1. Special Topics in Social Media Services 社會媒體服務專題 1 992SMS07 TMIXJ1A Sat. 6,7,8 (13:10-16:00) D502 Min-Yuh Day 戴敏育 Assistant Professor 專任助理教授 Dept. of Information Management, Tamkang University Dept. of Information ManagementTamkang University 淡江大學 淡江大學 資訊管理學系 資訊管理學系 http://mail.im.tku.edu.tw/~myday/ 2011-04-16 Business Models and Issues of Social Media Service

2. 週次月／日內容（ Subject/Topics ） 1100/02/19Course Orientation for Social Media Services 2100/02/26Web 2.0, Social Network and Social Media 3100/03/05Theories of Media and Information 4100/03/12Theories of Social Media Services and Information Systems 5100/03/19Paper Reading and Discussion 6100/03/26Behavior Research on Social Media Services 7100/04/02Research Methods in Social Media Services * 8100/04/09 教學行政觀摩日 9100/04/16Business Models and Issues of Social Medial Service * (Invited Speaker) 10100/04/23 期中考試週 ( 期中報告 ) 2 Syllabus

3. 週次 月／日內容（ Subject/Topics ） 11 100/04/30Paper Reading and Discussion 12 100/05/07Strategy of Social Media Service 13 100/05/14Paper Reading and Discussion 14 100/05/21Social Media Marketing 15 100/05/28Paper Reading and Discussion 16 100/06/04Social Network Analysis, Link Mining, Text Mining, Web Mining, and Opinion Mining in Social Media 17 100/06/11Project Presentation and Discussion 18 100/06/18 期末考試週 ( 期末報告 ) 3 Syllabus

4. Model “a simplified description and representation of a complex entity or process.” (WordNet 2.0) 4 Source: (Ostenwalder, Pigneur and Tucci, 2005)

5. Business “the activity of providing goods and services involving financial, commercial and industrial aspects.” (WordNet 2.0) 5 Source: (Ostenwalder, Pigneur and Tucci, 2005)

6. Business model A business model is a conceptual tool containing a set of objects, concepts and their relationships with the objective to express the business logic of a specific firm. Therefore we must consider which concepts and relationships allow a simplified description and representation of what value is provided to customers, how this is done and with which financial consequences. 66 Source: (Ostenwalder, Pigneur and Tucci, 2005)

7. Occurrences of the Term "Business Model" in Scholarly Reviewed Journals 77 Source: (Ostenwalder, Pigneur and Tucci, 2005)

8. Business Model Concept Hierarchy 88 Source: (Ostenwalder, Pigneur and Tucci, 2005)

9. EVOLUTION OF THE BUSINESS MODEL CONCEPT 99 Source: (Ostenwalder, Pigneur and Tucci, 2005)

10. Business Model vs. Business Process Model Business Model – a view of the firm's logic for creating and commercializing value Business process model – how a business case is implemented in processes 10 Source: (Ostenwalder, Pigneur and Tucci, 2005)

11. Business model vs. Strategy Business models – a system that shows how the pieces of a business fit together. – an abstraction of a firm's strategy Strategy – includes competition 11 Source: (Ostenwalder, Pigneur and Tucci, 2005)

12. Implementing Business Models 12 Source: (Ostenwalder, Pigneur and Tucci, 2005)

13. The Business Model's Place in the Firm 13 Source: (Ostenwalder, Pigneur and Tucci, 2005)

14. Nine Business Model Building Blocks 14 Source: (Ostenwalder, Pigneur and Tucci, 2005)

15. Domains Addressed in Business Models 15 Source: (Ostenwalder, Pigneur and Tucci, 2005)

16. Domains Addressed in Business Models (cont.) 16 Source: (Ostenwalder, Pigneur and Tucci, 2005)

17. Planning, Changing and Implementing Business Models 17 Source: (Ostenwalder, Pigneur and Tucci, 2005)

18. Business Strategy and Information Systems Alignment 18 Source: (Ostenwalder, Pigneur and Tucci, 2005)

19. Business and IT/IS Alignment 19 Source: (Ostenwalder, Pigneur and Tucci, 2005)

20. Infrastructure Alignment 20 Source: (Ostenwalder, Pigneur and Tucci, 2005)

21. Application Portfolio Management 21 Source: (Ostenwalder, Pigneur and Tucci, 2005)

22. Business Models and Goals for Requirements Engineering 22 Source: (Ostenwalder, Pigneur and Tucci, 2005)

23. Business Model and Balanced Scorecard 23 Source: (Ostenwalder, Pigneur and Tucci, 2005)

24. The 4C Typology of Internet Business Models 24 Source: (Wirtz, Schilke and Ullrich, 2010)

25. The Web 2.0 - 4 factors model 25 Source: (Wirtz, Schilke and Ullrich, 2010)

26. Activities for embracing the Web 2.0 in existing Internet businesses 26 Source: (Wirtz, Schilke and Ullrich, 2010)

27. Relevance of the Web 2.0 factors for individual business model types 27

28. References Alexander Ostenwalder, Yves Pigneur and Christopher L. Tucci, “Clarifying Business Models: Origins, Present, and Future of the Concept”, Communications of the Association for Information Systems (CAIS), Vol. 15, No. 1, May 2005, pp. 1-25. Bernd W. Wirtz, Oliver Schilke and Sebastian Ullrich, “Strategic Development of Business Models: Implications of the Web 2.0 for Creating Value on the Internet”, Long Range Planning, Volume 43, Issues 2-3, April-June 2010, pp. 272-290. 28