1. Business Operations Research Events

2. Existing business/organization Research business - Which generational group do they currently serve? Develop a plan to reach an underserved generational group - Marketing mix  4 P’s - Human resources strategy(ies)

3. Student(s) interact with a local business and the customers they can have access to.

4. 6 distinct groups

5. Puzzle Piece #1

6. Greatest Generation Gen X /MTV Generation Traditionalists Millennials / Echo Boomers Forgotten GenerationGeneration Why / Gen Y Moral Authority / HippiesTweens / Boomlets Google Generation New Silent Generation G.I. GenerationGeneration X Silent Generation Generation Y Baby BoomersGeneration Z 6 Generational Groups Age 90 – 104 Age 39 – 49 Age 69 – 88 Age 14 – 33 Age 50 – 68 Born after 2001

7. Generational Group Activity (6 volunteers)

8. Generation / Age Descriptive Word(s) Music Candy Trouble in school Telephone *handout

9. Participant Consultant in a single-unit or independent operation Judge Owner/Manager ParticipantJudge

10. BOR Business Services BMOR Buying & Merchandising FOR Finance HTOR Hospitality & Tourism SEOR Sports & Entertainment

11. Generational Group – Silent Generation New focus – Gen Y – young men 14 – 33 (underserved) Generational Group – Gen X & Gen Y – Males New focus – Gen Y – Women (underserved) Generational Group – Gen X – Y Game Group Red Bull Junkies (18-35) New focus – Gen X / Gen Y – New Parents & Pet Fanatics / Baby Boomers 35 - 60(not previously targeted) The Landing in Renton Alpine Hut NFL Gear GoPro Old Spice

12. Selfies Pets Children *capture compelling, immersive photo & video of yourself doing your favorite activities Kelly McGarry Red Bull Rampage 2013From To Dubstep Baby

13. No more than 30 pages! BOR SectionsEval PtsPages Executive Summary 51 Describe business 31.70 Describe community 31.70 Target market 31.70 Research methods 63.30 Process used 63.30 Findings 42.30 Conclusions 42.30 Strategic plan 63.30 Activities 63.30 Metrics - Key Pi’s 63.30 Budget 42.30 Appearance 4n/a Bibliography01 6029.50