1. CHAPTER 6 NEW MEDIA – NEW THEORY?

2. DISCUSSING NEW MEDIA When is new theory needed? Fundamental changes in forms of social organization of the media technlogies Fundamental change in social relations being promoted What new media? Primary focus Internet based communication devices Distinction between personal and mass communication

3. PRIMARY ASPECTS OF NEW MEDIA Digitalization & Convergence Binary code Increased Interactivity Mobility and delocation of sender/receiver Metaphors of the Main functions of the web Gateway Billboard Network Niche Brand

4. ROLES & RELATIONSHIPS WITH TRADITIONAL MEDIA INSTITUTES Authorship New media; new opportunities and new challenges Copyright Publication Roles are more unclear Gatekeeping Audience Greater autonomy Function changed to searching, consulting, and interacting

5. MAIN THEMES OF NEW MEDIA THEORY Themes from Mass Media Power and inequality Social integration and identity Social change & development Space and time

6. CHAPTER 7 NORMATIVE THEORY OF MEDIA AND SOCIETY

7. NORMATIVE THEORY Defined Refers to rights and responsibility Evaluates how media ought or are expected be Sources of normative expectations with media Social and political theory on press Professional theory and journalism Public opinion Audience Media marketplace State and its agencies

8. MEDIA AND PUBLIC INTEREST Public interest in media activities Structure Freedom of publication Plurality of ownership Extensive reach Diversity of channels and forms Diversity of information Content

9. MEDIA AND PUBLIC INTEREST Content Public order and security of state Quality of cultural provision Support for democracy Meeting international human rights obligations

10. MEDIA AND PUBLIC INTER Areas required to prevent harm Respecting individuals Individual rights to privacy etc Harm to society Negative effect of media on children Harm to individuals Copy cat crimes

11. PRESS AS FOURTH ESTATE: THEORY OF PRESS FREEDOM Theory of press freedom Thomas Paine and John Stuart Mills Fourth estate Edmund Burke Power of press Freedoms of Press Linked with individual freedom First amendment Free marketplace of ideas Struggle for freedom

12. PRESS AS FOURTH ESTATE: THEORY OF PRESS FREEDOM Struggle for freedom Church and government First Amendment Early 20 th Century