1. Speed Is Life at Target
Amy Ault

2. Target Business Motto
Fast, Fun and Friendly

3. Fast, Fun and Friendly Background
Fast, Fun & Friendly was introduced to Target over ten years ago. It is about improving morale at Target and treating store guests and team members with respect.

4. New Business Target Motto
Speed is Life

5. Operational Definition
Speed is Life is the fast, in Fast, Fun and Friendly

6. Speed is Life Training Guidelines
Act without being told what to do
Share the right information quickly and freely
Commit to continuous innovation
Defy the notion that only small companies can be agile and flexible
Appreciate that guests’ and team members’ time is valuable

7. Research Question
Are Target Corporation employees familiar with Speed is Life?

8. Rollout January: Speed is Life definition on intranet
February : Tips and departmental success stories on intranet.
March: Awareness survey online
March – May: Training sessions

9. Methodology Online Target employee awareness survey
1,283 responded out of approximately 10,000 Target Corporation employees
12% response rate

10. How familiar are you with Speed is Life.
26% Somewhat familiar
7% Not familiar

11. I understand how I can use Speed is Life in my job everyday.
61% Agree
24% Neither agree nor disagree
15% Disagree

12. The amount of information I have received about Speed is Life is.
50% About right
50% Too little

13. Speed is Life is embraced in my work group.
85% Agree
15% Disagree

14. I understand how my ownership of Speed is Life makes a difference.
60% Agree
24% Agree nor disagree
16% Disagree

15. Was the introduction of Target’s simple motivational plan, Speed is Life, successful at Target?

16. Answer
Yes!
Out of 1,283 Target employees surveyed more than 50% are aware of Speed is Life.

17. Recommendations More Speed is Life information.
Messages from Sr. Management
Tips via
Reiterate message often
Follow-up with same online survey in
6-12 months

18. Questions?