1. Distributor Presentation Owner: DRRK Rev ** Gen4 Solution for Touch Panel Displays Delivering True Waterproofing Through Self + Mutual Capacitance Sensing

2. 2 Smartphone Demand is Growing Worldwide handset sales to end users totaled 1.75B units in 2012 Smartphones account for over 50% of all new U.S. mobile subscribers Smartphone sales grew by 38% worldwide in 2012 Smartphones unlock access to an ecosystem of Apps Over 675k Apps available with over 25B downloads in Google Play Over 800k Apps available with over 40B downloads in iOS App Store Mobile traffic represents 13% of all internet traffic….and growing “Gartner predicts that sales of worldwide smartphone sales to end users will be close to 1 billion units in 2013, and overall mobile phone sales to end users are estimated to reach 1.9B units.” – Research firm Gartner “Mobile devices are changing from being an adjunct for occasional remote usage to being the primary way that a broad swath of workers handle information. ” – Rhomobile TrueTouch-powered devices enable faster, more accurate mobile phone designs that perform under arduous conditions Smartphone Smartphone Growth

3. 3 Product Pitch Owner: DRRK Rev ** Terms You May Hear from Engineers Accuracy (mm) Distance along a straight line between the actual touch object position and the reported object position Linearity (mm) Deviation of the position data from the best-fit straight line Refresh Rate (Hz) Average time between two consecutive frames of touchscreen data available in a data buffer Jitter (mm) Maximum deviation of the reported position when a stationary touch object is on the touchscreen Response Time (ms) Time from a touch down event while the touchscreen controller is in active or lower power mode to the touchscreen controller generating an interrupt signal Signal to Noise Ratio (SNR) Measurement that compares the level of a desired signal to the level of background noise

4. 4 Product Pitch Owner: DRRK Rev ** TrueTouch Terms TrueTouch Host Emulator (TTHE) Design, configure, debug, and tune all-in-one development tool for simulating touchscreen applications Install software directly to your PC Integrate tuning/testing wirelessly using TTHE Mobile Tuner Include Android and Windows OS drivers Manufacturing Test Kit (MTK) Test prototype performance with mobile device before production Validate final panel design prior to mass production Charger Armor Configurable solution for touchscreen interference from cell phone chargers Charger noise is caused by poor charger electronics design Signal interference can register false touches, reduce input accuracy and cause touchscreens to stop functioning completely TrueTouch Charger Armor

5. 5 Product Pitch Owner: DRRK Rev ** Design Problems Engineers Face 1. Accurate touch detection on panel when liquid is present; IP-67 Compliant False touches on capacitive touchscreen surfaces when liquid is present Inaccurate registration of touch location on wet panel surfaces Touchscreen must be reset before recalibration (baseline error) 2. Charger noise significantly degrades accuracy and linearity Noise injected from mobile phone chargers can render it unusable Charger noise creates false touches, positional jitter and discontinuous touches Low cost aftermarket chargers have poor noise shielding and are dominating worldwide charger market 3. Touch data processing needs to be done on the host core for optimum performance Low performance CPU, less Flash and RAM limits data processing Host processor requires sufficient power to support touch registration and advanced features simultaneously Resulting in slower response time and limits opportunity for feature enhancement TrueTouch solves these problems Waterproofing technology delivers water-rejection, wet-finger tracking, and baseline recalibration; IP-67 Compliant Charger Armor increases noise immunity up to 10vpp A 32-bit ARM M0 CPU with 64k Flash and 8k RAM delivers the highest performance Only Gen4 delivers best-in-class noise immunity and our patent-pending waterproofing capability

6. 6 Product Pitch Owner: DRRK Rev ** Gen4 Complete Design Solution Evaluate Gen4 features and performance using the TrueTouch Evaluation Kit.. Smartphone by Pantech To create a mobile phone with unmatched performance in the presence of noise. Then configure, debug, and tune your design with TTHE software… TrueTouch Host Emulator Touch Display Tab Interface Board And validate prototype testing, early touch panel development along with the final test solution… To get started, your customers should: Contact truetouch@cypress.com or visit us at touch.cypress.comtruetouch@cypress.com gggg TrueTouch TMA400 Evaluation Kit Touch Panel Bridge

7. 7 Product Pitch Owner: DRRK Rev ** Gen4 Solution vs. The Competition Feature Gen4Atmel 224SSynaptics T1320Melfas MMS-136 WaterproofingYes, IP-67MH3 Only Sensing methodSelf + Mutual capacitance Mutual Capacitance High voltage Tx (SNR)10V3V Charger noise immunity10 VppN/A 20 Vpp Display noise immunityYesNo Reversible MUXYesNo RX channels9142014 CPU CoreARM M0AVR3216-bit RISCARM M0 Flash/RAM64k/8k32k/4k32k/3.5k32k/8k SNRHighestLowMed Key featuresWaterproofSylus 3mmStylus 3mm

8. 8 Product Pitch Owner: DRRK Rev ** Design Challenges Noise suppression with thin stack-ups Robust performance in the presence of water TMA46x Solution On-chip 10 V TX boost for higher SNR which enables thinner display stack ups Uses self + mutual capacitance sensing for true waterproofing Kit: CY3290-TMA400EVKCY3290-TMA400EVK Training: TrueTouch Sales Webcast WW1312TrueTouch Sales Webcast WW1312 Product updates: Gen4 Quick LinksGen4 Quick Links TMA46x Value Suggested Collateral TMA46x Win over Synaptics S320x Example – Mobile Handset Synaptics S320x Competition Block Diagram Smart Phone TMA46x provides superior noise immunity enabling the flexibility for thinner display stack ups Gen4 Touchscreen Solution Communication I2C/SPI ARM M0 Cortex 48- Mhz CPU Flash SRAM 10 V TX Pump Programmable TX/RX Multiplexer ADC Digital Sequencer RX Ch. 0 RX Ch. 1 RX Ch. 2 RX Ch. 3 RX Ch. 4 RX Ch. 5 RX Ch. 6 RX Ch. 7 RX Ch. 8 ADC MUX Communication Up to 45 TX/RX Pins (package dependant)