1. 7 December 2006 1 JISC seminar on standards and the information chain Royal Swets & Zeitlinger JISC Seminar on Standards and the Information Chain Ramon Schrama

2. 7 December 2006 2 JISC seminar on standards and the information chain Agenda 1.The Value Chain (or Supply Chain) 2.Supply Chain Integration 3.Standards 4.New developments

3. 7 December 2006 3 JISC seminar on standards and the information chain The traditional value chain is relatively simple Author Publisher Distributor Bibliographic database Library Final user 1. The Value Chain By courtesy of Piero Attanasio (mEDRA, AIE – Associazione Italiana Editori), Berlin, APE 2006, 4 April 2006

4. 7 December 2006 4 JISC seminar on standards and the information chain At the beginning somebody thought that thanks to the Internet there is no need for intermediaries… Author Publisher Distributor Bibliographic database Library Final user … probably we dont need the distributor since we provide access via the Internet … 1. The Value Chain By courtesy of Piero Attanasio (mEDRA, AIE – Associazione Italiana Editori), Berlin, APE 2006, 4 April 2006

5. 7 December 2006 5 JISC seminar on standards and the information chain Author Publisher Bibliographic database Library Final user … and probably we dont need any catalogue: a search engine is sufficient!… 1. The Value Chain By courtesy of Piero Attanasio (mEDRA, AIE – Associazione Italiana Editori), Berlin, APE 2006, 4 April 2006

6. 7 December 2006 6 JISC seminar on standards and the information chain Author Publisher Library Final user … and why do we need a library if everybody can access everything via the web?… 1. The Value Chain By courtesy of Piero Attanasio (mEDRA, AIE – Associazione Italiana Editori), Berlin, APE 2006, 4 April 2006

7. 7 December 2006 7 JISC seminar on standards and the information chain Author Publisher Final user … the publisher itself is not so relevant, since scholars may communicate directly on line with their colleagues… 1. The Value Chain By courtesy of Piero Attanasio (mEDRA, AIE – Associazione Italiana Editori), Berlin, APE 2006, 4 April 2006

8. 7 December 2006 8 JISC seminar on standards and the information chain Author Final user N.B. The last sentence was likely pronounced by a librarian while the previous came from publishers 1. The Value Chain By courtesy of Piero Attanasio (mEDRA, AIE – Associazione Italiana Editori), Berlin, APE 2006, 4 April 2006

9. 7 December 2006 9 JISC seminar on standards and the information chain Author Final user The link between the author and final user is too thin… The problem is that it does not work! 1. The Value Chain By courtesy of Piero Attanasio (mEDRA, AIE – Associazione Italiana Editori), Berlin, APE 2006, 4 April 2006

10. 7 December 2006 10 JISC seminar on standards and the information chain Author Final user Nobody cares about the relations between the parties… 1. The Value Chain By courtesy of Piero Attanasio (mEDRA, AIE – Associazione Italiana Editori), Berlin, APE 2006, 4 April 2006

11. 7 December 2006 11 JISC seminar on standards and the information chain 2. Supply chain integration Electronic journals/books = faster Faster = less hurdles Less hurdles = more electronic processing More electronic = supply chain integration Supply chain integration = STANDARDS!

12. 7 December 2006 12 JISC seminar on standards and the information chain

13. 7 December 2006 13 JISC seminar on standards and the information chain 3. Standards Types of standards: 1) Master data –Institutional identifier –Address lay out –MARC records –IP addresses –DOI, ISSN, ISBN 2) Transactional data –COUNTER –ICEDIS –ONIX –EDIFACT –Webservices –Sushi –Z39.50

14. 7 December 2006 14 JISC seminar on standards and the information chain 3. Standards: Billing address Ship to address IP address(es) Billing address Order / renewal PrintElectronic Order confirmation Physical delivery Registration Authentication Order confirmation Access confirmation Invoice / payment License agreement Invoice / payment Claims Claim answers Authorization Archives Usage Resource location Claims Claim answers Product information

15. 7 December 2006 15 JISC seminar on standards and the information chain 3. Standards Publishers and agents Frequently used – ICEDIS - Advise on existing subscriptions - Publisher to agent – ICEDIS - Subscription Order / Renewal – Agent to publisher – Proprietary interfaces !!! Lots of work little gain Incidentally used – ICEDIS – all messages – ONIX – under development – X12 / EDIFACT (Old fashioned) – Claims, despatch data

16. 7 December 2006 16 JISC seminar on standards and the information chain 3. Standards Customers and agents Frequently used – Claims – format depending on the library system – Invoices – format depending on the library system – Despatch data – format depending on the library system – Orders & renewals – Ariba, SAP, Oracle, etc – Open URL – Proprietary interfaces !!! Lots of work little gain Incidentally used – Z39.50

17. 7 December 2006 17 JISC seminar on standards and the information chain 4. New developments: – Institutional Identifiers – ONIX – Activation for online journals – Sushi

18. 7 December 2006 18 JISC seminar on standards and the information chain Questions? Thank You Ramon Schrama rschrama@nl.swets.com