1. Part-financed by the European Union (European Regional Development Fund and European Neighbourhood and Partnership Instrument) Reaching for global excellence Project presentation Malmö 6.4.2011 Leena Silvennoinen Culminatum Innovation

2. Reaching for global excellence Contents 1.What is Active for Life all about? 2.Background for the project 3.Project partners 4.Finances 5.Future: issues and considerations

3. Reaching for global excellence 1. What is Active for Life all about?

4. Reaching for global excellence BSR Active For Life Provide innovative cross-disciplinary solutions and transnational business partnerships & concepts TO KEEP THE AGEING POPULATION AN ACTIVE PART OF SOCIETY

5. Reaching for global excellence Why Active for Life / Societal challenge i.The average age of population is rising rapidly in several nations, and the dependency ratio in Europe has started and is prognosed to look alarming. This is the most distinctive demographic change that is known to continue, along with increasing urbanization of world population. ii.With a widening sustainability gap, it is crucial to redesign services to provide better impacts and at the same time be affordable. The growing ageing population represents strongly rising purchasing power. iii.Quality of life indicators will complement and balance economical measures in the future. We need innovative commercial solutions to promote biological, physiological and social well-being and to control/ease existing problems.

6. Reaching for global excellence Why Active for Life / BSR competitiveness 1.There is already a well-known and proven good level of physical health and well-being in Northern Europe to build upon. 2.We have innovation capacity in the Baltic Sea region to increase the competitiveness of the area by providing innovative, globally competitive and effective transnational service models and business concepts to maintain or improve the quality of life in BSR Successful business through cost-effective services and higher level of research applications. 3.Transnational cooperation in Active Ageing contributes to the branding and attractiveness of the macro region to individuals and enterprises and provides a strong mutual springboard for accessing global markets.

7. Where?

8. Reaching for global excellence Whats new? Based on a holistic view of users and their future needs, seen through all factors of quality of life. Open innovation platform for new service models National activation of all interested actors to create and strengthen cooperation in research, service development and service provision Demand-driven innovation user-centric service design broad-based open innovation cooperation assessment of services impact / change in quality of life future business models for transnational cooperation

9. Reaching for global excellence Organizational level: Open innovation Closed innovation principlesOpen innovation principles The smart people in our field work for us.Not all smart people work for us. We need to work with smart people inside and outside of our company. To profit from R&D, we must discover it, develop it and produce it ourselves. External R&D can create significant value: internal R&D is needed to claim some proportion of that value. If we discover it ourselves, we will get to the market first. We do not have to originate the research to profit from it. The company that gets an innovation to market first will win. If we make the best use of internal and external ideas, we will win. If we create the most and the best ideas in the industry, we will win. Building a better business model is better than getting to market first. We must control our innovation process, so that our competitors do not profit from our ideas. We should profit from others use of our innovation process and access the innovation process of others whenever it advances our business model. University of Århus

10. Benefits / international competitiveness Strategic coalitions to offer new, broad and cross-disciplinary service concepts and solutions to enhance the wellbeing of population in the Baltic Sea Region. Enlarged home market for SMEs. Attractiveness of BSR as a partner and an operating field. Open up new global markets / value chains in this field of business for the BSR. Better win-win-win between users, public and private sector: need-based solutions that deliver positive effects on health and at the same time are affordable Sustainability of BSR. Attractiveness of BSR to individuals. Better cost-effectiveness of innovation systems

11. Reaching for global excellence 2. Background for the project

12. Helsinki Region Centre of Expertise for Health and Wellbeing Want value for limited amount of money. Definingvalue is difficult We build sustainable service business in health care and well-being by combining knowledge from private, public and research sector. Our work is based on user-centricity and innovation. CENTRE OF EXPERTISE CATALYSES THE VALUE CHAIN Providers of technology and support services Research results providers Payers of well-being services End users Well-being service providers Provide technology and/or a part of well-being service Normally provide parts of solutions Need effectiveness effortlessness options Provide information of development of customer needs, enabling technologies of the future, development of services and service models VALUE CHAIN OF ACTORS Demand drives innovation

13. Reaching for global excellence Cluster evolution in Finland OU LU ROVANIEMI RAAHE KOKKOLA VAAS A PORIPORI TURKU HELSI NKI KOUVOLA HÄMEENLINNAL A H TI HYVINKÄ Ä TAMPERE SAVONLINNA MIKKELI LAPPEENRANTA JOENSUU JYVÄSKYLÄ KAJAANI SEINÄJO KI KUOPIO IN 1 COMPETENCE CLUSTER IN 9 COMPETENCE CLUSTERS 1994-2006 Local development 2007-2009 National clusters 2010- Transnational clusters

14. 15 Priority Areas 7 Priority Area To exploit the full potential of the region in research and innovation 80 Flagship Projects 5 Projects Under 7 th priority area dedicated to promote innovations in the region Project BSR Stars – preparation and implementation of the Baltic Sea region programme for the development of innovation, clusters and SME networks (Sweden, Lithuania) Baltic Sea Region strategy Part-financed by the European Union (European Regional Development Fund and European Neighbourhood and Partnership Instrument)

15. VISION OF BSR STARS Part-financed by the European Union (European Regional Development Fund and European Neighbourhood and Partnership Instrument) The long-term vision of BSR Stars is to establish the Baltic Sea Region as a functional region with an internationally competitive position in a number of strategically prioritized areas

16. Stardust project Part-financed by the European Union (European Regional Development Fund and European Neighbourhood and Partnership Instrument) At the StarDust project core there are 5 pilots in cross-sector domains addressing Grand Challenges

17. Reaching for global excellence 3. Project partners

18. Reaching for global excellence Key partners CountryPartners Finland (lead)Culminatum Innovation Oy Ltd (Helsinki Region) Denmark Aalborg University, Department of Health Science and Technology (North Denmark region) GermanyBioCon Valley GmbH (Mecklenburg-Vorpommern) Lithuania Community Relationship Consultants NGO (Vilnius) SwedenNew Tools for Health (Linköping) + National activation of all interested actors to create and strengthen cooperation in research, service development and service provision

19. Reaching for global excellence Strenghts Tourism & Experiences Living and building Health and wellbeing Pharma and health biotech Nanotech? Ubiquitous computing tech Food Develpment Digital content business health tourism experience business sports, fitness food safety functional foods food for elderly social community building living solutions housing for elderly applied gerontology prevention rehabilitation health care for chronic conditions tele home care pharmaceuticals, biotechnology geriatric medication medical technology technology for social care technology in daily care work

20. Reaching for global excellence Strengths leads Each partner will lead one or more fields of expertise. The idea is to enhance transnational cooperation and competences also within the specific fields of expertise and to include and empower all partners in the coordination of the project. Each partner also has strengths in fields that are lead by another country, so they will work both in lead and being lead in several strengths.

21. Reaching for global excellence Support from host project Stardust A. PILOT PROJECT MANAGEMENT & COMMUNICATION STARDUST COORDINATION, MANAGEMENT, ADM & COMMUNICATION B. COMMON GROUND FOR ACTIVITIES (Strategic goals, user-driven innovation) C. HOME MARKET DEMAND, SOLUTIONS AND BUSINESS MODELS D. GLOBAL BUSINESS POTENTIAL AND BUSINESS MODELS 201120122013 Market opportunities Strategic planning support Identification of weak signals Support on decision-making: strategic matchmaking, business models and future roadmap

22. Reaching for global excellence 4. Finances

23. Reaching for global excellence Financing Total budget Active for Life in Stardust project: 531 750 75% ERDF / Interreg IVB 25%National (and in some countries regional) co-financing All partners are encouraged to apply for national funding for better possibilities to engage in project.

24. Reaching for global excellence Finances vs. project plan

25. Reaching for global excellence 5. Future: issues and considerations

26. Reaching for global excellence Issues and considerations for future 1.We need to encourage the formation of well-functioning transnational partnerships for service delivery 2.Policy level: What kind of quality of life should be ensured for people who are living in Europe? At what public cost? cost-benefit evaluation framework for services and technologies. 3.Partnerships with state-of-the-art public procurers 4.User-driven and service design projects are a journey to yet unknown results need of space for creativity and fast actions!

27. Reaching for global excellence Part-financed by the European Union (European Regional Development Fund and European Neighbourhood and Partnership Instrument) Reaching for global excellence

28. Thank You! Leena Silvennoinen, Program director Leena.Silvennoinen@culminatum.fi Culminatum Innovation Ltd Oy - Helsinki Region Centre of Expertise Also working on: JADE - Joining innovative Approaches for the integration and Development of transnational knowledge cluster policies related to independent living of Elderly (Regions of Knowledge) Innovative public procurement projects (regional and EU)