1. A centre of expertise in digital information managementwww.ukoln.ac.uk Technology Supported Learning in the 21st Century: Sustaining Innovation via Organisational Development Empowering Learners and their Institutions: Strategies for Exploiting the Social Web UKOLN is supported by: This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence (but note caveat) http://www.ukoln.ac.uk/web-focus/events/conferences/staffordshire-2010/ Brian Kelly UKOLN University of Bath Bath, UK Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. Twitter: http://twitter.com/briankelly/ http://twitter.com/ukwebfocus/ Email: b.kelly@ukoln.ac.uk Blog: http://ukwebfocus.wordpress.com/

2. A centre of expertise in digital information managementwww.ukoln.ac.uk 2 About Me Brian Kelly: National Web adviser to UK Universities and cultural heritage organisations Based at UKOLN, a national centre of expertise in digital information management and located at the University of Bath Involved in Web since January 1993 Over 300 presentations given since 1997 Current area of interest include Web 2.0, Web standards and Web accessibility Introduction

3. A centre of expertise in digital information managementwww.ukoln.ac.uk About This Talk The early adopters of Web 2.0 technologies and approaches are now increasingly seeing their initial adoption of Web 2.0 becoming embedded in mainstream University activities. But the risks and dangers which sceptics warned about haven't disappeared. So how should institutions go about addressing such risks in order that use of Web 2.0 approaches can provide significant and sustainable benefits? These issues will be addressed in this session. 3 Introduction

4. A centre of expertise in digital information managementwww.ukoln.ac.uk 4 Benefits and Opportunities Let’s accept that Social Web (and other innovative uses of IT) provide many benefits to learners, staff and institutions: Blogs: reflections; writing skills; … Twitter: Community; Video- and photo-sharing: Who needs expensive in-house solutions when YouTube/Flickr can be used? Social networks: Important thing is community. Benefits to learners Benefits to teachers Benefits to support services Benefits to society Benefits to learners Benefits to teachers Benefits to support services Benefits to society Introduction

5. A centre of expertise in digital information managementwww.ukoln.ac.uk 5 The Concerns Identifying The Concerns In small groups: Appoint a reporter Then address these issues: Identify concerns related to use of Social Web services of concern to you Identify concerns related to use of Social Web services of concern to your peers Identify concerns related to use of Social Web services of concern to the institution E

6. A centre of expertise in digital information managementwww.ukoln.ac.uk 6 Assessing The Risks In your groups attempt to assess the risks which have been identified (likelihood; impact;’ …): E Likelihood High Low Never expected the meteorite to land! Impact High (VC resigns) Low (did anyone notice?)

7. A centre of expertise in digital information managementwww.ukoln.ac.uk Addressing The Concerns Approaches to addressing the concerns: Lightweight (and flexible) policies Re-interpretting policies Risks (and opportunities) assessment & management 7

8. A centre of expertise in digital information managementwww.ukoln.ac.uk Blog Policies Are managers worried that your content held on third parties could disappear? Here’s a policy which: Clarifies (shared) ownership States what will happen in future Note: Rich XML dump of content provided periodically 8 Policies

9. A centre of expertise in digital information managementwww.ukoln.ac.uk Experience at Croydon Council illustrates the need for lightweight and flexible policies 9 Lightweight Policies Mosman Council provides an example of a lightweight policy for Twitter Policies

10. A centre of expertise in digital information managementwww.ukoln.ac.uk Re-interpretting Policies Mainstream Views on Web Accessibility: All University pages must comply with WCAG AA All videos must be captioned Re-interpretting Web Accessibility: Evidence (WAI WCAG is flawed) Holistic accessibility: importance of accessibility of learning outcomes rather than elearning resources Legal requirements: reasonable measures A failure to do xx (e.g. videos,..) can be an accessibility barrier 10 Reinterpretting policies

11. A centre of expertise in digital information managementwww.ukoln.ac.uk Risks and IWMW 2006 There are also risks in doing nothing 11 Risk Audit

12. A centre of expertise in digital information managementwww.ukoln.ac.uk Social Web Audit Memo From: PVC (Sustainability) To: HoDs As agreed at Senate all cost centres must provide an audit of their use of Social Web services used for departmental/institutional purposes In the audit you must provide: Details of third party services used A risk assessment Strategies for addressing risks 12 Risk Audit

13. A centre of expertise in digital information managementwww.ukoln.ac.uk 13 Biases Subjective factors Towards a Framework “Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services”, Museums & the Web 2009 conference Intended Purpose Benefits Risks Missed Opps. Costs Sharing experiences Learning from successes & failures Tackling biases … Application to existing services Application to in-house development … Risk MInimisation Evidence Risk Framework

14. A centre of expertise in digital information managementwww.ukoln.ac.uk 14 Using The Framework Use of approach in two scenarios: use of Twitter & Facebook Intended Purpose Benefits Risks Missed Opps. Costs Risk MInimisation Evidence Organisational Fb Page Marketing events,… Large audiences Ownership, privacy, lock-in, effort Marketing opportunities Low? Workflow Community support Rapid feedback Org. brand Policies Low? Twitter for individuals Marketing, community Risk Framework

15. A centre of expertise in digital information managementwww.ukoln.ac.uk Copyright Risks The Oppenheim Copyright Formula! R = A x B x C x D where R is the financial risk A is the chances that what has been done is infringement B is the chances that the copyright owner becomes aware of such infringement C is the chances that having become aware, the owner sues D is the financial cost (damages, legal fees, opportunity costs in defending the action, plus loss of reputation) for such a legal action 15 Note this is a device aimed at providing a new way of looking at copyright issues Risk Framework

16. A centre of expertise in digital information managementwww.ukoln.ac.uk Managing the Legal Risks Approaches to help minimise such risks: Have clear and robust notice and take down policies Have procedures with a clear address given for complaints 16 Example from JORUM Procedures to Deal with Queries, Alerts and Complaints

17. A centre of expertise in digital information managementwww.ukoln.ac.uk What’s Missing? Can you apply this approach in areas you have identified previously? What works? What is missing? What else is needed? 17 E

18. A centre of expertise in digital information managementwww.ukoln.ac.uk Conclusions Changing Environment: Social Web and Cloud services are becoming more widely used Individuals (not IT Services) need to address sustainability issues New(ish) set of challenges But risks haven’t disappeared. So there’s a need to: Understand, assess and manage risks Early adopters need to accept responsibilities associated with their innovative practices 18

19. A centre of expertise in digital information managementwww.ukoln.ac.uk Questions 19