1. Return on Your Checkoff Investment Vanessa Kummer Chair, United Soybean Board Colfax, N.D. soybean farmer

2. Plenty to talk about 1.Update from your soybean checkoff New direction Program area activities Benefits to New Jersey 2. Meet customer needs 3. Communicate with consumers

3. Surging soybean demand Up more than 140% in past 20 years Percentage Change in Global Consumption 1990/91 – 2010/11 and Forecast for 2011/12 Source: John Baize & Associates, U.S. Census Bureau, USB Market View Database, USDA Soybeans Corn Cotton Rice Wheat

4. New Long-Range Strategic Plan

5. Strategic objectives: 1.Soybean meal 2.Soybean oil 3.Freedom to operate 4.Customer needs Priority Issues: 1.Support animal ag 2.Investments in transportation New Long-Range Strategic Plan

6. Checkoff investment areas Domestic Marketing Helping at Home International Marketing 80 countries and counting Global Opportunities Study issues that affect sales New Uses Soy many products

7. Checkoff investment areas Communications Progress powered by farmers Sustainability Telling U.S. soy’s ‘green’ story Biotechnology Educating on biotech benefits Production Research Boosting yields, profitability

8. Let mapped genome lead to high-yielding varieties Goal: 59.5 bu/a by 2030 New project to boost yields

9. Biodiesel Container Shipping Communications Tech Transfer Benefitting NJ farmers

10. Animal ag uses 98% of your soybean meal U.S. animals eat 1.2 billion bushels worth Irreplaceable market Awareness, support lacking Who’s your biggest soy customer?

12. High-quality soybeans Support their freedom to operate Consumer concerns about food Animal ag needs our support

13. CommonGround™ Center for Food Integrity U.S. Farmers and Ranchers Alliance Set the record straight on food

15. CommonGround™ www.findourcommonground.com Center for Food Integrity www.foodintegrity.org U.S. Farmers and Ranchers Alliance www. usfraonline.org Set the record straight on food

16. Thank you New Jersey Soybean Board For more information on the United Soybean Board: Visit us on the Internet: www.unitedsoybean.org Find us on Facebook: www.facebook.com/UnitedSoybeanBoard Follow us on Twitter: @UnitedSoy