1. 2008 Sales Proposal CJSC Sony Electronics

2. 52” Line up 2008 2H 2008 1H 200Hz WCG-CCFL RGB-LED L/D DRC-MFv3 100Hz PRO 100Hz WCG-CCFL 52 46 40 52 46 40 55 46 40 55X4500 Z4500 W4500 52 W4000 CCFL FHD WCG-CCFL V4000 46 4032 52 46 4032 3726 Nov Oct Dec Sep SKD X3500 W3000 CBU

3. 46” Line up 2008 2H 2008 1H 200Hz WCG-CCFL RGB-LED L/D DRC-MFv3 100Hz PRO 100Hz WCG-CCFL 52 46 40 52 46 40 55 46 40 X4500 Z4500 W4500 52 W4000 CCFL FHD WCG-CCFL V4000 46 4032 52 46 4032 3726 Oct Nov Sep SKD X3500 X3000 W3000 CBU

4. 40” Line up 2008 2H 2008 1H 200Hz WCG-CCFL RGB-LED L/D DRC-MFv3 100Hz PRO 100Hz WCG-CCFL 52 46 40 52 46 40 55 46 40 X4500 Z4500 W4500 52 W4000 CCFL FHD WCG-CCFL V4000 U4000 L4000 46 4032 52 46 4032 3726 4032 26 4032 2619 Oct Nov Oct Sep SKD CBU SKD X3500 X3000 W3000 S3000 P3000 CBU

5. 32” Line up 2008 2H 2008 1H CCFL V4500 V4000 U4000 L4000 32 3726 52 46 4032 3726 4032 26 4032 2619 Sep Oct Sep CBU SKD CBU S3000 P3000 52 W4000 FHD WCG-CCFL 46 4032 SKD U3000

6. 26” Line up 2008 2H 2008 1H CCFL V4500 V4000 U4000 L4000 32 3726 52 46 4032 3726 4032 26 4032 2619 Oct Sep CBU SKD CBU S3000 P3000 U3000

7. Product Strategy Premium Function Design Premium X4 W45 V4 U4 +40 = ALL Full HD “Midnight Blue” “Piano Black” “Draw the Line” Design Z4 L4 W4 Key Point; Strengthen Full HD Line Up

8. 2008 Autumn - Winter New Technology

9. “Core Line-up”with cutting edge technology World’s First World’s No.1 Introduce World’s First/No1 technology 2008 Autumn-Winter BRAVIA is World’s No.1 Movie Quality

10. =World’s First x4 Frame Rate 0/200 sec2/200 sec4/200 sec Newly Created 1/200 sec3/200 sec Motionflow 200Hz Original Contents 0/100 sec1/100 sec2/100 sec

11. IBR Motionflow Sony Competitors HFR e.g. Samsung IBR Backlight Blinking Advantage Point * IBR : Image Blur Reduction IBR + 100Hz For X4 series For Z4 series For W45 series Motionflow Variation

12. Motionflow with IB Reduction IB Reduction (Imaging Blur Reduction) algorithm reduces the blur that is generated when the original image is captured with a camera. Unlike other companies (Samsung, Sharp) high frame rate function, new frames based on blur-reduced images, is further improving the clarity of moving images. Sony’s Unique “IB Reduction”

13. = Clearer Motionflow!! Motionflow PRO : Motionflow + Backlight Blinking Backlight Blinking technology eliminate both flicker and image lag. Advantage to Competitor’s 100Hz “IBR” +“Backlight Blinking” Motionflow 100Hz PRO

14. = RGB LED + Local Dimming RGB LED Local Dimming Colour space (EBU, xv value) 115% 148% Dynamic Contrast 1,000,000 : 1 1,100,000 : 1 RGB Technology World’s First Competitors

15. 2008 Autumn - Winter New Series

16. X4 series Product Concept Designed as BRAVIA’s global flagship model. The transparent lines are arranged on the left and right sides, creating a perfect floating appearance. Creating perfect picture quality for professional customer. “Motionflow Pro” with IB reduction Full HD model. Sales Points 1. RGB Dynamic LED * For 55”/46” 2. Motionflow PRO 100Hz * For 55”/46” 3. BRAVIA ENGINE 2 PRO 5552464037322619

17. X4 series Sterling Silver Obsidian Black Ruby Red KDL-55X4500 5552464037322619 Ship; Nov. KDL-46X4500Ship; Oct. KDL-40X4500Ship; Oct.

18. Z4 series Product Concept Z4500 is designed with “Sleek shape” that incorporates both screen and speaker, and it has achieved a highly sophisticated floating design. Enhance the beautiful movie picture. New motion blur reduction, Motionflow 200Hz model with Full HD. Sales Points: 1. Ｍｏｔｉｏｎ flow 200Hz 2. BRAVIA Engine 2 3. WCG CCFL 5552464037322619

19. Z4 series Sterling Silver Obsidian Black Ruby Red 5552464037322619 KDL-52Z4500Ship; Dec. KDL-46Z4500Ship; Nov. KDL-40Z4500Ship; Nov. Sterling Silver

20. W45 series Product Concept Sleek shape design that incorporates both screen and speaker. The ripple design creates an aura of softness. Enhance the beautiful movie picture to the public. Entry motion blur reduction model with Full HD. Sales Points: 1. Ｍｏｔｉｏｎ flow 100Hz 2. BRAVIA Engine 2 3. WCG-CCFL 5552464037322619

21. W45 series 5552464037322619 KDL-52W4500Ship; Oct. KDL-46W4500Ship; Oct. KDL-40W4500Ship; Oct.

22. V4 series Product Concept V4000 series is designed to incorporate the Draw the Line concept. V4000 series creates a gentle atmosphere with a soft mood light at the top of the rounded frame. 5552464037322619

23. V4 series 5552464037322619 KDL-52V4000Ship; Sep. KDL-46V4000Ship; Sep. KDL-40V4000Ship; Sep. KDL-37V4000Ship; Sep. KDL-32V4000Ship; Sep. KDL-26V4000Ship; Sep.

24. U4 series Product Concept U4000 series’ design theme is a loop. A rounded oval frame surrounds the entire screen and speaker housing, creating an aura of calm and casualness. 5552464037322619

25. U4 series 5552464037322619 KDL-40U4000Ship; Sep. KDL-37U4000Ship; Oct. KDL-32U4000Ship; Oct. KDL-26U4000Ship; Oct.

26. L4 series Product Concept The L4000 series features a ripple-shaped speaker located below the screen. The series also incorporates the Draw the Line concept for an improved floating design. 5552464037322619

27. L4 series 5552464037322619 KDL-40L4000Ship; Oct. KDL-32L4000Ship; Sep. KDL-26L4000Ship; Oct. KDL-19L4000Ship; Oct.

28. World’s Slimmest ZX1

29. BRAVIA creates New Trend in Market OLED XEL-1

30. Thank you