1. ”My own experiences in the 1970s from marketing & sales, and my first contact in 1978 with computer supported marketing, gave me the idea – ”My own experiences in the 1970s from marketing & sales, and my first contact in 1978 with computer supported marketing, gave me the idea – The Dialogue Approach ”. Lars-Olof Landin, EBC Lars-Olof Landin, EBC BSc Business Administration BSc Business Administration Senior Dialogue Consultant Senior Dialogue Consultant © EBC Efficient Business Communication

2. The Dialouge Loop EBC Dialogue Approach EBC Efficient Business Communication

3. 1. OUT-formation 2. IN-formation 2. IN-formation 3. Ability to take care of Response (Responsibility) ”Ability to take care of response” = RESPONSIBILITY EBC Dialogue Approach EBC Efficient Business Communication

4. 4. Confirmation 5. Confidence 6. Knowledge EBC Dialogue Approach EBC Efficient Business Communication

5. 7. Continuity 9. Loyalty 8. Commitment EBC Dialogue Approach EBC Efficient Business Communication

6. 1452 - 1519

7. The pardigm shift of our time

8. The Titanic syndrome

9. ”More than ever there is a need for Dialogue so we can cross fertilize the arts, metaphilosophy with the economical and technical sciences to create a new art of business.” Professor Ingeman Arbnor ”Already the Scoreboard 2001 report – Towards a Knowledgebased Economy – showed that countries with knowledgebased industries are the winners. The challenge for Sweden is to accelerate our global top position in the intellectual capital.” Leif Edvinsson, the first professor in Intellectual Capital People with primary needs fulfilled do not work to buy products. They want experiences that meet their wishes and dreams. You therefore have to translate knowledge and service into experiences to win the new individuals! Richard Normann, professor and creator of Service Management Warning signals – 1) unemployment 2) higher and higher wellfare costs 3) young people and immigrants unemployed 4) and other globalisation disadvantages. Question? Are there other models for leadership and/or management or other cultures that stimulate creativity, innovation and creation of value better than the existing model and culture? Sweden

10. - My bird imitations could save your circus, said the female artist to a circus director. He was almost broke and could use a new artist. - I´m not interested, he said. There are thousands of people that could sound and sing like birds. I´m really not interested. - But................. - No thank you, out! - Blame yourself, said the artist and flew out of the window......

11. - No, we cannot give you wings. But we can help you think in new ways and make ideas fly!

12. Our relations The inside world The outside World

13. The intellectual mechanism Intelligence IQ Emotion EQ FANTACY FQ Fantasy makes us see ”possibility rooms” Our fantacy allows us to travel in all dimensions. And this makes us able to discover what really was – the past – and what might be – the future!

14. Culture Nature How we harmonise with nature is illustrated by this Reflector. Our inside reflects the outside - and vice versa!

15. Reflection create points of dialogue Culture Nature Processes are communicated with Dialogue. An intellectual process always starts with ”Why?”

16. Identified individuals – or groups of individuals – create communities (= processors). Culture Nature

17. The Reflector as a Dialogue tool. The processor works inside out. The other way around it becomes a Derivator, which brings us back to the origin. Culture Nature

18. VISION VISION ECOLOGY ECOLOGY ECONOMY Products & Services Values & rules THE LAW The human process in summary Ecologistics Market DIALOGUE Through words DIALOGUE

19. Don´t start with your own business To see the ”possibility rooms” - the new communities The challenge is to discover ”the possibility rooms” and fill them... Start with people, and their wishes and dreams.

20. CrossSensor Our perception model shows how human enthusiasm, curiousity and desire co-operate.

21. THE INDIVIDUAL Strengthening via sensesProlongment via senses CrossSensor in practice IN RELATION HEALTH IDENTITY INTEGRITY INFLUENCE EQUALITY CONSIDERATION EMPHATY PASSION EXPERIENCE ENGAGEMENT Optical, mechanical, thermical and chemical. Optical, mechanical, thermical and chemical.

22. Possibiliy room from our senses HERARING ENGAGEMENT PASSION EXPERIENCE INFLUENCE EQUALITY INTEGRITY IDENTITY HEALTH

23. Resource- and value studies A B C D E 6 Consideration 7 Emphaty 8 Engagement 9 Passion 10 Experience 5 Influence 4 Equality 3 Integrity 2 Identity 1 Health Identification and classification of new opportunities

24. CREAPREN EU R Interprete and spread ”the new knowledge” that can save mankind Bring awareness of the mental and intellectual crisis of Europe Organize “change-of-mind” meetings and conferences Initiate and realize projects together with companies and regions