1. Multi-media Info Campaign to promote awareness on the EU Integration Process in Kosovo (*) KOSOVO - STRENGTHENING THE PISGS INSTITUTIONAL CAPACITY TO PARTICIPATION IN THE STABILISATION ASSOCIATION PROCESS – An EU funded project managed by the EAR

2. Structure 1.The EU Info Campaign 2.Target groups 3.Aim, Objectives and Results 4.Outputs

3. 2. The EU Info Campaign Launched by the SAP Project in April 2006, for six months, in cooperation with the implementing technical partner KOHA Group. Launched by the SAP Project in April 2006, for six months, in cooperation with the implementing technical partner KOHA Group. Global Price: 146.920 Global Price: 146.920 Financed by the CARDS Financed by the CARDS Implementation carried out by the Sofreco consortium in close co-operation with the beneficiary, the Agency for European Integration (AEI), under the guidance of the EAR, the EC Liaison Office and the EU Pillar IV of UNMIK. Implementation carried out by the Sofreco consortium in close co-operation with the beneficiary, the Agency for European Integration (AEI), under the guidance of the EAR, the EC Liaison Office and the EU Pillar IV of UNMIK.

4. 3. Target Groups A.T1 The General Public The General Public B.T2 Specific sub-groups within the general Public (eg, business and economic actors, institutions, minorities, students) Specific sub-groups within the general Public (eg, business and economic actors, institutions, minorities, students)

5. 4. Aim, Objectives and Results A.Aim To enhance the capacity of Kosovo to participate in the SAp and to comply with its obligations under Chapter 5.7 of the Constitutional Framework for Provisional Self- Government To enhance the capacity of Kosovo to participate in the SAp and to comply with its obligations under Chapter 5.7 of the Constitutional Framework for Provisional Self- Government

6. 4. Aim, Objectives and Results B. Objectives to promote and stimulate a wide debate in all sectors of society on the implications of adhesion to the SAp and the European integration process in order to increase awareness of the implications of these changes for the people and institutions of Kosovo.

7. 4. Aim, Objectives and Results B. Objectives clear and concrete vision of what Kosovo has to gain from the EU in the short, medium, and long term & enhance visibility and understanding of the role of the Agency for European Integration (AEI), within the OPM, in the EU Integration Process

8. 4. Aim, Objectives and Results C. Expected Results Increased awareness, understanding and knowledge of the EU Integration Process, and the role of the EU in Kosovo, amongst the general population Increased awareness, understanding and knowledge of the EU Integration Process, and the role of the EU in Kosovo, amongst the general population Increased understanding of the AEIs role within the PISG amongst civil servants Increased understanding of the AEIs role within the PISG amongst civil servants Increased understating of EUs role in different public policies by the actors of the targeted sectors themselves Increased understating of EUs role in different public policies by the actors of the targeted sectors themselves

9. 5. Outputs A. Opinion polls Initial Opinion poll: showed the state of EU awareness in Kosovo and highlighted some of the main issues in need of attention throughout the Campaign. Initial Opinion poll: showed the state of EU awareness in Kosovo and highlighted some of the main issues in need of attention throughout the Campaign. Termination Opinion poll:will evaluate the effect of the Campaign Termination Opinion poll: will evaluate the effect of the Campaign.

10. 5. Outputs B. Newspaper Inserts 23 Inserts of 8 pages 23 Inserts of 8 pages 28.940 issues per week (25.715 in Albanian / 3.225 in Serbian) 28.940 issues per week (25.715 in Albanian / 3.225 in Serbian) Distributed through major newspapers and private distributors to the General Public and directly to the PISG Distributed through major newspapers and private distributors to the General Public and directly to the PISG Subjects: Kosovo and the EU/EU and the Region / EU institutions and policies Subjects: Kosovo and the EU/EU and the Region / EU institutions and policies

11. 5. Outputs C. Audio-video production Animated video clip (15 sec): broadcasted in two languages ten days in a row on three national TVs and two local stations broadcasting in Serbian, twice a day at prime-time. Animated video clip (15 sec): broadcasted in two languages ten days in a row on three national TVs and two local stations broadcasting in Serbian, twice a day at prime-time. Acted video clip (25 sec): same schedule foreseen Acted video clip (25 sec): same schedule foreseen Radio jingle: broadcasted in three languages during one month on 4 radios through Kosovo. Radio jingle: broadcasted in three languages during one month on 4 radios through Kosovo.

12. 5. Outputs D. Leaflets A first leaflet was prepared by the AEI at the occasion of Europe Day. Printed in 6.000 copies (5.000 Albanian / 1.000 Serbian), it was distributed by the AEI through the Ministry of Education. A first leaflet was prepared by the AEI at the occasion of Europe Day. Printed in 6.000 copies (5.000 Albanian / 1.000 Serbian), it was distributed by the AEI through the Ministry of Education. Three or four more issues are planned until the end of the Info Campaign for a total of 40.000 leaflets. Three or four more issues are planned until the end of the Info Campaign for a total of 40.000 leaflets.

13. 5. Outputs E. Posters and billboards 30 bilingual billboards posted through Kosovo 30 bilingual billboards posted through Kosovo 10.000 posters – replicas of the billboards – distributed in the municipalities of Kosovo. 10.000 posters – replicas of the billboards – distributed in the municipalities of Kosovo.

14. 5. Outputs F. Artistic Competition – Mural A competitive artistic competition was organised which aimed at raising EU awareness between Kosovo young artists. A competitive artistic competition was organised which aimed at raising EU awareness between Kosovo young artists. Out of 13 proposals, the winning group of artists was chosen by an independent and professional selection committee. Out of 13 proposals, the winning group of artists was chosen by an independent and professional selection committee. The competition resulted in the painting of a mural on a EU theme in the students centre of Prishtina. The competition resulted in the painting of a mural on a EU theme in the students centre of Prishtina.

15. 5. Outputs E. Electronic database An electronic database is being prepared which contains all the outputs of the EU Info Campaign. An electronic database is being prepared which contains all the outputs of the EU Info Campaign.

16. Give a look to www.sap-ks.org – deliverables of the information campaign are displayed and downloadable! Give a look to www.sap-ks.org – deliverables of the information campaign are displayed and downloadable!www.sap-ks.org Many thanks for your kind attention