2. Roy Tennant California Digital Library Roy Tennant California Digital Library Points of Pain, Peculiar Possibilities, & A Patron Paradise or, A slightly arbitrary set of hair-brained ideas

3. Pilgrimage to Mecca

4. Our users are increasingly using the Internet for their information needs…can you say Google? As the younger generation grows to adulthood, library funding and support may be in jeopardy Were dying out here even if it isnt immediately apparent But not all gloom and doom signs of dissatisfaction w/Internet information offers us a window of opportunity We can and should trade on our reputation Life in the Hood

5. What You Can Do For Us In a nutshell: make every library LOOK HUGE and FEEL PERSONAL Build infrastructure and services that no single library can build create BUILDING BLOCKS from which we can create services Know when to be out front and when to let us be out front Offer compelling central services that drive users to their local library

6. What Can We Do? Out Google Google: Return Google results along with a good deal more Build on our strengths: Centralized metadata (WorldCat) Dispersed service points (local libraries) Think imaginatively Ripoff good ideas from wherever they can be found

7. What do libraries want? What do library users want? How can we get that for them (us)? The Basic Questions

8. To provide for the information needs of a clientele To build useful collections and provide effective services To be used What Libraries Want

9. To find what they want To find as much or as little as they need To experience as little pain as possible To not have their time wasted To have the option to control their experience and make informed decisions To be effectively advised What Library Users Want

10. Basic User Truths Only librarians like to search, everyone else likes to find A cite in the hand is worth 10 in the database Good enough is just that Pain avoidance is a powerful motivator

11. Library catalogs suck as information finding tools There are too many possible sources to search them separately There is little advice about which resource to search There is no advice about which is better (we know, but were not telling) Points of Pain

12. Why Library Catalogs Fail as Information Finding Tools They are unable to search the entire universe of information Local catalogs often lack books that can be requested They have too little information about items Most are Unable to accept multiple metadata formats Many have hostile user interfaces (complexity is often a sign of lazy or incompetent design) Union catalogs often have multiple records for the same item (which to request?)

15. What Better Case for FRBR? FRBR: Functional Requirements of Bibliographic Records, from IFLA A recasting of bibliographic description into levels: Work Expression (translations) Manifestation (editions) Item (copies) Both RLG and OCLC are experimenting with it

20. Integration Engine Making the Pie

22. Making the Pie: Metadata Metadata: cataloging by those paid better than librarians Metadata: Structured information about an object or collection of objects We must become very, very proficient with metadata creating, harvesting, transforming, serving; your Metadata Switch is very important work MARC is just the beginning, and unless were careful, will be too limiting; we must be proficient with Dublin Core, MODS, METS, etc.

24. File System Stored Encoded in TEI XML Search Index Full Text

26. UC Press Database Library Catalog METS Repository MODS record UC Press record Structure Records Created File System Stored Encoded in TEI XML Stored Search Index Full Text Project Profile Selected Fields Extracted Search Index

28. UC Press Database Library Catalog METS Repository Project Profile Selected Fields Extracted MODS record UC Press record Structure Records Created Search Index User queries File System Stored Encoded in TEI XML Stored Search Index Full Text

29. UC Press Database Library Catalog METS Repository Project Profile Selected Fields Extracted MODS record UC Press record Structure Records Created Search Index XSLT User requests book Results in XML File System Stored Encoded in TEI XML Stored Search Index Full Text

30. UC Press Database Library Catalog METS Repository Project Profile Selected Fields Extracted MODS record UC Press record Structure Records Created Search Index XSLT METS record in XML File System Stored Encoded in TEI XML Stored Search Index Full Text Java servlet User requests book segment

31. UC Press Database Library Catalog METS Repository Project Profile Selected Fields Extracted MODS record UC Press record Structure Records Created Search Index XSLT File System Stored Encoded in TEI XML Stored Search Index Full Text Java servlet Book segment returned

32. Ingesting centralized by an individually tailored process Harvesting centralized by a process applicable to an entire class of resources Crawling software-based HTTP fetching Dynamically Queried broadcast search at the moment of user need Methods for Encompassing Resources

35. Making the Pie Principles We never metadata we didnt like (metadata R Us) Decentralize metadata maintenance whenever possible Centralize metadata searching whenever possible Federate, then slice and dice Metadata can be both mined and enhanced

36. Slicing the Pie Slicing can be pre-selected or dynamic By: region (e.g., Australia) topic area format type ease and rapidity of access

37. When to Slice the Pie Before searching: Select general topic area After searching: Results clustering Search within results

38. Slicing the Pie Principles Strive to serve only that which will feed the hunger Few will want the whole pie; some will want it sliced; others will want to slice it themselves Slicing must happen regardless of how it was made

39. Serving the Pie Provide ways for users to drill down in search results Guide the user to useful subject terms Cluster search results Rank by: Numbers of holding libraries Usage, e.g., click through count Weights assigned by librarians, or reflected in book reviews

40. Serving the Pie We need ways to keep librarians happy without enraging patrons (e.g., advanced search option) Searching is an iterative process A good search result is not the end, but the beginning (e.g., provide ability to format a bibliography, download or print the citations)

41. Serving the Pie Principles Best served by those who know the consumer Global services can (and should be) locally branded to maximize service delivery options for end users Software skins are not new

45. No more business as usual! Out Google Google (Google w/ added value) Get good at sucking things up Be good producers and consumers of metadata Work together more broadly and deeply Be user focused, but not user driven Hire out of our ranks, read out of our profession, get out more! Things We Must Do

46. Recap Help us LOOK HUGE and FEEL PERSONAL Think building blocks, extensibility, flexibility, skins, richer and more diverse metadata Federate, then slice and dice Free WorldCat!