1. 12007 RDVO INC Building the MBTA.COM

2. 22007 RDVO INC RDVO does… User Experience Analysis & Research Application Development Digital Product Development

3. 32007 RDVO INC For… Complex Websites Software Devices Marketing Applications

4. 42007 RDVO INC Using… Rapid Prototyping Component-based Engineering Small, Multi-Faceted Teams A True Focus on User Experience

5. 52007 RDVO INC A Day in the Life @ MBTA 1 Million Passenger Trips 300 Customer Service Calls 40,000 Website Visits

6. 62007 RDVO INC Drivers of Website Update The Need to Modernize Customer Dissatisfaction Support for System-Wide Changes Public Relations and Branding

7. 72007 RDVO INC Critical Challenges Diverse User Needs Corrupt, Outdated Data Rapid Development Schedule Broken Systems

8. 82007 RDVO INC So how do you get there from here?

9. 92007 RDVO INC Four Phases Planning, Research, Analysis Strategy & Prototyping Application Development Testing & Deployment

10. 102007 RDVO INC Initial Findings 90% of website traffic accessed schedules & maps

11. 112007 RDVO INC Inital Findings 70% of users are repeat visitors

12. 122007 RDVO INC User Personas & Needs Frequent Riders 65% of users Casual Riders 20% of users First-Timers/Tourists 10% of users - Schedules - Service Alerts - Personalization - Mobile Tools - Route Mapping - Schedules - Fare Information - Service Information - Route Mapping - Service Information - Fare Information - Schedules

13. 132007 RDVO INC Personas vs. Functions

14. 142007 RDVO INC Getting to Done

15. 152007 RDVO INC Six Month Project 2 Months – Requirements & Planning 2 Months – Prototyping 2 Months – Build and Deploy

16. 162007 RDVO INC Development Challenges Platform Limitations Accessibility Standards Rapid Development Plan Data Flaws

17. 172007 RDVO INC Architecture Transit Server Web/CMS Server Database Server SOA P CSS/XHTM L JS/AJAX ASP DLL’s

18. 182007 RDVO INC Google Maps “Mashup” How do I get there? What’s in my area (address or town)? Where can I get to from here? What is near my destination?

19. 192007 RDVO INC Architecture XHTML Prototype JS Library Transit XML Data ASP/DLL’s JSON

20. 202007 RDVO INC The Art of Prototyping

21. 212007 RDVO INC The Art of Prototyping

22. 222007 RDVO INC The Art of Prototyping

23. 232007 RDVO INC Final Product

24. 242007 RDVO INC Results 250% increase in daily trip plans 35% fewer pages viewed/visit Application Development Testing & Deployment

25. 252007 RDVO INC Planned Enhancements Mobile Website iPod/Handheld Version Ongoing Trip Planning Upgrades