2. Unique Selling Propositions How to apply U.S.P. in the Real World.

3. Unique Selling Proposition Is tough on the service provider Has an enormous perception of value for the consumer Pushes the edge of the envelope “is it too good to be true” Generates an internal dialogue for your prospect… – Wow…how can they do that? – Man…that is aggressive, I like them? – That’s what I’m Talking about. – Is this for real??? » HOW CAN YOU DO THAT? » IS THIS FOR REAL? A Very Productive

4. Residential Real Estate Highest Possible Price Fastest Sale Possible Least Inconvenience Control Over The Outcome Honest Answers Free Staging Services Short Term Listing Agreement Buy w/Use this truck for free 30*60*90 Day Sale Guarantee Guaranteed Short Sale

5. Residential Real Estate

6. Real Estate Staging Expert Designation from Associate Worx Pre-LISTING PREPRATION ~ Free Staging Analysis ~ 40% Faster Sale ~ 6-13% Higher Price for Your Home ~ Free Staging Analysis ~ Certified Staging Experts Simply Complete the RESE Designation and we will release all materials

7. Residential Real Estate

9. Same Listing Tool Move With Me and Use this Truck for free… $150 once or $600 per month

10. Residential Real Estate Move with me and Use This Truck for Free Now every agent can say “MOVE WITH ME and USE THIS TRUCK FOR FREE”

11. Residential Real Estate

12. THIS USP TAKES SPECIAL SKILLS TRAINING

13. 60 Day Sale Guarantee Staging Designation

14. Prerequisite Courses…. Winning The Crucial Pricing Conversation How to build and present Your Bulletproof Listing Presentation Customer First Professional Designation 6 Step Sales 6 Step Service Standards

15. Residential Real Estate www.craigproctor.com

16. Residential Real Estate We will Short Sale your home… You pay No Commissions!!! No Fees! No Matter How Much You Owe

17. Residential Real Estate NEW GOVERNMENT PROGRAM: Includes No Cost To Short Sale Your Home Free Legal Representation, Free Real Estate Commission You Pay Nothing Under Federal HAFA Program No Lien, No Judgment, No Fees, No Risk. Guaranteed. Call Now for 15 minute over the phone Qualifications YOU PAY NOTHING!!! www.foreclosurefridays.org

18. In the event that for any reason the mortgage lender fails to approve the short sale the seller owes no commission, no fees and is under no further obligation

19. Residential Real Estate UPGRADE WORX PROGRAM Sell Your Current Home Then Buy a Larger Home and SAVE THOUSANDS If you can close by November 30th

20. Residential Real Estate EMPTY NESTER WORX Sell Your Current Home Then Buy a Smaller more Affordable One And Save Ten’s of Thousands. If you can close by November 30 th

21. Residential Real Estate Ask me about our FOR SALE BY OWNER Assistance Program “A Free Service Since 1986” Qualify Buyers – Review Contracts – Write Addendums Eliminate Loopholes – Protect Your Interests Free Professional Color Brochure Professional Photo & Virtual Tour

22. Residential Real Estate www.herohomesource.com 5800 */- Real Estate Agents Offer a commission rebate to Law Enforcement Officers Teachers Firefighters Military Personal Where allowed by law/mortgage guidelines Unique Selling Proposition

23. Residential Real Estate

24. Landscape ~ Pressure Wash ~ Termite Inspection ~ Pool Service ~ Housecleaning Pet Sitter ~ Moving Truck ~ Flower Bed and Mulch ~ Bonus