1. Opportunities of ASEAN Economic Community (AEC) 10 November 2011 AEC

2. 10 ASEAN Community Island and Peninsular : Sea Link E W Continent : Land Link

3. ASEAN GAP Culture Buddhism background Muslim & Christian Location and Geography Land link Sea link Economic and Development CLMV 6 countries W E

4. Land link

5. Mitrphol Locations

6. 6 โรงงานน้ำตาลมิตรลาว Strictly Confidential

7. ปลูกอ้อยใน สปป. ลาว Strictly Confidential 7

8. ผลิตน้ำตาลทรายดิบ

9. Market Opportunity 6-8 ชั่วโมง 5-6 ชั่วโมง 8 ชั่วโมง 6 ชั่วโมง PRC : Pop 1,336.72 Million GDP 6,422,276 M$ India : Pop 1,189.17 Million GDP 1,598,394 M$ Russia : Pop 138.74 Million GDP 1,678,107 M$ ASEAN : Pop 610.19 Million GDP 1,976,431 M$ Mid-East : Pop 287.16 Million GDP 2,698,299 M$ CIS : Pop 136.71 Million GDP 523,075 M$ Bigger market & more competitive

10. ASEAN Opportunity Agricul ture Food Tourism

11. Agriculture & Food Industry

12. Farm to Market (Cluster)

13. Value added to Agriculture product, up value & sales

14. Muslim world RegionPop % of World Pop Asia1,33232 Africa54052 Europe567.6 North America 7.52.2 South America 2.50.4 Aust-NZ0.51.5 Total1,93929 Source : Islamic Population Worldwide  Biggest Muslim Pop in Indonesia is 215 Millions  South Asia is 444 Millions  PRC 33 Millions on the west  Middle East is 287 Millions  Thailand is 8 Millions  Almost 1/3 of world population  >80% in Asia and Africa

15. Food Ha-lal

16. Tourist to Thailand (Million) Count ry 255 2 255 3 % Asia8.19.315 PRC0.81.138 India0.60.7525 Europe3.73.83 Russia0.30.6492 East Europe0.150.1820 America0.8 0 Mid- East0.40.521 Austt- NZ0.730.788 Africa0.10.1212 total14.115.9 12. 6

17. Tourist to ASEAN link

18. Changes

19. The replacement is an opportunity

20. Changes & Opportunities Good & Service Market: Consumer power  Varity and niche of good and services  Mix of raw material, Production chain, Made in ASEAN, Product of ASEAN  Up-standard of Safety, Health and Environment, Organic Green product, Management CSR, ISO, use of labor issue.  High competitive both Cost Effective, Efficiency Management, service is beyond Customer Expectation.  Marketing: Global & Regional brand, Group & Cluster, Sourcing Pool, OEM to Brand, design development and new market in CLMV.  Service is the key competition, use of Technology, Net on line to promote sales, change the way of life style of the people.  Price support, subsidy, price control will be less.  No tariff but NTB and NTM is replacement

21. Changes & Opportunities Logistic: New trade and industrial route and new sea-port  Infrastructure: Road, Rail, Sea Port, Industrial zone.  Cross border, Customs service, Single window, Single check point  Technology, Telecommunication, Tracking good transportation thought Logistic planning data reduce cost and time for delivery and Just in time concept  Full supply chain (Wall to wall process) Super distributor/trader, Sourcing & Warehouse Inventory management  Logistic network international is advantages, small local become sub contract.

22. Changes & Opportunities Organization: Business reorganized to fit with changes  Regional/Global office, Excellent Center, Business Center, Matrix Organization, Pool/Share service, Open Office space, Home base office, online process, net meeting, teleconference.  Merger & Acquisition or JV Join venture.  Business alliance, Co-marketing programs, opportunity for SME to Share Operations/ share service.  Age of Innovative Product & Process of work  Work process standard drive, common business process, IT-ERP SAP same accounting standard, Pool procurement online bidding, HR system, E-training.  Big business maintain only their core business, opportunity for SME to do out source/sub contract business.  International Organization, multi lingual and cross culture environment.

23. Opportunities Change is opportunity  New opened market open for development such as CLMV, Mongolia, central Asia, south Asia.  Out source, Consultant, professional service, IT Technology/Telecommunication  New business base on Innovation product/process, Environment, Green/bio Industry, Health, renewable energy, online social, CSR, international standard.  Merger & Acquisition, JV  Change of the new life style: Small family, Condominium living, delivery service, Turn key service, cleaning maintenance service, mover.  Increase number of EXPAT, Cross culture, Metropolitans society.  Product & Packaging fit to new life style, high standard driven.

24. SWOT Analysis Strengths Weakness Opportunities Threats

25. Next Step SWOT analysis Develop Strategy & Business Plan Innovation Projects/Programs