1. bengin 1 © 2002 bengin.com Mapping values bengin expanding_value_paradigm_v1_e

2. bengin © 2002 bengin.com Mapping values Expanding value paradigm (in a hurry) Peter Bretscher 6. November 2002

3. bengin 3 © 2002 bengin.com Mapping values Applications Outlook Applications Outlook 3. Objects Measures Values Maps Objects Measures Values Maps 1. Relative and absolute Value maps 2. Agenda

4. bengin 4 © 2002 bengin.com Mapping values Metrics Objects – Measures – Values – Maps Measures Black Box Key Figures 1. Absolute [€, $, CHF] 2. Absolute [€, $, CHF] 3....... nrelative Object Nature:  tangible, intangible 1 D ….. n D 3 D Color Theory Coordinates: RGB 2 D Force & Direction Coordinates

5. bengin 5 © 2002 bengin.com Mapping values b) absolute Vector, Ortskurvea) relative Vector, Vector profile V1V1 V2V2 V3V3 V4V4 Relative and absolute Value maps V2V2 V1V1 V3V3 V4V4 c) Shareholders Valuationd) Value Quadrants REV (Real Enterprise Value) SPE (Shareholders Profit Expectation) mV [$] iV [i$] REV + SPE = TEV TEV = Total Enterprise Value = “Shareholder Value” mV [$] iV [i$] Value Track Q II Value Generation Q III Transfor- mation (I to M) Q IV Value Degenera- tion Q I Transfor- mation (M to I) + M + I - M - I R&D mV iV Structure cost price $ %

6. bengin 6 © 2002 bengin.com Mapping values Applications, Outlook Value Vector Explicit Values Implicit Values 96 97 98 99 Stock Exchange Value 199019911992199319941995199619971998 1999 96 97 98 99 Value points of 75 enterprises explicit Values implicit Values Where to be used For complex valuation and controlling purposes. Better valuations. Corporate governance, Project controlling, Benchmarks, M&A, Nonfinancial audit..... Outlook Focus more on techniques (as a product) than on technology. Standards for mapping tangible and intangible resources: a) structuring means b) quantifying means. The intellectual property.

7. bengin 7 © 2002 bengin.com Mapping values Thank you bengin.com