1. Delivering Microbiology and Life Science Lectures with Podcasting and New Media
Presented by
Rita Alisauskas, Ph.D.
Professor
Count College of Morris
214 CenterGrove Rd
Randolph, NJ
and
Chris Condayan
Manager, Public Outreach
American Society for Microbiology
1752 N Street, N.W.
Washington, D.C

2. The Goals Understand podcast basics and ASM’s use of podcasting
Know the podcasting statistics in general and its impact on education
Learn how to record a lecture
Learn how to distribute podcast lectures
And, understand the value of podcasting for students and educators alike

3. What is Podcasting? Portable audio/video on demand
Content as it is published
Syndicated programming
Podcasting is the ability to provide audio and video files that can be listened to or watched by an audience when they want, where they want and how they want.
Podcasting allows the audience to subscribe to content as it is published, instead of having to seek it out or return to the source website for the next program.
Podcasting is distinct from other types of internet audio and video content delivery because it uses the RSS (Really Simple Syndication) protocol, a technology that allows publishers to syndicate their content on other websites and through software applications.

4. Q: Do I Need an iPod? A: No Once an audio or video file is downloaded,
the user can:
Play the file on the computer
Burn a CD or DVD
Transfer the file to any portable media player
such as an iPod, iRiver, etc.

5. ASM’s Podcasts
MicrobeWorld Radio is a daily 90 second news capsule designed to
increase public understanding and appreciation of the vital role microbes
play on our planet and to promote the science of microbiology.
MicrobeWorld Radio is heard on 94 radio stations nationwide and on the
Armed Forces Network.
MicrobeWorld Radio – Meteor Bombardment (3/10/2006)
Intimate Strangers: Unseen Life on Earth is a weekly video podcast
excerpted from a 1999 PBS television series ASM co-produced. The
video documentary explores the microbial world and how life has evolved
over Earth’s 3.8 billion-year history.
Intimate Strangers: Unseen Life on Earth
(Teaser)

6. The Numbers Intimate Strangers: MicrobeWorld Radio
Unseen Life on Earth
(Since Jan. 2006)
731,000 downloads
Over 500 subscribers
Over 9,000 weekly downloads
MicrobeWorld Radio
(Since August. 2005)
2 million downloads
Over 1,800 subscribers
4000 to 8000 daily downloads

7. MicrobeWorld Podcast Statistics

8. Intimate Strangers: Unseen Life on Earth January 1, 2006 to May 4, 2007

9. Where MicrobeWorld Radio’s Podcast Is Being Heard
Podcasts are not just in the U.S. Our content is being accessed around the globe.
United States
71%
Unknown 3%
Canada
4.8%
Germany
1.7%
Japan
3.8%
Netherlands
0.5%
United Kingdom
3.4%
Taiwan
Australia
Other Countries
8.3%

10. MicrobeWorld in the Classroom
Amarillo College, TX Amboy School District, IL Campbell University, NC Chattahoochee Technical College, GA Hawaii Pacific University Higher Education-PRISM Initiative, Board of
Regents of the University System of Georgia Niagara University, NY Northern Arizona University University of Auckland, New Zealand University of Salzburg, Austria University of Texas Health Science Center at Houston Vanderbilt University, TN
Tell Apple Story from Podcast Expo

11. Feedback
“Everything you wanted to know about microbiology prior to your even knowing you wanted to know it.”
– Fanast’o’gyra, iTunes Music Store
“The American Society of Microbiology is doing video podcasts! If that isn't cool, I don't know what is. I'm really glad to see the microbiologists taking the lead in reaching out the public with cool new technology.”
– Sandra Porter, “Discovering Biology in a Digital World,” Weblog.
“This is a great show. In one and a half minutes I learned more about science than all the biology classes I was forced into taking during high school.”
– Anonymous, ODEO.com
Here is some feedback we have received so far -
“I wanted to show my support for the programs you have developed for both the audio and video podcasts of MicrobeWorld and Intimate Strangers respectively.  As a college instructor teaching microbiology I found the audio podcasts interesting and informative but I am even more excited about the Intimate Strangers series you recently made available. I am encouraging my students to make use of these learning tools you are providing.  Keep up the great work! It is wonderful.”
- Dr. Dexter Beck, Chattahoochee Technical
College, Marietta, GA

12. The
Stats
Now that we have heard from Jennifer from InsideUtah.com on the application of podcasting to government affairs, Bryan on how NASA is using Podcasting to reach the public and Ted on the technical aspects of podcasting. Lets look at the growing popularity of this new media, who it is reaching and the impact podcasting is having on traditional media.

13. Podcast Popularity
Google search results increase from 24 to over 112 million. (Google, 5/2007)
Over 100 million iPods sold. (Apple, 3/2007)
12% of Americans download podcasts. (Pew, 11/2006)
More than 70 percent of 2007-model cars in the US will offer a way to link up the iPod with car stereos. (Apple, 8/2006)
9.2 million downloaded an audio podcast and 5.6 million downloaded a video podcast in a 4 week period. (Nielsen, 7/2006)
43 million podcast users predicted by (Bridge Ratings, 6/2006)
In September 2004, a Google search for “podcasts” brought up 24 results. Today, a Google search returns over 340 million results.
By January 2006, Apple sold 42 million iPods - 76% of them in For the last two quarters in 2006, Apple has sold more than 12 million.
According to an April 2006 study by Arbitron, an international media and marketing research firm 11% of Americans (27 million) have listened to an audio podcast.
A July 2006 report from Nielsen/Net Ratings states that in a four-week period in October million U.S. Web users downloaded an audio podcast and 5.6 million downloaded a video podcast.
Bridge Ratings, a market research firm projects that there will be 63 million podcast users by 2010.

14. Who Listens to Podcasts?
15% of men and 8% of women (Pew, 11/2006)
18-24 year olds (Nielsen, 7/2006)
The average science podcast listener is 42.5 (The Scientist, 6/2006)
One out of five are 12-17, more than half under 35 (Arbitron, 4/2006)
Higher income (Arbitron, 4/2006)
Males 18 to 34 (Jupiter Research, 8/2005)
A survey of over 8,000 American consumers released in August 2005 by mobile phone polling company CLX revealed that podcasting is most popular with those over 45, with 21 percent of those questioned listening to podcasts. This compares to just 13 percent of 15 to 24-year olds.
According to an August 2005 survey of 4,000 internet users by JupiterResearch, a technology market research firm, of the 7 percent who listened to podcasts the average consumer was male, earns more than $75,000 annually and is 18 to 34.
An April 2006 survey of 1,926 Americans by Arbitron found one out of five Americans who have ever listened to an audio podcast are years old, and more than half (53%) are under the age of 35.
Arbitron’s survey also points out that podcasting attracts a higher concentration of upper-income households, with 22% earning more than $100K per year.
Survey results on the popularity of science podcasts published in June 2006 by The Scientist magazine reported that the average podcast listener is 42.5 years of age.
In July 2006, A report from Nielsen / NetRatings found Web users between years old are twice as likely as the average web surfer to download podcasts.
Everyone

15. Podcasting in Education
76% of university students own an iPod or mp3 player. (10/06, Univ. of Washington)
33% of students have listened to a podcast prior to a course offering one. (10/06, Univ. of Washington)
84% of students report listening to at least one lecture podcast during a course that offers them. (10/06, Univ. of Washington)
20% of students who download podcast lectures report listening to 76% of the material. (10/06, Univ. of Washington)
79% of students indicate that podcast availability had no impact on their attendance. (10/06, Univ. of Washington)
16% of students cite this technology made them less likely to attend class. (10/06, Univ. of Washington)

16. Set Up to Record Podcast of Rita’s Presentation

17. Podcasting Microbiology Lectures

18. Podcasting Microbiology Lectures

19. Podcasting Microbiology Lectures

20. Podcasting Microbiology Lectures
Immunology Students 14%
Nursing Students %

21. Podcasting Microbiology Lectures

22. Podcasting Microbiology Lectures

23. Podcasting Microbiology Lectures

24. Podcasting Microbiology Lectures

25. Podcasting Immunology Lectures

26. Podcasting Immunology Lectures

27. Podcasting Nursing Lectures

28. Podcasting Nursing Lectures

29. Podcasting Nursing Lectures

30. Feedback from Students
“I work most days or evenings and living 75min from my job the iPod helps me go over lectures and I feel like I am studying even if I don’t have time to open a book that day! .” nursing student
“Enhanced podcasts would be greatest thing since sliced bread .” nursing student
“The pod cast is excellent. I am not able to get the archived lectures on my computer, but I am able to use the pod casts and I love it. Thank you to all of those that are involved with the Pod Cast. Thank you very much .” nursing student
“I desperately need the podcast so I can listen while at my daughters' endless gymnastics meets, flute lessons, etc.!! Thanks so much.” micro student
“There is nothing like listening to you speak while I am in my underware. Nothing beats the comfort of my own home.” micro student

31. Comments from individuals who found lectures on iTunes
“I am a microbiology student...  We have a good instructor however there is nothing like hearing a different lecture to supplement the information.  Really wanted to let you know that I have been learning a lot from your lectures via Podcasts...  You are being appreciated from San Diego!”
“Thank you for making your podcast lectures in microbiology public. They have helped me update my 50 year old studies.____, D.M.D.University of Pittsburgh, Dentistry, 1959”
“I have been listening to some microbiology lectures I found on Itunes and really wanting to identify the professor so I could thank her.  These  are the only audio files of microbiology lectures I have found on the internet so I am grateful to have found them.  I listen to them all day at work on my Ipod. “ microbiology student in Alabama
Free education: comment from student who found lectures on itunes
“am a microbiology student in San Diego at Miramar College.  We have a good instructor however there is nothing like hearing a different lecture to supplement the information.   
Really wanted to let you know that I have been learning a lot from your lectures via Podcasts and I think you're a fantastic, well organized and easy to listen to instructor.  You are being appreciated from San Diego!”
“Thank you for making your podcast lectures in microbiology public.
They have helped me update my 50 year old studies.
 Dr____, D.M.D.
University of Pittsburgh, Dentistry, 1959”
“I have been listening to some microbiology lectures I found on Itunes and really wanting to identify the professor so I could thank her.  These  are the only audio files of microbiology lectures I have found on the internet so I am grateful to have found them.  I listen to them all day at work on my Ipod. “ microbiology student in Alabama 31

32. Editing Rita’s Presentation with Audacity
Here we will switch out to the Audacity program.

33. Creating and Publishing an RSS Feed of Rita’s Presentation with Feedforall
FeedForAll Coupon Code: ccom is a $5.00 discount off FeedForAll software. The regular price is $39.95 per copy or per computer.

34. Listening with iTunes Download iTunes from Apple.com (it’s free)
Under “Advanced” in the tool bar menu click on “Subscribe to Podcast…” and enter the podcast url feed address.
Click “OK”
The latest episode will download
Listen and enjoy!

35. Microbiology on iTunes

36. Podcast Equipment Computer, Mac or PC ($1,200 - 2,000)
Mixer (Optional, $100 – 1,600)
Microphones ($50 – the sky’s the limit)
Portable Recorder (optional, $ )

37. Podcast Software Audio Editor (free to $1,000)
Skype or VOIP (free to $25/month)
RSS Feed Publisher/ Creator (free to $30)
Misc., i.e., Pamela, Audio Hijack, Levelator, etc. (free to $30)

38. Hosting/Bandwidth Host the Podcast Yourself
Outside Hosting Provider (free to $300/month)
limited vs. unlimited bandwidth
Podcast Hosting Solution (free to $30/month)
Libsyn
Blip.tv
Ourmedia.org

39. Benefits for the Students
Lectures are on-demand
Learn anytime and anywhere
Reinforces Class Information
Slow down lecture delivery for some students
Speed up lecture delivery for second time around listeners
The “Cool” Factor
Repurpose Content – APS’ 15 Journals
Public Awareness – Promotes APS and the Science of physiology to the general public
Member relations
Many positive comments from students who speaks English as their second language. They can slow down lecture

40. Benefits for the Professor
Provides students with answers on-demand
Long-distance Teaching
Achievable Lecture Content
The “Cool” Factor
Podcasts and videos from MicrobeWorld can be incorporated into the course
Students already embrace the technology

41. Extra Credit Enhanced Podcasts
Camtasia Studio with direct upload to Screen Cast server (free 60 day trial to $12/month on up)
Video Podcasts
Apreso and Tegrity ($10,000 solution)

42. Online Resources ID3 Tags RSS Tags iTunes Tags Feed Managers
RSS Tags
iTunes Tags
Feed Managers
ID3 Tag Editors

43. Online Resources (Cont.)
Podcast Directories & Search Engines
File Formats

44. Online Resources (Cont.)
Flash Players
Mobilize It
Podcast Communities

45. Online Resources (Cont.)
Social Networking Websites
Podcast Feed Management, Measurement,
Hosting and Other Services