2. Animal Conservation

3. Adoption Schemes  The WildCare Trust was set up in 2005 with the aim of saving animals from extinction. It is a charity and relies on its members for financial support to continue its work.  Membership fees are the main source of income, supported by the animal adoption scheme and donations.  Wildcare plans to develop a database of endangered species which can be downloaded and used by members.  Members may choose any animal in the database and adopt it by completing an application form and paying a fee. In return they are sent an adoption certificate and a bookmark featuring their adopted animal plus regular updates throughout the year. The scheme is only open to WildCare Members.  http://www1.edexcel.org.uk/D201_SPB_0911_FI NAL/html/SPB201WildCare.html http://www1.edexcel.org.uk/D201_SPB_0911_FI NAL/html/SPB201WildCare.html  Many tigers are killed for profit; often by criminal gangs who operate across borders. Their skin, bones, teeth and other body parts are sold for pointless profit. How much would you give to help keep a tiger alive? We're asking for £3 a month.  As a regular donor we'll keep you updated by sending you our supporter magazine three times per year.  Join our kids club for 7-11 year olds from only £3 a month. Or £1.50 a month when adopting an animal or becoming a WWF member at the same time.  You get some great stuff when you join. For starters you'll receive your own awesome membership pack, which is chock-full of goodies.  Help protect our natural world for future generations. For example just £3 a month could help us map the location of palm oil plantations.  https://support.wwf.org.uk/?gclid=CJLHucvAl7 QCFcbLtAodUCYAaQ&pc=ALD004001 https://support.wwf.org.uk/?gclid=CJLHucvAl7 QCFcbLtAodUCYAaQ&pc=ALD004001

4. 3 New Animals Found in Database Evidence

5. Membership Fees Found in Membership Fees Evidence

6. Membership Card

10. Using this research  From researching the different membership cards, I found that simplicity really makes it look more professional.  The use of a graphic or image is limited and it is important to keep information limited, keep it clear and ‘clean’.  Also, the appropriate and most important information should only be used.

11. Leaflet

15. Using this research  From my research into the different leaflets, I was able to see what makes a good leaflet.  Firstly, the colour scheme heavily influences the sense and type of leaflet in the sense that bold and bright colours are associated with children, green with nature and darker colours with more sophisticated things.  I also found that images are very useful, they aid the information and make the information look more appealing.  Also titles are very important – they tell the reader what they are about to read at first glance and determines whether they will read the section or not.

16. Pack Folder

20. Using this research  From my research into the different pack folders, I was able to see what makes a good pack folder and what features are common in order to incorporate them into mine.  I found the use of a logo repeatedly was common, to reinforce and promote the visual image of the company as well as this idea of keeping it simple; no cluttered images or masses of information.  In addition, there is this strong use of a theme of different/complementary colours to reinforce the corporate identity and to add to the aesthetic looks of the pack.