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New Patient Should Be Worth At Least $1000 In The First Year Alone Factor In 2 Cleanings, 2 Exams, Bitewing X-rays, Pano Factor In Any Referrals Of.

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Presentation on theme: "New Patient Should Be Worth At Least $1000 In The First Year Alone Factor In 2 Cleanings, 2 Exams, Bitewing X-rays, Pano Factor In Any Referrals Of."— Presentation transcript:

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3 New Patient Should Be Worth At Least $1000 In The First Year Alone Factor In 2 Cleanings, 2 Exams, Bitewing X-rays, Pano Factor In Any Referrals Of Friends, Family Factor In Any Work They Do: 2 Fills, 1 Crown, etc

4 What They Actually Capture What They Don’t Even See

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6 Why? Poor Telephone Management 2 Actual Phones At Front Desk, One Person On Hold With Insurance Company, One Confirming Patients For Next Day Means New Patients Can’t Get Through. Lines Are Tied Up Understaffed, Not Enough People To Handle Volume Of Calls Received Calling On Friday, Saturdays & No One There To Answer The Call

7 Out of 10 Potential New Patients That Call Interested In Or Wanting An Appointment, Only 3 Leave The Call With An Appointment. Why? Understaffed Too Many Tasks Going On When Call Received Existing vs NP’s Conflicts 95% Never Had Formal Phone Training

8 40-50 Missed Calls Per Month 34% NP Conversion Ratio (3 out of 10 Means 7 Are Lost) Result: They Are Conservatively Losing $50,000 or More Every Month & Don’t Even Realize It! That’s Where We Come In To Bring These Type Of Issues To Light

9 So What Do We Do?

10 Provide The Missing Piece That Allows You To Turn Marketing From A Mystery, Into A Science!

11 So What Do We Do? We Show You How To Let The DATA Justify The EXPENSE

12 Live People Listen To EVERY Recorded Phone Call No DATA We Can’t Pull Out Of The Phone Call!

13 We Do The Work For You So You Will Know the Pulse of What’s Going On With Any Marketing Efforts We Discover Areas That Negatively Effect Your New Patient Activities Like Missed Calls and Appointments Not Scheduled We Provide Solutions To Any Issues Discovered We Provide Internal Marketing Solutions & Referral Programs As Well As Grassroots Marketing Programs (Neither Cost A Lot But Are Powerful Ways Of Generating New Patients) See Some Of The Data We Include In Our Reports

14 Never miss another new patient call again Any Missed call will be texted To the office phone within 10 seconds

15 Missed Calls By The Day Day Of The WeekMissed Calls Monday0 Tuesday2 Wednesday1 Thursday2 Friday10 Saturday0

16 Missed Calls By The Hour Time RangeMissed Calls 7am - 8am4 8am - 9am0 9am - 10am0 10am - 12pm0 12pm - 1pm4 1pm - 2pm8 2pm - 3pm0 3pm - 4pm1 4pm - 5pm0 5pm - 6pm2 6pm - 7pm1 7pm - 8pm3

17 74.31% 107 25.69% 37 144 40% Of All Marketing Based Calls (From Tracking Numbers) Come From Existing Patients, Vendor Calls, Sales Calls We Show You The True Number Of NP Opportunity Calls Your Team Had

18 Staff NameTotalBookedNot BookedRatio Rachel1311384.62% Janis2371630.43% Paula73442.86% Krista30201066.67% Staff Efficiency Analytics: Broken Out By Each Staff Member So You Know Where Weak Link Is

19 Half Truth Whole Truth What ALL OTHER Tracking Companies Give You What WE Give You

20 Website Office Phone Number:704- 278-8008 Yelp Phone Number: 704-256- 8433 Yelp Phone Number: 704-256- 8433 Is now on the website

21  Patient Asked if Office was in Network with Aetna. Staff member said No, Patient Hung Up-Tina  Caller wanted to know the cost of the DSP. Ashley told him it would be $299 for a single person for one year. Caller is not ready to sign up at this time. Ashley took his information to follow up with him in a few weeks.  Caller wanted to know more about the DSP. Caller asked if veneers were better than dentures. Ashley told her the best thing to do is come in for a free consultation, and they could go over all of that then. Caller said she would call back.  Caller lives in Sun City and wanted to know if his insurance was accepted at the office. Caller has Health Plex from Long Island, NY. Caller wants to talk to his wife and will call back. Caller wouldn't give Ashley any of his information, so she could follow up.  Patient asked if Office ACCEPTS Metlife, Staff member told Patient “We are NOT IN Network”.  Patient states: “Oh, so I need to find a Doc In Network, Thank You” Call ended-Jill Patient asked if Office ACCEPTS Delta Dental. Staff member told Patient “We are NOT IN  Network with Delta Dental”. Patient states: “Oh, so I need to find a Doc In Network, Thank You”  Call ended.-Jill  Patient asked if Office TAKES Aetna Insurance. Staff member told Patient “We are NOT IN  Network”. Patient states: “Oh, so I need to find a Doc IN Network, I guess I should call my  Insurance company again and find out who around me is In Network”. Call ended.-Jill Patient Broke her Front Tooth, Wanted to Get In Today, Staff told patient they could “Get Her In a Few  Days From Today”. Patient will need to call around to find an office that can get her out of pain and fix  her issue today.-Jill  Patient called requesting a new patient cleaning appointment, has just moved to the area. Staff told patient they could get her into the office in 4 weeks. Patient said they would check their schedule and get back to them.- Sarah  Patient called looking for price on Implants. Staff member stated that patient should come into the office and see the Dentist as implants are expensive and patient my not need implants.-Sarah

22 Ad SourceCostPt RevenueROI:1 Website$4,000$38,0009.5 Direct Mail$8,000$62,0007.75 Magazine$4,000$22,0005.5 Pt Referral$11,000$60,0005.45 Radio$20,000$21,0001.05 Billboard$6,500$1,000-6.5 Marketing Return On Investment: We Do The Math For You

23 How Do You Know Your Marketing Is Generating The Revenue You Want? How Do You Stop Wasting Money On Ads That Don’t Work? Because We Have Live People Listening To Every Call, We Pull Out The Patient Name Who Schedule The Appointment, We Know The Ad Source That Brought Them In & We Track What They Spend In The Office Quarterly WE calculate your marketing ROI so you know what was spent, how many New Patients it brought in and what they have spent to date. In essence we show you what is working and provide guidance on finding replacements for Ads that don’t work

24 We Guarantee To Increase Their Marketing By 25%! How? Our Studies On Existing Show That Just By Tracking The Results, Sharing With Staff Members To Make Them More Accountable, Their Conversion Ratios Automatically Go UP!!

25 Tracking Alone Makes Numbers Go Up With NO Additional Marketing Money Invested

26 Less than 5% of Office Members have had formal Telephone Training. That’s why the average Dental Office only schedules 34% of the New Patient calls they receive We Give Them A Telephone Best Practices Language Sheet We Sell Them Our Telephone Training Video We do a One Day intensive Telephone Training for your staff. Customized to issues we see in your Monthly Reports.

27  Missed Call Text Alert Feature, I.D. Patterns & Office Cell Phone To Improve Telephone Management & Decrease Missed Calls  Decreased Missed Calls = Increase NP Opp.  Work With Staff On Gradual Telephone Training. Language Sheet, Video, Bonus Plan, etc. Increase Conversion Rates = Increase NP’s  Within 3 Months We Should Be Able To Prove What’s Giving + ROI & What’s Not. We’ll Prevent Wasted Advertising Dollars Moving Forward


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