1. NFL 2014: A Local Success 1

2. BackgroundBackground 2 On February 5, 2014, in a partnership with CBS Sports, CBS announced that it would air Thursday night NFL games in simulcast with NFL Network during weeks 2 through 8 and a Saturday doubleheader game during Week 16 of the 2014 regular season. The remainder of the games will air on NFL Network, and will be simulcast on broadcast television stations in the primary markets of the participating teams.

3. NFLN 2013 3 Source: Nielsen, Live+SD deliveries, 9/12/13-12/12/13 The plan was to build interest for Thursday Night Football, which, compared to NBC’s Sunday Night Football, has struggled.

4. NFLN + CBS 4

5. NFLN + CBS 2014 5 Source: Nielsen, Live+SD deliveries, 9/11/14-10/23/14 The result was a success…on CBS. Weeks 2-8 (9/11-10/23/14)

6. Local Strength 6 The CBS local affiliates had tremendous success as well, even despite games that were somewhat lopsided. The following charts highlight the Men 25-54 deliveries nationally, and in each of the two teams’ home markets.

7. Weeks 2-8 Average 7 Source: Nielsen, Live+SD deliveries, 10/23/14 & 9/11/14-10/23/14 Rating Men 25-54 Local average is each week’s Men 25-54 home market delivery for the two teams playing, including Baltimore & Pittsburgh (Wk. 1), Atlanta & Tampa Bay (Wk. 2), NY & DC (Wk. 3), Minneapolis (Wk. 4), Houston (Wk. 5), NY & Boston (Wk. 6) and Denver (Wk. 7). Some teams are in metered markets only (not LPM), and have only household ratings available.

8. Weeks 2 & 3 8 Source: Nielsen, Live+SD deliveries, 9/11/14 & 9/18/14 26654 14 Rating Men 25-54

9. Weeks 4 & 5 9 Source: Nielsen, Live+SD deliveries, 9/25/14 & 10/2/14 451442 10 Milwaukee is a Metered Market. RM25-54 N/A. Rating Men 25-54

10. Weeks 6 & 7 10 Source: Nielsen, Live+SD deliveries, 10/9/14 & 10/16/14 332827 25 Rating Men 25-54 Indianapolis is a Metered Market. RM25-54 N/A.

11. Week 8 11 Source: Nielsen, Live+SD deliveries, 10/23/14 35 21 Rating Men 25-54 San Diego is a Metered Market. RM25-54 N/A.

12. NFLN (post CBS) 12

13. NFLN (without CBS) 2014 13 Source: Nielsen, Live+SD deliveries, 9/12-12/12/13 & 10/30-11/20/14 & 12/4-12/18/14 (Wk. 13 Thanksgiving Prime game on NBC) NFLN’s post-CBS deliveries vs. 2013…and the results have not been that impressive! Weeks 9-12 & 14-16 (10/30-12/18/14)

14. Weeks 9 & 10 14 Source: Nielsen, Live+SD deliveries, 10/30/14 & 11/6/14 2810243 Rating Men 25-54 New Orleans is a Metered Market. RM25-54 N/A. Cincinnati is a Metered Market. RM25-54 N/A.

15. Weeks 11 & 12 15 Source: Nielsen, Live+SD deliveries, 11/13/14 & 11/20/14 2292420 Rating Men 25-54 Buffalo is a Metered Market. RM25-54 N/A. Kansas City is a Metered Market. RM25-54 N/A.

16. Weeks 14 & 15 16 Source: Nielsen, Live+SD deliveries, 12/4/14 & 12/11/14 (Week 13 11/27/14 Prime Thanksgiving game on NBC) 4128126 Rating Men 25-54

17. Week 16 17 Source: Nielsen, Live+SD deliveries, 12/18/14 21 13 Rating Men 25-54 Nashville is a Metered Market. RM25-54 N/A. Jacksonville is a Metered Market. RM25-54 N/A.

18. RecapRecap In Weeks 2-8, CBS nationally averaged a 10.3 HH Rating and an 8.8 RM25-54. The same games on NFLN averaged a 1.8 HH Rating and a 2.2 RM25-54. Local CBS affiliates had even greater success with the games. Looking at the home markets of the teams playing, local CBS affiliates averaged a 19.2 RM25-54, compared to the 3.1 RM25-54 on NFLN. The remaining Thursday games so far (Weeks 9, 10, 11, 12, 14, 15 & 16) have averaged a 4.6 HH Rating on NFLN, with a 4.3 RM25-54 (these games were NOT simulcast on CBS). Compared to last year, RM25-54 is down -4%. While these games are no longer simulcast in CBS, they are simulcast in the two teams markets. Local stations continue to be the preferred venue to enjoy the game. For example, in Week 10, WOIO in Cleveland delivered a 28.3 RM25-54, as opposed to the 6.7 RM25-54 on NFLN in the market. 18