1. Online Press Rooms: What works—and what doesn't— for journalists Ragan Communications Teleseminar, June 2005 Hilary Marsh www.contentcompany.biz

2. Ragan Communications, June 2005hilary marsh, contentcompany.biz 2 A little about me… background in print publishing—editorial, catalogs, corporate communications focused on online content since 1996 –Web content strategy –content management technology –email content and strategy many different kinds of clients: nonprofits, associations, small businesses, corporations

3. Ragan Communications, June 2005hilary marsh, contentcompany.biz 3 Agenda 1.Understand why journalists come to your site and to your press room 2.What a well-equipped press room should have 3.Interesting add-ons to consider 4.Best practices 5.Some dos and don'ts 6.How to tell if your press room is working 7.Think of your entire site as a press room 8.Real quotes from real journalists

4. Ragan Communications, June 2005hilary marsh, contentcompany.biz 4 My info Hilary Marsh Content Company, Inc. http://www.contentcompany.biz hilary@contentcompany.biz 708.217.3922 708.575.3450 fax