2. INNOVATION DEVELOPMENT DIGITAL TECHBOOKS MELISSA COLEMAN

4. THE NEED TO INTRODUCE DIGITAL TEXTBOOKS (TECHBOOKS)

5. RESEARCH

6. LEAD THINKERS FOR DISCOVERY TECHBOOK DEVELOPMENT Dr. Patricia HaganMr. William McDonald Mr. Dale FultonDr. Shanika HopeDr. Carmen Arroyo Jenny BradburyDavid MarslandKevin JenkinsDaniel Byerly Remarks by Chairman Genachowski and Digital Education Leaders on National Adoption of Digital Textbooks

7. PEARSON GLOBAL MY MATH LAB DATA

8. MCGRAW HILL

9. WILEY PLUS

10. TIMELINE OF E-BOOKS 1971 Project Gutenberg is the first established digital library http://www.gutenberg.org/wiki/Gutenberg:About 1990 The Internet makes digital media widely available 1995 Amazon.com is the first online bookstore 2001 digital books being sold in spanish 2003 ebooks sold globally 2005 Google gets into ebooks 2007 Kindle is introduced 2009 The Nook is introduced and libraries offer digital books for check out 2010 Amazon.com is selling digital books on a massive scale

11. TIMELINE OF DIGITAL TECHBOOKS 2007 Initiation of market penetration for digital textbooks that focus on interactive features. 2011 First introduction to my district of Discovery Science Techbook Data in regards to enhanced ebooks which shows 21% of the market already has some in production. This data persuaded us to adopt the techbook. http://www.teleread.com/paul-biba/ebook-publishing-stats-infographic-by-piotr- kowalczyk/ 2011 Many publishers are creating interactive textbooks (Techbooks) http://www.nature.com/nature_education/interactive_textbooks 2012 Implementation of Discovery Science Techbook The decision to adopt the techbook was completed in May of 2012 and implementation is occurring August of 2012. http://www.discoveryeducation.com/

12. TIMELINE CONTINUED. 2012 and beyond The confirmation stage has not yet been reached. Confirmation has been achieved in other organizations within the last school year and the techbook has been a success. http://www.youtube.com/watch?v=7J1Nsz1ys0k 2013 Mass media and interpersonal means of communication are being used to diffuse the innovation. Cosmopolite channels of communication have been the most effective for Discovery Education and the adoption of their program. http://2013.metcconference.org/index.php

13. PROJECTED GROWTH

14. PERCENTAGE OF ADOPTION OF TECHBOOKS

15. INNOVATORS Desoto Junior High Science Department: Christine Logan-Hollis, Peggy Boerner-Kirk, Melissa Coleman

16. EARLY ADOPTERS AND EARLY MAJORITY Mr. Patrick Meyers Technology Team Elementary Teacher

17. LATE MAJORITY, AND LAGGARD ADOPTERS

18. COMMERCIALIZATION

19. ATTRIBUTES FOR CRITICAL MASS DIFFUSION

20. HOW TO REACH CRITICAL MASS

21. THE CHAMPION – THE TEACHER

23. REFERENCES Descy, D. E. (2009). Netbooks: Small but Powerful Friends. Techtrends: Linking Research And Practice To Improve Learning, 53(2), 9-10. Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: Free Press. William, R. J., Loui Lord, N., Elizabeth, J. A., & George Van, H. (2011). Trading Textbooks for Technology: New Opportunities for Learning. Phi Delta Kappan, 92(7), 46-50 ST - Trading Textbooks for Technology: New. PDK International. Pearson Global. (2010). Raising the bar: The Power of Pearson’s MyLab and mastering programs-case study results. Retrieved from http://www.pearsonhighered.com/resources/Pearson_Global_Whitepaper.pdfhttp://www.pearsonhighered.com/resources/Pearson_Global_Whitepaper.pdf Pearson Global. (2010). University of Central Florida case study. Retrieved from http://www.mymathlab.com/case- study/1398/university-central-florida-1http://www.mymathlab.com/case- study/1398/university-central-florida-1 McGraw Hill (2010). Digital course solution improves student success and increases instructor efficacy. Retrieved from http://create.mcgraw-hill.com/wordpress-mu/connectblog/files/2012/07/Case_AP_Hinds_Feaster.pdf http://create.mcgraw-hill.com/wordpress-mu/connectblog/files/2012/07/Case_AP_Hinds_Feaster.pdf Broadview Analytics (2010). An evaluation of the effectiveness of WileyPLUS in higher education. Retrieved from https://media.wiley.com/assets/2262/54/WP_Impact_Report_final.pdf https://media.wiley.com/assets/2262/54/WP_Impact_Report_final.pdf Additional references provided on a separate document