1. SAM The Service Application Manager

2. Dublin meeting 6 dec 1999 Trends in the service market Electronic service market is booming internet! Electronic services become more and more complex People use many different services from many different providers

3. Dublin meeting 6 dec 1999 Problems for the providers How to distinguish oneself churn Multi vendor systems no manufacturer can provide a full solution legacy systems Sophisticated users response times self care

4. Dublin meeting 6 dec 1999 Service Management @ ERICSSON I moved to room 12 bgbsu:bg=volvo,bsnb=1231; bgnsy:bg=volvo,bsnb=1521; bgxyz:bg=volvo,snb=3132123;... End user at Volvo Operator BCM AXE

5. Dublin meeting 6 dec 1999 Service Management @ ERICSSON End user Simple model of service Not flexible AXE Flexible Very complex flexibility complexity AXE Customer

6. Dublin meeting 6 dec 1999 BCM BGC is a pretty face but does not hide the complexity of BGC Very difficult to support all the flexibility in the AXE BCM developer OperatorEnd user complexity BCM AXE

7. Dublin meeting 6 dec 1999 SAM If end user model is simpler, why not manage from there? Reduced complexity SAM developer Operator End user complexity AXE

8. Dublin meeting 6 dec 1999 Service Management for end users Many, many services Services are paid by an organization Service share same information Redundancy problem e-mail short number public number mobile subscription fax number ICQ number room number addressprojects department directory hotline name

9. Dublin meeting 6 dec 1999 Multi service oriented SAM Centrex Operator End user and his organization AXE Mobile Operator AXE Security Operator ??? Mgmt

10. Dublin meeting 6 dec 1999 SAM versus BCM SAM BCM Employee Project Group Department Service Provider AXE Extension Distribution Group Pickup Group Property BGC 4.2 MML BGS 8.1

11. Dublin meeting 6 dec 1999 Multi Vendor End user and his organization Mgmt SAM Centrex Operator Mgmt AXE BCM Alcatel ???

12. Dublin meeting 6 dec 1999 Organization Provisioning and Activation Centrex Operator End user Administrator html Operator Billing applet SAM Mgmt BCM AXE

13. Dublin meeting 6 dec 1999 The Prototype Based on BCM ideas for usability Drag & drop everywhere Good icons Central database Used for e-box tele worker application Uses a plugin model for extending the base framework

14. Dublin meeting 6 dec 1999 SAM Applet The Prototype: plugins TeliaTele2Director SAM Server TeliaTele2Director LDAP web html

15. Dublin meeting 6 dec 1999 SAM Key aspects Service Management is simpler than node management Service Management requires a user oriented perspective, not node oriented Operator will be able to use multi vendor solutions Multi service management might be an opportunity for operators