1. Identifier Standards Enabling and Supporting The Connection Between Author and Reader

2. Identifier Standards – Our Mission Our Mission in the Book Business is to deliver the words of authors to the minds of readers

3. Identifier Standards – Status The standardization of identifiers has been a significant contributor to fulfilling our mission. In development: PI, DOI, ISTC Long established: ISBN, ISSN, UPC/EAN, SAN Currently being introduced: Label Formats, SSCC, EAN/UCC-14

4. PI ISTC DOI

5. ISBN ISSN EAN/UPC SAN

7. Product Label Shipping Label Carton Label Placement

8. Zone A Ship From Zone C Carrier Routing Bar Code Zone B Ship To Zone D Carrier Name Zone E Customer Segment Zone F Supplier Segment Zone G Final Destination Bar Code Zone I Serial Shipping Container Code (License Plate Number) UCC/DEIG-Recommended Shipping Label Zone H Final Destination Text/Mark-For Address

9. Zone A Ship From Zone C Carrier Routing Bar Code Zone B Ship To Zone D Carrier Name Zone E Customer Segment Zone F Supplier Segment Zones G & H Final Destination Zone I Serial Shipping Container Code (License Plate Number) Shipping Label Implementation Example Encoded SAN SSCC (License Plate Number)

10. Zone 1 Human Readable Title Information Zone 2 Publisher Information Zone 3 Machine Readable Title Information DEIG-Recommended Product Label Product labels are used on single title cartons only EAN/UCC-14

11. Identifier Standards Our future success in delivering the words of authors to the minds of readers depends on our continuing to come to consensus on critical standards and issues as an industry.

12. Thanks For Your Attention Joe Gonnella jgonnella@bn.com Identifier Standards