1. Business Web Design & Marketing Dignity for Children Students Lesson 2 Research

2. W1 HOMEWORK  Research on keywords on your niche  Download keywords  Create Website Title  Create Website Menu

3. What you will learn today:  Website Page Title  6 Essential Pages  How to write Contents  Where to get pictures

4. Website Page Title

5.  Keyword Search Engine  7 words maximum  60 characters maximum  keywords - first 3 words

6. Website Pictures

7.  Draw & Scan  Take photos  Free photos from Internet

8. Internet Pictures  Copyright issues  Trademark  Cartoons  Movie Characters

9. Internet Pictures  www.search.creativecommons.org www.search.creativecommons.org  www.clipart.com www.clipart.com  www.graphicstock.com www.graphicstock.com  www.freewebheaders.com www.freewebheaders.com  www.photodune.net www.photodune.net

10. Images  6 pages – 6 pictures  Slider Image – 1038 x 460 (3 pictures)  Blog Post - 230 x 230 (3 pictures)

11. Resize Images  www.ipiccy.com www.ipiccy.com  www.pixlr.com www.pixlr.com

12. Hands-On Where to obtain Images:  www.search.creativecommons.org www.search.creativecommons.org  www.freewebheaders.com www.freewebheaders.com How many Images:  6 pages – 6 pictures  Slider Image – 1038 x 460 (3 pictures)  Blog Post - 230 x 230 (3 pictures) Resize Images  www.ipiccy.com www.ipiccy.com

13. 6 Essential Pages

14. 1) About Us 2) Testimonial Page 3) Products/Services Page 4) Blog Page 5) Contact Us Page 6) Home Page

15. Website Contents

16. About Us Elements  Your background  Personalization  Differentiation  Social Proof

17. Effective Testimonial Page  Specific  Ideally with photo  Include title & designation of the user  Relate to the target market

18. Free Testimonials  Free sample  Free review  Barter exchange services  Test on your friends

19. Products/Services Page  Customer centric  Don’t Sell Product  Sell Experience  State how your product can help people  Use your ideal buyer’s lingo  Include social proof

20. W2 HOMEWORK  Work On About Us Page  Work On Testimonials  Work On Products & Services  Select Pictures for each page

21. Next week  Creating Website  WordPress dashboard  Weeding process  Create Contact Page  Plugins – add on tool for WordPress  How to track visitors