1. SWOT & PEST Analysis Clarissa, Becca, Madison & Forrest

2. SWOT Analysis  THE Low Fare Airline  Bags fly free  Change reservations without additional cost Strengths

3. Weaknesses  Time management (arrival times)  Technology  Space for luggage is limited

4. Opportunities  Going to start flying International  Could offer first class  Partnerships

5. Threats  Oil market  Recession  Competitors

6. PEST Analysis  After 9/11 airport security has increased  “Wright Zone” Bill restricted flights in certain states up until 2014  FAA inspection on the airplanes to make sure of safety Political

7. Economic  Not as many people can afford to fly  Unstable jet fuel prices  Inclement weather is uncontrollable  Absorbed AirTran (Futures options)

8. Social  Airlines have to compete on multiple varieties of ticket prices  Safety concerns  Inconsistent arrival and departure times = upset customer base

9. Technological  Ticketless Travel  Inflight Entertainment  Mobile App & Site