1. Eco-innovation market replication Where are we?
EACI, European Commission
Frederik Neuwahl
Project Officer Eco-innovation

2. Who are we?

3. What do we do? CIP: Competitiveness and Innovation Programme
EIP: Entrepreneurship and Innovation Programme 3 3

4. What is eco-innovation?
Good for business, good for the environment
New services: greening businesses
New processes: cleaner production
New materials
New products
« All forms of innovation reducing environmental impacts and/or optimising the use of resources » 4 4

5. Eco-innovation in the EU – Opportunities* and challenges
Eco-Industries in EU
Turnover €319 billion (8% annual growth)
= 2.5% of GDP
= 3.4 M jobs
EU strong player
~ 30% of world turnover
Leading global position in recycling (50%), renewable energy (40%)
Greenhouse Gas emissions energy and non-energy related CO2 emissions on unsustainable path
Metals and Minerals consumption % growth in 10 years
Plastic materials ~ 50% still goes to landfill (12Mill. tonnes yearly)
Waste volumes municipal waste expected to grow by 25% from
* 2008 data

6. How does it work? Risk sharing for green ideas (50% per project)
Market orientation
Bridging the gap between RTD and commercialisation.
Direct funding (no intermediaries)
Good for business, good for the environment

7. How does it work? Life cycle thinking SME focus
Flexible - no partnerships required but EU added value important
Leverage-market replication crucial
Good for business, good for the environment

8. Buildings: Sustainable construction materials.
2010 Main priority areas
Materials recycling: Innovative recycling products, solutions and markets ...
Buildings: Sustainable construction materials.
Food and drink sector: Cleaner production processes aiming at higher resources efficiency, reduction of waste and increasing recycling and recovery ...
Greening business and smart purchasing: Integration of eco-innovation in supply chains and purchasing, greening of production ... 8 8

9. Materials recycling Areas of work:
Rationalising the use of resources by improving processes to prevent waste
Improving the sorting of waste in order to raise its quality to the same level as the quality of virgin raw materials
Imagining new applications for ultimate waste and by- or side-products

10. Food & Drink Sector
The number one manufacturing industry in the EU with more than 99% of SMEs
Contributes to some 23% of global resources, 18% of GHG emissions and 31% of acidifying emissions
Challenge to improve environmental performance of products and their uptake by consumers
Areas of work:
Industrial waste water treatment
New Fertilizers and other by-products such as polyphenols
Food packaging and labelling 10

11. Building Sector
Very high raw material and energy consumption. Heating and lightening account for around 42% of energy use and some 35% of GHG emissions
16t of materials are used annually per person per year in EU. 6t of waste are generated, of which 1/3 from construction and demolition activities
Areas of work:
Sustainable materials with higher resources efficiency in construction, use and end-of-life of buildings
Thermal insulation materials using recycled waste
Efficient use of water 11

12. Green Business Sector .
More open priority for transversal ideas from the market
Current areas of work:
New products (e.g. bio-plastics)
New production processes (e.g. ceramic or leather industry)
Greening services (e.g. in tourism, printing, production of electronic and electrical equipment) 12

13. Example on on-going projects: materials recycling
CAPS: Conversion of paper waste into oil spills absorbent material
An innovative way of reusing waste into a product
Setting up two new production plants (Slovenia and Finland)

14. Improving metal sorting – Quality recycling (SATURN)
Recovery of non-ferrous metals (NF)
Nickel is one of the elements recovered. Important for the rechargeable batteries.
A plant is built in Germany to implement a range of different sensor-based technologies
Further replications, UK

15. Example from the building sector
INSULA TFH: pre-insulated wall panels
Low cost process to produce timber frame panels with cellulose fiber insulation
Material used: recycled waste paper and wood from the region
Reduced transport, packaging and landfill
IRE, DE, BE 15

16. Example from the food & drink sector
Briter-Water project: Bamboo farming to clean grey water from juice and dairy production
Lower investment and operation costs, no sludge
Better water quality and carbon capture gains
France, UK, Portugal and Germany 16

17. Example from the green business sector.
ECOTPU: New bio-plastic for sports shoes coming from sugar beets
Production line will be set up and started
Involvement of footware and chemical industry from ES and IT 17

18. Example EuroC2C Carpetchains
Close loop manufacturing system
Collection and recycling of 4% of European carpet waste from offices and public buildings
Increase to 8% after the project
Resource efficiency benefits by reducing the use of virgin materials
Reduced energy consumption
NL, FR, DE, UK + BE, LU . 18

19. Increasing response to Eco-innovation Calls
Important attention from the market, mainly SMEs
More than 1000 web enquiries answered every year
2008
2009
2010
Proposal Received
134
202
287
Yearly increase
+ 50%
+ 42%
Projects funded 43 47
~50 19 19

20. Reaching the target group: more than 65% SMEs!
81% private sector
LARGE Enterprises
Universities/Public/Others
Our beneficiaries (Source: call 2010)

21. SME’s breakdown - Beneficiaries Eco-innovation
79% of SME‘s are small and micro companies 21 21

22. Last Call for Proposals 2010
SMEs: 66 % of all participants, ~590 SMEs
The 287 proposals have been submitted by ~900 participants
63 projects recommended for funding, around 45 to be funded
33 Countries in the recommended proposals:

23. Next Steps
Results of the 2010 Call have been published, project negotiations under way
Next Call 2011 to be launched on 28 April 2011 with a deadline of 8 September 2011.
Brussels Info Day on the 28 April
Organisation of national Info Days has started
Priorities have been fine-tuned based on the outcome of the current Call 23 23 23 23

24. Eco-I versus FP 7 Research
Basic research
Applied research
Prototyping/first practical use of technology
Technology demonstration
Knowledge gathering
Post research
Adaptation for market uptake
Industrialisation
First commercial deployment
Market demonstration 24

25. Eco-I versus IEE First application of solution and market uptake
Integrated approach covering various environmental aspects (resource efficiency including water, energy and raw materials…)
Life-cycle approach
Explicit SME and private sector focus
Market uptake important
Promotion & dissemination of well-proven intelligent energy solutions
Energy focus: energy efficiency & renewable energy sources, including transport
Stimulates action through better market conditions & admin. procedures, training, awareness raising, policy analysis etc
No investment project, no RTD
Impact and contribution to 2020 EU energy targets important 25

26. Eco-I versus LIFE + Mainly public sector
Priority on private sector, businesses
CIP umbrella
Market competitiveness and market uptake
Replication is crucial
Integrated environmental impacts (e.g. water only one ascpect)
Mainly public sector
Policy development and Implementation of legislation
Dissemination, awareness raising, capacity building
Land-use, urban planning and water management
Environmental solutions but market uptake is not vital 26

27. Eco-Innovation website as source of information
Newsflash subscription
Call for proposals
Guide for proposers
Frequently asked questions
Info days
Contact

28. Thank you very much for your attention
For more info: