1. Sloan Valve Company Top competitor Offers a variety of products Cradle-to-Cradle Certification 90% recycled, 100% recyclable 1 st company to purchase Renewable Energy Credits Top Competitors

2. ZeroFlush Costs more Only sells waterfree urinals Good for double the usage Do not require special, expensive cleaner Top Competitors

3. Uridan Urinals Only a supplier of waterfree urinals Same price Recyclable Market to 32 countries Top Competitors

4. Waterless Urinals Same price as Falcon Requires sealant to be added more often Overall cost greater Not environmentally friendly or biodegradable Top Competitors

5. Some Facts About New Homeowners Spend more money in 1 st 6 months than a regular household in 5 years Average is is 38(m) and 37(f) Households use 350 gallons of water a day 5.4 billions of gallons of water could be conserved daily

6. Typical Customer Late 30s, early 40s One spouse, at least one child New homeowners with a mortgage Looking for cost-effective and low up-keep Interested in environmental friendliness and low water consumption Annual income: $60,000