Harmonized with W3C SMIL
Glue language for other multimedia frameworks, and can include LIME, HTML, SVG as a component
Harmonization with LIME on-going
Geneva, 25 October 2011

5. H.762 (LIME)
ITU-T H.762 – LIME (Lightweight Interactive Multimedia Environment)
Not a new “language” but a simple profile of HTML-related technologies for creating Interactive IPTV content
Based on simple HTML and JavaScript (ECMAScript)
Creating IPTV interactive content is just like very Simple Web designing
Like Ginga-NCL,
suitable for any type of terminals, esp. poor ones like TV sets
Mobile as well as Fixed
Integration of Web technologies and Multimedia
Harmonization with Ginga-NCL on-going
Geneva, 25 October 2011

6. IPTV Application Challenge (1)
World’s first IPTV Application Challenge based on standards
Call for innovative, creative and value-added applications, based on two ITU-T IPTV standards-- Ginga-NCL (H.761) and LIME (H.762) in July 2011.
Help and support from EBU (European Broadcasting Union) on evaluation and procedure
Geneva, 25 October 2011

7. IPTV Application Challenge (2)
18 submissions in two categories - Corporate and SME (Small/Medium Enterprise including individuals)
Very difficult evaluation, due to good quality of the submissions – One best application award (in Corporate) and two awards (in SME) chosen
Award ceremony at Telecom 2011
Comprising the core for the content creation community based on ITU IPTV standard
More challenges are expected in a near future – topics such as accessibility, eHealth, etc.
Geneva, 25 October 2011

8. I2R (Singapore) “Interactive Shopping”
Winner of “Honorable mention– Innovation” (Corporate Category)
Geneva, 25 October 2011

9. HTB (Japan) “Hokkaido: Its Nature and Wildlife”
Winner of “Honorable mention– Value to Society” (Corporate Category)
Geneva, 25 October 2011

10. Tsinghua University (China) “Picture Puzzle”
Winner of “Honorable mention– User friendliness” (Corporate Category)
Geneva, 25 October 2011

11. I2R (Singapore) “Video Tapestry”
Winner of “Honorable mention–Interactivity” (Corporate Category)
Geneva, 25 October 2011

12. Mr. Soares de Lima (Brazil) “Princess Kidnapping”
Winner of “Honorable Mention - Innovation” (SME-Individual Category)
Geneva, 25 October 2011

13. Interop Events Dubai, UAE, 21-22 September 2011
Geneva, July 2010
Singapore, September 2010
Pune, India, December 2010
Rio de Janeiro, Brazil, July 2011
Dubai, UAE, September 2011
Application Challenge and Workshop on IPTV

14. Interop event for IPTV in Geneva

15. IPTV Showcasing at Telecom 2011
At Telecom World 2011, ITU-T is showcasing its IPTV standards at Booth
The award winning applications are also demonstrated on real terminals
International companies comprising the IPTV eco-system demonstrate additional viable services and use cases of IPTV implementation and content distribution
High-definition IPTV, Android-based terminals, Hybrid DTT/IPTV Box, content rights management framework, etc.
Geneva, 25 October 2011

16. Conclusion
ITU IPTV Recommendations reduce technical barriers, increase efficiency and promote interoperability
Interactive Platforms of ITU IPTV - Ginga-NCL (H.761) and LIME (H.762) - are already deployed
IPTV Application Challenge event is an important step toward creating a community of people and organizations creating interactive content based on ITU-T IPTV standard
IPTV Application Challenge event has shown that ITU IPTV standards are truly global & open standards that are ready to be deployed across a wide range of applications and services

17. Congratulations to all the winners of the Challenge
Thank you!!!
Congratulations to all the winners of the Challenge
Sincere Appreciation to all the submitters to the Challenge
A big thank you to the committee members, especially TSB, for their hard work on preparation
Geneva, 25 October 2011