1. Strategies to convince people to care for quality in e-learning Dr. Lutz Goertz European Quality Observatory: Challenge and Perspectives in Greece and Europe University of Piraeus, 26th November 2004

2. Institute for Media- and Competence Research Importance of quality strategies Source: EQO-Survey, n=1743

3. Institute for Media- and Competence Research Quality in e-learning - involvement Source: EQO-Survey, n=1743

4. Institute for Media- and Competence Research Meanings of quality Source: EQO-Survey, n=1743

5. Institute for Media- and Competence Research Strategy: Pick people up right where they are! [5] Quality standards and approaches for other products and services implicit strategies in their own company

6. Institute for Media- and Competence Research Quality strategies - fit to own organisation?

7. Institute for Media- and Competence Research Strategy: Ask people right what they really want! [7] No common and acknowledged standards by now people have to be aware of their own wishes use surveys and guided interviews

8. Institute for Media- and Competence Research Strategy: Give people the quality measures they really want! [8] Validity by external experts simplicity - good handling concretion transparency good and visible marketing adequate costs flexibility

9. Institute for Media- and Competence Research MMB Institut für Medien- und Kompetenzforschung Thanks for your attention For further questions: MMB: www.mmb-institut.de