1. LETS TAKE THE BUS!

2. The Transportation Problem
1 % of world vehicle population
10 % of fatal injuries
“Traffic crashes could become the fifth leading cause of death by 2030 without intervention.” (World Research Institute 2015).

3. WHAT WE DID IN COPENHAGEN
Difference in the urban challenges
Challenges for Copenhagen
Challenges for Delhi

4. Bus Transportation Problems for India
NOT SAFE + NOT CONVENIENT = NOT ATTRACTIVE

5. Understanding of the Issues

6. Standard Issues faced Own on an average two to three cars
No/Very less AC Buses
Does match their status symbol
Have to walk average of two to three kilometer to reach a bus stop (connectivity issue)
Have to change over multiple times
Poorly maintained infrastructure
Buses are not comfortable
Not reliable (Time= Money)
Low frequency

7. Research Methodology Stakeholder mapping Field research Desk research
Ghaziabad old bus stop. 45 min interview with Harinder Singh (chalak).
Visit to BRT in Delhi – Observations
Interview with Mr. Rakesh Katyal from Delhi Integrated Multi-Modal Transit System Ltd.
Desk research
Lectures on Traffic Management Systems, Accessibility etc.

8. Target Segment

9. Major Stakeholders for Bus Transportation in Delhi
Transport Ministry
DTC
Delhi Transport Corporation
DIMTS
Delhi Integrated Multi-Modal Transit System Ltd.
DTIDC
Delhi Transport Infrastructure Development Corporation Ltd.
UTTIPEC
Unified Traffic And Transportation Infrastructure
Under Delhi Government
Manage the Green and Red Busses
Manage the privately licensed Orange Busses
Manage the Signage and Advt. at Bus Stops
Manage the unified planning

10. Main challenges to Delhi urban bus transportation
Missing link between urban planning and transportation planning. Both happen without much alignment. Certain areas are developed without sound transportation access. Many transport infrastructure improvements are pursued without considering future needs, even existing simultaneous urbanisation trends or city development plans
More public resistance to bus service expansions than subsurface modes like metro. As buses present competition to other road users such as cars and motorcycles, addition of new lines and extension of existing ones are met by public outcry even though they actually contribute to reducing congestion by requiring much less space per passenger than cars
Strong cultural bias towards convenient door to door transport. People are reluctant to walk even short distances and much rather use their private car which takes them straight from the starting point to their destination without walking to bus stop and/or changing modes =

11. Main challenges to Delhi urban bus transportation
Little or no integration of different modes of public transport. Lack of aligned circulation plan for passengers changing modes, need for multiple tickets when changing modes
Insufficient government effort to tackle private vehicle parking issues in Delhi. People regularly park cars illegally in public spaces and violations are often not prosecuted as many rules are systematically not being enforced. Illegal parking is not only obstructing the way of many buses and keeps them from operating on time and serving bus stops as desired, it also allows private car owners to use their vehicles in an unsustainable manner without paying the price
Bus operations are not carried out according to guide lines. Sometimes Bus drivers are not stopping at the designated stops, deviating from routes and over speed

12. The 3P Plan
Improve:
Convenience
Reliability
Popularity

13. The Good News! – Starting point
Modern Busses
Upgraded Bus Stands
Busses are equipped with GPS and CCTV*
App exists for Bus Information**
The Infrastructure Exists! At least to an extent.
*CCTV under implementation **App Name: Next Bus Delhi & PoochO

14. Solutions to Problems through Big Data and Technology Convenience
Improve Bus stop locations and Bus Stop infrastructure
Rerouting of Bus routes using big data
Ticket integration – Having a single card for all means of transport – Will be able to track movement of people like we can in the Metro
Easy access to route and timetable information – Provide detailed maps at bus stops
Improve the App UI

15. Solutions to Problems through Big Data and Technology Reliability
Provide Real Time Data regarding Estimated Time of Arrival at the Bus Stop as well as on the App – Nothing makes it more reliable and also help to gain users trust
Provide tracking of Buses on the App
Use of static data of GPS on Buses and use of Big Data to judge from information regarding traffic conditions the correct estimated arrival times

16. Solutions to Problems through Big Data and Technology Popularity
It needs to be advertised that buses are the closest means of public transport that provide almost door to door transport
There need to be better advt. campaigns through radio, print and hoardings regarding the pros of Bus usage
Make Bus stops centres for information regarding the neighbouring areas – Maps
Get endorsements from influential politicians and actors
Standard Modern Bus Stands

17. Other Key Ways to Promote the use of Bus and Public Transport
Example of Nudging at Metro Stations
Announcements inside Buses
SAFETY!
MINDSET! Changing Attitudes
Example: Make School bus or cycle for children staying nearby, compulsory for all students and graduates

18. Thank You! 