1. Meet and Greet Intro Hi I'm Abdul and this is my partner Satawat We plan to open up a coffee shop with a budget of $500,000 dollars and we will show you the procedures of doing so.

2. Business Overview We choose our business to be a coffee shop name ( Espresso Café ) Location will be in 506-591 George Street NSW 2000, It located in the heart of the CBD We will be selling Coffee and Pastry such as Muffins Cakes Wraps Brownie Pie Sausage roll Bagel etc.

3. SWOT analysis Strength: Location is in the heart of CBD, close to Town Hall station, World Square Shopping Centre and cinema Good variety coffee & cake – on the menu boards are many choices of hot beverages, cold beverages such as blended ice Weakness: No customer’s bathroom No outdoor seating Parking unavailability Traffic noise – always a vehicle driving past provide staff training such as customer se rvice and OH & S beverage promotions during session and school holidays offer free sampling of food and new beve rage an unfulfilled customer needs offer more lunch options Competition economic crisis council regulations changing that may aff ect the opening hour Trends away from coffee The weather may make the customer stay at home

4. Equipment Require RequireQuantityCost 2 Door milk Fridge1$3290 Under bench fridge2$2950 Blender3$1963.50 Coffee cup and saucer 200 sets$5000 cutlery100/ each$3500 Audio visual1$5000 lighting12$120 Cash register2$575 Toaster1$350

5. Continue Office staffs Computer Fax Printer Folders phone 1$15000 Cold Displays1$4450 Chair45$164/each Table15$112 Coffee Machine2$3,810 Coffee Grinder1$830 Under bench Dishwasher1$3526.80 Ice machine1$1890 Oven1$650

6. Supplier Whole milk Skim milk Soy milk Light soy milk National food and milk Australia P TY LTD Coffee bean Coffee cup, lid Straw Sugars Bunzl outsourcing service limited Napkin Paper towel Central Hospitality Supplies Muffins Cakes Wraps Brownie Pie Sausage roll Bagel etc. Bakeas maison Australia PTY LTD

7. Establishment Cost Purchase property (Deposit)$200,000.00 Furniture and Equipment$50,775.3 Registrations, permits and Approvals$900.00 Insurance$6000 Stock$800.00 Adviser’s Fee$1,000.00 Repairs & Maintenance$1,000.00 Legal Fees$800.00 Accounting$700.00 Postage, Phone, Fax$200.00 Total Cost$262,175.3

8. Marketing Strategies ObjectiveStrategiesTactics To increase 10% number of customer by the end of the year Purchase more furniture to fit more difference type groups of customer such as students may like to study in the café or corporate may like to have meeting or chill out during lunch. Ensure every local houses/units receive the menu Ensure the café is nice and clean, staff create a relax atmosphere for customer to feel free and comfortable to dine in. Provide internet, power point charging

9. Marketing Strategies ObjectiveOur StrategiesTactics To increase 20% of beverage sales by end of the years Promotion of sampling a free beverage Develop and implement loyalty program Design loyalty card of buy 10 drinks get one free Ensure each customer receiving the card and know about the new beverage Ensure sampling a small cup of beverage one hour every day

10. Marketing Strategies ObjectiveStrategiesTactics To increase 5% sale of Pastry case by end of Year Add on more option of pastry by purchase more variety from supplier Lunch delivery service to local office or college with $2 charge each delivered within 20 minutes Research and survey the target market of which kind of pastry is popular from the supplier ensure pastry case look clean, hygiene, fresh and always refill the tray of pasty must full and tidy for the appearance ensure every tray of pasty must have name tag and price on each tray

11. Loan Requirement Total Establishment Cost$262,175.3 Less Contributed Capital$0 Total Load Owning$262,175.03

12. Bank Loan http://www.nab.com.au/wps/wcm/connect/na b/nab/home/Personal_Finance/26/1/nab_articl e_098833

13. Profit and Loss Information show below

14. JanFebMarAprilMayJuneJulyAugSepOctNovDec Sale$32,000$28,000$25,000$31,000$36,000$26,000$27,500$38,000$38,500$39,000$41,000$46,000 Less Purchase $5000$4500$4300$4900$5120$4400$4450$5259$5359$5420$5599$5900 Gross Profit $27000$23500$20700$26100$30880$21600$23050$32741$33141$33580$35401$40100 Bank Loan $2023.5 1 Mortgage payment $3000 Credit cards payment $1000$900$800$950$1100$850$870$1200$1220$1250$1320$1450 Electricity, gas and water $900$850$830$880$1000$850$865$1100$1120$1145$1200$1300 Entertain ment $100 Telephon e and internet $150 Wages$4000$3899$3810$3950$4100$3760$3790$4400$4420$4450$4520$4690 Total expense $11173. 51 $10922.51$10713. 51 $11053. 51 $11473. 51 $10733. 51 $10798. 51 11973. 51 12033. 51 12118.5112313.5112713.51 Net profit15826. 49 12577.499986.4915046.4910866.4910866.4612251.4920767.4921107.4921461.4923087.4927386.49