1. The Farm Becca Atkins Zach DeLoache Anh Do Ryan Miller Lauren Waldrip

2. Overview  The Cobblestone Project  The Farm  Findings  Strengths and Weaknesses  Suggestions

3. The Cobblestone Project  Founded in April 2008  “A Community Without Need.”  Eight initiatives addressing a variety of issues in Northwest Arkansas

5. The Farm  Was founded to provide sustainable agriculture to help those in need around the Northwest Arkansas community  To accomplish this goal, they have 4 strategic pillars

6. Organizational Chart

7. Findings

8. Publics / Involved Constituents  Food banks  Less fortunate individuals  Employees  Subscribers  Customers  Elementary schools  Volunteers  Donors

9. Price  Subscriptions are $500/year  Payment also enables supply for hunger relief

10. Place  Bentonville farmers market  The farm  Select local food banks

11. Production  A set amount of 60 subscriptions are sold per year  Demand for subscriptions exceeds 60  3,000 volunteers have helped with production over the past two years

12. Promotion  Gift cards  Social media stories and updates  Word of Mouth

13. Strengths and Opportunities

14. Strengths  Have built a extensive nonprofit network of throughout the seven initiatives  Tackling a major issue through a unique technique  Actually producing the food to feed the hungry  Land, physical location, and a significant amount of it

15. Opportunities  Currently tackling many issues  Attempting to do everything within each issue  Limited by seasonal growing periods  Limited distribution

16. Suggestions

17. Cobblestone Project and The Farm  Board Structure and Involvement  Branding  Social Media

18. Cobblestone Project and The Farm  Cobblestone The Farm

19. Cobblestone Project and The Farm  Board Structure and Involvement  Currently have one board for all initiatives  Create a advisory/volunteer board for each  Start with the Farm  Involve and engage more people who are passionate about a specific issue

20. Cobblestone Project and The Farm  Branding  Each initiative has its own logo

22. Cobblestone Project and The Farm  Branding  Each imitative has its own logo  Use a circle or rounded rectangle (cobblestone) to unify logos  Use the same font for unification  Unify taglines  Be the Famer, Be the Photographer, Be the Home

23. Cobblestone Project and The Farm  Social Media  Currently:  Facebook: Cobblestone Project Farm  Twitter: @CSProjectFarm

24. Cobblestone Project and The Farm Social Media Comparison FacebookTwitter CurrentlyCobblestone Project Farm @CSProjectFarm ProposedThe Farm, Cobblestone Project Or The Farm, NWA @TheFarmCSP Or @TheFarmNWA  Potentially mirror this pattern in all Cobblestone initiatives

25. Cobblestone Project and The Farm  Social Media  Create signs/banners with information to be displayed at The Farm  Create brochures/cards to be passed out  Display social media information on all print material The Farm, Cobblestone Project @TheFarmCSP

26. Cobblestone Project and The Farm  Social Media  Expand by creating a Instagram account  Link Instagram, Twitter, and Facebook  Promote through contests  Followers enter by retweeting/posting/liking

27. Re-Evaluation of Goals  Streamline Goals and Programs  Expand Partnerships to Meet Goals  Purposeful Events

28. Re-Evaluation of Goals  Streamline Goals and Programs  Current Goals: Hunger Relief, Economic Development, Education, and Community  Focus on your strengths  Hunger Relief  Expand harvest amount  Community  Physical location provides for more interaction

29. Re-Evaluation of Goals  Expand Partnerships to Meet Goals  Partner with other organization to reach original goals without requiring organizational energy  Education  Apple Seeds, Inc.  Economic Growth  Farmbox Delivers

30. Re-Evaluation of Goals  Purposeful Events  Bring people to the Farm  Fulfills the Community goal  Increases awareness and potential for more donors, volunteers, and customers

31. Target Market  Donors  Volunteers  Customers

32. Target Market  Donors  Develop a specific list of needs  Then, let people know those needs  Display needs at the Farm to inform those on-site  Allow for specific sponsorships, and use signage  Partner with Campus Organizations and Corporations, and recognize Future home of a new High Tunnel $5,000

33. Target Market  Volunteers  Define volunteer groupings  Corporate, Campus, and Community  Collect volunteer information  Build relationships with volunteers for a long-term commitment

34. Target Market  Customers  Determine specific organizations that The Farm will donate to  Acknowledge on-site and online  Voucher Cards  1)Bring produce to the target schools  2)Discontinue this program and focus on large organizational donations  Develop a presence at the Fayetteville Farmer’s Market

35. Logistical Changes  Greenhouse/High Tunnel expansion  Crop variety  Land use  Foodcorps

36. Logistical Changes  Greenhouse/Tunnel expansion  Build more  Expands growing season  Crop variety  Focus on what subscribers want

37. Logistical Changes  Land use  Through focused goals, expansion should be possible  Foodcorps & Interns  Utilize the college community to increase staffing to tackle specific goals  Begin the process to acquire a Foodcorps worker

38. Questions?

39. Thank You!