1. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 1

2. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 12 ChapterChapter Verbal and Visual Support in Presentations Chapter Summary Functions of Supporting Material Verbal Support Visual Aids

3. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 3 Functions of Supporting Material Clarity Interest Proof Effective Supporting Material Adds...

4. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 4 Verbal Support Types of Verbal Support Examples Stories Statistics Comparisons Continued...

5. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 5 Verbal Support Types of Verbal Support Citations Cite the Source in a Way That Adds to the Credibility of Your Presentation Cite Sources That Have Credibility with Your Audience Paraphrase Lengthy or Confusing Citations Restate the Point of Long Citations

6. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 6 Visual Aids Objects and Models Photographs Diagrams Lists and Tables Keep the Visual Aid Simple Use Numbered And/Or Bulleted Lists to Emphasize Key Points Use Text Sparingly Use Large Type Enhance the List’s or Table’s Readability Types of Visual Aids Continued...

7. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 7 Visual Aids Pie Charts Place the Segment You Want to Emphasize at the Top-Center Label Each Segment List the Percentage for Each Segment Types of Visual Aids Continued...

8. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 8 Visual Aids Continued... Types of Visual Aids--Sample Pie Chart

9. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 9 Visual Aids Bar and Column Charts Always Represent Time on the Horizontal Axis Running From Left to Right Arrange the Bars in a Sequence That Best Suits Your Purpose Make Sure the Numerical Values Are Clearly Represented Types of Visual Aids Continued...

10. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 10 Visual Aids Types of Visual Aids Sample Bar and Column Charts Continued...

11. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 11 Visual Aids Continued... Pictograms Graphs Types of Visual Aids

12. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 12 Visual Aids The same data can be distorted by varying the horizontal and vertical size and axes of a graph. Types of Visual Aids

13. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 13 Visual Aids Media for Presenting Visual Aids Flip Charts and Poster Board Transparencies Show Only When You Are Discussing Them Never Remove or Replace Images While the Projector is On Consider Using a Piece of Paper or Cardboard to Cover Parts of an Image You Haven’t Discussed Yet Face the Audience as You Speak Continued...

14. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 14 Visual Aids Media for Presenting Visual Aids Slides Keep the Show Brief Use a Remote-Control with a Long Cord Talk to Your Listeners, Not to the Screen Handouts Computerized Displays Videotape Continued...

15. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 15 Visual Aids Presentation Software Advantages of Presentation Software Deliver On-Screen Show with Special Effects Create Visuals in Many Formats, Including Slides, Overhead Transparencies, and Screen Output Organize a Set of Speaker’s Notes for Yourself Prepare a Variety of Handouts Create “Run-Time” Versions of Your Displays Create Charts, Graphs, and Tables

16. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 16 Visual Aids Presentation Software Possible Problems When Using Presentation Software Poorly Conceived Messages Design Over Content Overly Complex Presentations

17. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 17 Visual Aids Guidelines for Using Visual Aids Selection Be Sure You Have a Reason for Using a Visual Aid Match the Sophistication of Your Visuals to the Audience Continued...

18. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 18 Visual Aids Guidelines for Using Visual Aids Design Make Sure the Visual is Large Enough to See Keep the Design of Your Visuals Simple Use Only a Few Words Use Only Horizontal Printing Label All Items for Clear Identification Continued...

19. Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 19 Visual Aids Guidelines for Using Visual Aids Presentation Don’t Display a Visual Until You Are Ready for It Remove a Visual After Discussing It Make Sure Your Visuals Will Work in the Meeting Room Practice Using Your Visuals