1. Access & Analyze/Good Use of Technology

2. Learning Log

3. Healthy Choices Consumer-buys products or services for personal use Products Services Information

4. Products Consumable-need to be purchased again & again Improve personal looks Improve social well-being Hair care/skin care/drinks Clothes Durable-last for a long time before they wear out Right equipment for sport Curling irons Cars

5. Learning Log Look at the ad Which products are consumable? Which are durable?

6. Products Factors to consider before consuming Safety Food allergy/Side effects Cost Warranty Repair or replace product?/What does it cover?/How long does it cover?/Is it worth it? Consumer Testing Government agencies & private groups/Publish results/Endorse products Gephart Approved

7. Learning Log Product Cost Product A $3.99 for 60 pills Product B $2.49 for 35 pills Product C $4.59 for 75 pills Which product cost the least per pill? Does the extra price really matter?

8. Services Nail Salon-Infection Health Club-Injury from poor advice Does the person have the required educational degree, license or certification? Does the person have references? Names and telephone numbers. Have any complaints been filed with your state’s Attorney General?

9. Information Evaluate information about product Is it accurate? Is it useful? Does source have a bias? Are they trying to sell product or service? Dairy Products Is information current and up to date?

10. Learning Log Have you ever bought a product based on the ad? If so, how did the ad convince you to buy the product?

11. Advertising Public promotion of a product or service Let you know what is available Rarely provide you with the information you need to know McDonald’s ad

12. Advertising Methods

13. Health Fraud Fraud-a person tells lies to obtain money or property Quackery-People who sell useless medical treatments or products Promise miracle treatments or products Can keep someone from receiving proper treatment

14. Quackery Depend on lack of knowledge Diseases are targets Cancer/arthritis/obesity Warning signs Only possible way to be treated Too good to be true Cure many different ailments “special” or “secret” When in doubt talk to doctor

15. Infomercials Long “talk show style” commercial Titan

16. Consumer Rights Right to information Consumer protection Right to complain Identify problem Decide on goal Collect documents Identify person in charge Complaint in writing

17. Complaint in Writing Products serial number Location & date of purchase Specific complaint & suggested resolution Name, address & phone number Conversations had in person Reasonable date by which you feel action should be taken