1. Embedded Internet Market Guanchao Xie Product Marketing Engineer,EPD July 2001

2. Agenda Market Overview Technology Implementations AMD Solution

3. Market Overview

4. Embedded Internet Embedded Internet solutions connect a machine or device to the Internet.

5. Embedded Internet Trends Most devices associated with information, control, or measurement will benefit from being Internet/Ethernet connected.  Remote Data Acquisition (e.g. a soda machine sends email when it needs to be filled)  Remote Control (e.g. turn on the air conditioner via the web) Explosive market growth where the value of the connection outweighs the cost.

6. Vision Billions of intelligent interconnected smart devices (embedded systems)  Operating on open or closed networks, without human intervention

7. Example Applications Consumer Heating, Ventilation, and Air- Conditioning (HVAC) Utility Meters Smart Appliances  Entertainment  White Goods Security Systems Temperature Monitoring Sprinklers Chemical Monitors in Pools/Saunas Commercial Vending Machines Medical Device Networking Warehouse Inventory Tracking Manufacturing Equipment Robotic Controls Satellite Receivers Data Loggers Point-Of-Sales Terminals

8. Barriers to Entry Complexity  Most embedded design engineers are not networking specialists Disparate Networking Standards  Many solutions available to designers.

9. Technology Implementations

10. Commercial Network Topology for Broadband Smart Commercial Gateway Commercial LAN  Ethernet  802.11  … Smart Commercial Network:  Ethernet  Wireless  Powerline  CAN  Twisted Pair  … Node Node – Any device connected to the network represents a node. Each node will have networking and processing capabilities. One embedded CPU per unit. Gateway – A central access and control point for smart devices within the LAN. It can provision services, act as a local server, and/or translate between different communication protocols. One embedded CPU per unit. ElanSC520 / Am186 Am186 PCs Servers Routers Printers …  Machines  Equipment  Devices  …

11. Consumer Network Topology for Broadband Cable / xDSL Residential Gateway Smart Home Network Gateway Broadband Modem Home Network:  Ethernet  HomePNA  802.11  HomeRF  HomePlug  … Smart Home Network:  Power line  Wireless  Phone line  … Ethernet Node Leverage the existing broadband internet connection Smart Home Gateway connects Smart Home Network to Home Network –Home Network is higher bandwidth –Smart Home Network should require no new wiring Am186 SC520/Am186 To Internet  HVAC  Utility Meters  Appliances  Security  … PCs STB Printer …

12. Consumer Network Topology for Narrowband Phone / ISDN Smart Home Network Gateway Modem RS-232 Node Smart Home Network:  Power line  Wireless  Phone line  … Usually no residential gateway without broadband internet connection Smart Home Gateway connect Smart Home Network to the Internet –Periodical connection to the Internet –Run as dial-up server, allow dial-in access to Smart Home Network for remote access Am186 To Internet  HVAC  Utility Meters  Appliances  Security  …

13. Interoperability Layers Corresponding to OSI Model The lower layer is implemented mostly in hardware. The upper and middle layers are typically in software only. Smart Home Network Technology

14. Multi Tenant Unit (MTU) MTU Marketing Overview  a building or group of buildings that accommodate more than one tenant  four categories: MCU(Multi-Company unit), MHU(Multi-hospitality unit), MDU(Multi-dwelling unit), MPU(Multi-Public unit)  variety of technologies using different physical media,DSL,Ethernet,HPNA,...

15. DSL vs. Switched Ethernet Ethernet-DSL Comparison

16. MTU Internet Access Diagram

17. Upper  UPnP and SCP  Jini  LonWorks  CEBus / Home Plug and Play  Salutation  EMIT Middle  TCP/IP Lower  Ethernet – For commercial market and new homes built with structured wiring  Powerline – LonWorks, X10, CEBus, SCP, HomePlug  Wireless – 802.11, Bluetooth, HomeRF  Twisted Pair – HomePNA, LonWorks, CEBus Layer Options Observation:  Using TCP/IP in the middle layer is a rising trend in the industry  Power line shows strong potential for the consumer market in the present time and near future

18. Smart Home Network Technology – Lower Layer Power line  X-10 (about 60 bps)  Implements all three layers  LonWorks (about 5.4 Kbps)  Implements all three layers  CEBus (Consumer Electronic Bus, about 5 Kbps)  Converting to SCP  SCP (Simple Control Protocol)  Under development, a subnet of UPnP  Intended to extend the reach of UPnP into smaller devices  HomePlug  Standard for high-speed home network

19. Smart Home Network Technology – Lower Layer Wireless  Most wireless standards are for high-speed home networking applications, but may not be economical for smart home networking  802.11 (2-11 Mbps)  HomeRF (1.6Mbps)  Bluetooth (720Kbps)  CEBus  SCP is expected to replace CEBus, but initial SCP chips are in development for power line, not wireless

20. Smart Home Network Technology – Lower Layer Phone Line / Twisted Pair (TP)  CEBus and LonWorks technology has transceiver for twisted pair  HomePNA is a standard for high-speed home networking  Still too expensive for use in most smart home networking devices

21. Smart Home Network Technology – Lower Layer Coaxial Cable, Fiber  Professional installation of coaxial cables and fiber optic lines required Ethernet  A more feasible alternative for new homes built with structured wiring  Certain commercial applications benefit from the throughput and maturity of Ethernet

22. Smart Home Network Technology – Lower Layer Conclusion  Ethernet is a feasible alternative for new homes built with structured wiring and commercial applications  For the present time and near future, manufacturers are relying on power line communication technologies

23. Smart Home Network Technology – Middle Layer TCP/IP  Using TCP/IP in the middle layer is a rising trend in the industry  A number of companies are developing protocols that run over TCP/IP  UPnP and LonWorks use TCP/IP as the middle layer, as well as additional protocols

24. Smart Home Network Technology – Upper Layer LonWorks, SCP and X-10  Encompasses all elements of the three layers UPnP (Universal Plug and Play)  Encompasses all but the lower layer Jini  Encompasses the middle and part of the upper layer CEBus (with Home Plug and Play)  Encompasses all but a portion of the upper layer Salutation  Runs at the upper layer EMIT  Part of the upper layer

25. Embedded Internet Hardware and Software Platform Identified Needs Ease-of-use Low Cost Reliable TCP/IP Capable Ethernet Enabled Compatible Heat Sink Free

26. AMD Solution

27. AMD Strategy Am186/188xx  Target Market  Commercial and Consumer Gateway  Commercial Node and High-End Consumer Node ElanSC520  Target Market  Commercial Gateway  High-end Consumer Residential Gateway with Integrated Smart Home Network Gateway

28. Am186ED/EM/ER/ES Block Diagram High Performance 16-bit Core High Performance 16-bit Core Interrupt Control Unit Interrupt Control Unit General Purpose DMA (2) General Purpose DMA (2) Timers Watch Dog Timer Watch Dog Timer Chip Selects Chip Selects UART GPIO (32) GPIO (32) BIU Synch. Serial Interface BIUUART Pulse Width Demodulator BIU with DRAM UART Pulse Width Demodulator BIU Synch. Serial Interface 32 KB RAM ED EM ER ES

29. High Performance of Am186 “32-bit performance at a 16-bit price.” LAPD based on AMD LAPD benchmark program 25MHz 33MHz50MHz

30. E86 Hardware Advantage Ethernet Connectivity: Net186 Demonstration Board Am186ES 256Kx16 SRAM 2 Serial Ports PCnet-ISA II 10BaseT Ethernet Controller 256Kx16 Flash Serial EEPROM PAL Am186ES Local Bus RJ-45

31. Net186 Block Diagram Utilizing the Net186 Demonstration Board Flash 256K x 16 (512Kbyte) Am186ES SRAM 256K x 16 (512Kbyte) PCnet-ISA II Am79C961A PAL Data Address Control 10Base-T Ethernet RS-232

32. Achieving an AMD Implementation of Commercial and Consumer Gateway 10 BaseT Ethernet Net186 Reference Design Extra Hardware Required 512KB Flash Am186ES 40MHz PCnet-ISA II MAC Phy 512KB SRAM Am186 local bus Power Line MAC Add the Smart Network interface! Power Line Phy Power Line 802.11b MAC RF Ethernet Switch (optional) PCnet-ISA II MAC Phy 10/100 Ethernet

33. Am186 Family Fusion Program Software Support RTOS  Paradigm  RTKernel  U S Software  SuperTask!/TronTask!  Accelerated Technology  Nucleus PLUS  Embedded Power Corp.  RTXC  Microtec Research  VRTX FusionE86 Program Networking (TCP/IP etc.)  All RTOS Vendors  InterNiche Technologies  Agranat Systems  Datalight  EBSnet For Contact Information, find FusionE86 link at: http://www.amd.com/embedded

34. Budgetary Am186 Production and Development Cost Costs estimated for 10Ku/year Distribution Resale, subject to change. Does not include cost of manufacturing. Paradigm Toolset includes full IDE including Debugger. Also includes TCP/IP Stack, and RTOS.

35. Elan SC520 Microcontroller ÉlanSC520 Microcontroller Block Diagram RTC GP (ISA Bus) Memory Controller Memory Controller SDRAM PCI Bus 2.2 Compliant PIO PIC (13) DMA (4) 16550 UARTs (2) 16550 UARTs (2) SSI GP Bus PIT (3) GPT (3) WDT SWT South Bridge Functions North Bridge Functions AMDebug™ Am5 86® Core Am5 86® Core FPU 16K Cache x PCI Controller PCI Controller

36. Performance Comparison LAPD benchmark results based on AMD LAPD benchmark program 50MHz 133MHz

37. Ethernet Connectivity: NetSC520 Evaluation Board E86 Hardware Advantage

38. NetSC520 Block Diagram Power PC104+ Connectors 3.3V 2.5V 5V5V CFG Bootstrap RESET PC 66/100 SDRAM 16MB FLASH 16MB EEPROM DB9 Push- Button IDE Conn. 3.33MHz 32.76KHz System Clocks RJ45 Battery Vbat JTAG 10/100 Ethernet RS-232 Transceiver

39. Achieving an AMD Implementation of a Multipurpose Gateway Ethernet Switch (optional) PCnet-Fast III MAC Phy 10/100 Ethernet 520CDP or NetSC520 16MB Flash ElanSC520 133MHz PCnet-Fast III MAC Phy 16MB SDRAM PCI bus (PC-104+ on NetSC520) HomePNA MAC 802.11b MAC RF Extra Hardware Required 10/100 Ethernet HomePNA Phy 802.11b Wireless LAN Power Line MAC Power Line Phy Powerline UART Add the LAN Interface!

40. ElanSC520 Fusion Program Software Support RTOS  Accelerated Technology, Inc.  Embedded Power Corp.  FSM Labs  Lineo  Microsoft  On Time  Paradigm Systems  QNX  Wind River Systems FusionE86 Program Networking (TCP/IP etc.)  All RTOS Vendors  Agranat Systems, Inc.  EBSnet  InterNiche For Contact Information, find FusionE86 link at: http://www.amd.com/embedded

41. Budgetary ElanSC520 Production and Development Cost BOM costs estimated for 10Ku/year Distribution Resale, subject to change. Does not include cost of manufacturing. Paradigm Toolset includes full IDE including Debugger. Also includes TCP/IP Stack, and RTOS.

42. AMD Value Proposition Am186/188xx Target Market  Commercial and Consumer Gateway  Commercial Node and High-End Consumer Node Value Proposition  Price/Performance oAdequate performance for handling various network protocols oThe limited addressing range of most 8-bit MCU make them difficult to implement full TCP/IP stacks oLow cost of products and development environment  Time-To-Market oFully featured development tools from multiple vendors oExcellent software support including RTOS and protocol stacks oNet186 demonstrates Am186’s capability of implementing TCP/IP over Ethernet. oUtilize the hardware reference designs oIn many instances customer will only need to add the Smart Network interface

43. AMD Value Proposition ElanSC520 Target Market  Commercial Gateway  High-end Consumer Residential Gateway with Integrated Smart Home Network Gateway Value Proposition  Price/Performance oHigh performance oHandling all kinds of protocols involved oLow Power Consumption for heatsink-less operation  Time-To-Market oLow cost, powerful development tools from multiple vendors oExcellent software support including ported RTOS and protocol stacks oEasy to add Smart Network interface to the hardware reference designs via the PCI bus.

44. AMD Solution to Identified Needs Ease-of-Use Related to software. Ubiquitous E86 software support. Low Cost Achieved in Price/Performance value proposition. Reliable E86 is a proven platform - a stable and reliable solution. TCP/IP Capable Net186 and NetSC520 demos TCP/IP over Ethernet. Many OSs and TCP/IP stacks are already ported to these platforms. Both offer enough performance and addressable memory to achieve TCP/IP. Ethernet Enabled Ethernet is demonstrated on both ‘Net’ boards. Customers have access to Schematics and Gerbers. Compatible Compatibility is easier to achieve through software. Ubiquitous E86 software support. Heat Sink Free The Am186 family and ElanSC520 enable designers to choose from a wide range of performance levels. All of these products operate under 2W.

45. Back-up Slides

46. Examples of Potential Customers Allied Telesys - Japan Coactive – Sausalito, CA. Ericsson - Worldwide GE/Smart LLC & Honeywell – Worldwide Home Automation, Inc. – New Orleans, LA Invensys Network Systems – Richmond, VA Panja – Richardson, TX Prosyst – Cologne, Germany; Alpharetta, GA Smart Systems, Inc.- Albuquerque, NM SmartWORLD (formerly HIG) – Australia Xanboo – New York, NY See also the Gateway presentation for more gateway/controller vendors.

47. E86 Products for The Embedded Internet Am186EM Am186ER ÉlanSC520 x86-compatible 32-bit microcontroller for gateways x86-compatible 8/16-bit microcontrollers, for nodes or gateways INTEGRATION PERFORMANCE Am188EM Am188ER Am186ES Am188ES Am186ED ÉlanSC520

48. ProcessorAm486 Élan SC400 Am486Élan SC400 Am486Am586 Élan SC520 Bus Speed33 Mhz33 405066 Clock scaling-2x2x2x2x3x3x3x3x3x3x4x4x4x4x3x3x4x4x CPU Speed33 Mz66 100 133160150 133 (P102) ToolVC++ 4.0 VC++ 6.0 L2 Cache0000000000 On-chip Cache08k WT8k CB 16k CB Dhrystone 2.1 per sec 5,93147,87174,877106,118111,656107,800142,766--158,936 LAPD2,12016,02025,12029,20032,80342,69655,82667,05066,02375,157 ElanSC520 Benchmark

49. Am186 Benchmark  Processor Am186386SX 386DX 6836068330Am186SC300 386SX CPU speed25 MHz25 4033 moderealprot 32real 16 prot 32flat realprot 32 Dhrystone 2.15,868-7,537--7,9008,4339,4009,540 Tool Chain-VC 5.0VC 1.52c VC 5.0--VC 1.52c- LAPD~1,7022,6993,4973,5683,4941,685-2,7243,562

50. Am186 Benchmark (cont.)  Processor Am188 Am186Am1886836068330Am186SC300 386SX386SX CPU speed16 MHz25 4025 4033 modereal flat realprot 32real 16 Dhrystone 2.12,6313,6905,8685,9217,9008,4339,4009,54013,073 LAPD--~1,702-1,685-2,724-~4,616 Am186 number for 50Mhz can extrapolated as a linear increase from 40Mhz, b/c it uses the same, zero-wait-state memory: ~11,750 Dhrystone 2.1; ~3,405 LAPD.

51. E86 Value Proposition Leverage the billions of dollars of research and development on the world’s dominant architecture:x86 -Proven Hardware - Code compactness -Software compatibility - Performance -Broad, established set of tools - Familiarity -Integration - Price

52. Company 11%SW Tools 21% Device Features 17% Performance 14% Price 13% SW Compatibility 12% HW Tools 12% Which 5 of the following items are typically most important to you when selecting a MCU or MPU?

53. Example Human Interface: Web Server Web Servers can be embedded in the node or the controller  See status via web  Control the embedded device (via a Java or otherwise based application using TCP/IP) Benefit: Intuitive Graphical User Interface

54. Benefits of the Embedded Internet Sharing information in real time  Machine to Human  Machine to Machine

55. Demand Push: White Goods Manufacturers and Service Providers Washing machines, refrigerators, stoves, microwaves, etc. Reduce total cost of ownership (TCO) of the device  Remote configuration and upgrade  Failure notification  Easier maintenance Smart Networks open up new markets of telemetry e- services.  Information (such as usage patterns). Greater Standardization

56. Demand Pull: End-User Benefits Allows end-users to access and control devices on the LAN from anywhere in the world. Instant communication More familiar user interface  WWW  Email Easier configuration

57. FusionE86 Third-Party Support Development Tools  Compiler  Debugger  ICE / ROM ICE  IDE  Miscellaneous Operating Systems  RTOS  ROM-DOS  Windows System Software  BIOS  Device Drivers  Protocol Stacks  Miscellaneous Companion Chips  Chipset  Miscellaneous Embedded Motherboards  Evaluation Boards  Reference Designs  Single Board Computers Service Provider  Design, Development & Engineering Service

58. E86 Software Advantage Innumerable software inherited from PC market  Fully debugged  Almost free Multiple vendors  Almost all OSs support x86 CPU Industry leader in software More software solution than any other CPU architecture  New applications appear on PC first  Better proven on x86 platform