1. The Roaring 20s: A Growing Economy Ch 8.2

2. Monday, March 26, 2012 Daily Goal: Understand what factors fueled the growing economy in the 1920s.

3. Custom Made v Mass Produced Comparison Questions Custom MadeMass Produced Which is cheaper? Which is more reliable? Which can be made faster? Which is made by an expert? Which can be made by unskilled workers?

4. Why cars sucked before Ford… Too expensive for the average American Hand-built by skilled metal workers-increased prices They took a long time to make each-increased prices Each part was made from scratch-increased prices, made them unreliable and almost difficult to repair.

6. 6 ASSEMBLY LINE PRODUCTION

7. New Industries and Prosperity Americans enjoyed higher wages and more leisure time than ever before. New technologies, such as automobiles, airplanes, and radios, led to new industries, while new methods of production increased output and lowered the prices of consumer goods. 7 $265 =$2742 IN 2002 DOLLARS $685.00 =$7089.00 IN 2002 DOLLARS $775.00 =$7863.00 ON 2002 DOLLARS

8. A New Way of Making Everything Mass Production was improved by the Assembly Line introduced by Ford, which divided production into simple jobs for unskilled workers. Reduced: costs/prices, production time.

9. Prices tumbled! 1908 Ford Model T (pre-assembly line) $850 1914 Ford Model T (assembly line) $490 1924 Ford Model T (improved assembly line) $295 Cheaper cars=More buyers! More sales!

10. Radio Popular ▫Recorded music ▫Sporting events (baseball) ▫Elections + news 1 st commercial broadcast KDKA (Pitt) – Harding/ Cox election results Growth in mass media = growth of national culture

11. Discussion Questions What messages do Advertisers use to sell you a product?

13. Which sounds like a better deal? Your shopping for a nice new flat screen TV and decide on 60 inch that costs $1200. The store is currently offering a monthly installment plan, which reduces the cost to just $50 a month. Which would you rather pay? $50/month? $1200 cash?

14. Easy Credit fuels the Car Industry Your car has just broken down. You go to the dealer and they tell you replacing the transmission is $2000, far more than you have. A salesmen then tells you that you can have a brand new car for a low monthly payment. You use your repair money for a down payment and buy a new Honda Civic for $250/month.

15. Discussion Questions Is debt bad? A Car loan is debt. A Home Mortgage is debt. Does credit (loans) encourage people to spend more? Does credit (loans) encourage people to overspend?

16. Mass Consumption advertising and easy credit encouraged consumer spending and fueled a booming economy.

17. Growing Wages Ford paid his workers an unheard of $5/day Used high wages to discourage workers organizing into unions.

19. Farmers Struggle Farmers had borrowed to increase production during WWI and when the War ended they had no way to pay back loans they had taken out A “silent depression” began in agriculture.